Jartera Food Truck Concept - Brand Visuals
sethfrazee
Published
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Jartera is a Hispanic/Latin inspired food concept in the West Tampa neighborhood. The area is rich with stories of cigars and Cuban sandwiches. The idea was to reflect that in the branding. Onsite we provided some engagement by creating a selfie wall using a vintage cigar box label where you become a part of the design, installed a large wall of vintage cigar boxes adding a unique textured wall and lastly a bespoke point of interest map of the West Tampa area showing where all the current and old cigar factories were located. A vibrant & electric color palette was used to provide a sense of energy.