Acme Inc. visual brand refresh

The visual refresh of this startup brand (actual name replaced with Acme Inc.) addressed several challenges. Acme Inc. was trying to move up-market to more enterprise customers, requiring a more sophisticated brand. There were also many issues with the existing brand, including an outdated color palette that didn’t play well with the main brand color (orange) and a limited set of brand assets, making it very restrictive.

This visual refresh had to be accomplished in a just a few months, so we kept three core elements from the original brand: the brand mark, orange as the main color, and the circle as the core brand element.

#branddesign #artdirection #artdirector #graphicdesigner #branding #designer #identity