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Strategy- and design- obsessed art director/designer with 15+ years of experience and a passion for branding and campaign work. My background encompasses design and art direction, brand and campaign design and strategy, print and digital, web and environmental, B2C and B2B, motion design and photography, and much, much more. I love collaborating with others on my team and connecting with stakeholders to create work that is not just beautiful, but also has meaning. Foxall Designs — San Francisco, CA Freelance Designer/Art Director — December 2009–present • Brand design • Logo design • Web design • Poster design Sendoso — San Francisco, CA Art Director — January 2020–January 2023 • Brand design • Campaigns • Leadership (mentoring more junior designers, led the design team during a six-month period without a manager) • Cross-functional collaboration • Environmental/event design • Web design • Packaging design WHM Creative — Oakland, CA Senior Designer — June 2017–January 2020 • Brand design • Campaigns • Website and UI/UX design • Mentoring junior designers Hotwire — San Francisco, CA Visual Designer — February 2016–January 2017 Sofar Sounds — San Francisco, CA Designer — October 2013–January 2019 The Shop/eBay Enterprise — San Francisco, CA Graphic Designer — August 2014–January 2016 lucy Activewear — Alameda, CA Graphic Designer — March 2011–August 2014…Strategy- and design- obsessed art director/designer with 15+ years of experience and a passion for branding and campaign work. My background encompasses design and art direction, brand and campaign design and strategy, print and digital, web and environmental, B2C and B2B, motion design and photography, and much, much more. I love collaborating with others on my team and connecting with stakeholders to create work that is not just beautiful, but also has meaning. Foxall Designs — San Francisco, CA Freelance Designer/Art Director — December 2009–present • Brand design • Logo design • Web design • Poster design Sendoso — San Francisco, CA Art Director — January 2020–January 2023 • Brand design • Campaigns • Leadership (mentoring more junior designers, led the design team during a six-month period without a manager) • Cross-functional collaboration • Environmental/event design • Web design • Packaging design WHM Creative — Oakland, CA Senior Designer — June 2017–January 2020 • Brand design • Campaigns • Website and UI/UX design • Mentoring junior designers Hotwire — San Francisco, CA Visual Designer — February 2016–January 2017 Sofar Sounds — San Francisco, CA Designer — October 2013–January 2019 The Shop/eBay Enterprise — San Francisco, CA Graphic Designer — August 2014–January 2016 lucy Activewear — Alameda, CA Graphic Designer — March 2011–August 2014

sfoxall

Art Director, Brand Designer, Graphic Designer

5.0 (2 reviews)

Strategy- and design- obsessed art director/designer with 15+ years of experience and a passion for branding and campaign work. My background encompasses design and art direction, brand and campaign design and strategy, print and digital, web and environmental, B2C and B2B, motion design and photography, and much, much more. I love collaborating with others on my team and connecting with stakeholders to create work that is not just beautiful, but also has meaning. Foxall Designs — San Francisco, CA Freelance Designer/Art Director — December 2009–present • Brand design • Logo design • Web design • Poster design Sendoso — San Francisco, CA Art Director — January 2020–January 2023 • Brand design • Campaigns • Leadership (mentoring more junior designers, led the design team during a six-month period without a manager) • Cross-functional collaboration • Environmental/event design • Web design • Packaging design WHM Creative — Oakland, CA Senior Designer — June 2017–January 2020 • Brand design • Campaigns • Website and UI/UX design • Mentoring junior designers Hotwire — San Francisco, CA Visual Designer — February 2016–January 2017 Sofar Sounds — San Francisco, CA Designer — October 2013–January 2019 The Shop/eBay Enterprise — San Francisco, CA Graphic Designer — August 2014–January 2016 lucy Activewear — Alameda, CA Graphic Designer — March 2011–August 2014…Strategy- and design- obsessed art director/designer with 15+ years of experience and a passion for branding and campaign work. My background encompasses design and art direction, brand and campaign design and strategy, print and digital, web and environmental, B2C and B2B, motion design and photography, and much, much more. I love collaborating with others on my team and connecting with stakeholders to create work that is not just beautiful, but also has meaning. Foxall Designs — San Francisco, CA Freelance Designer/Art Director — December 2009–present • Brand design • Logo design • Web design • Poster design Sendoso — San Francisco, CA Art Director — January 2020–January 2023 • Brand design • Campaigns • Leadership (mentoring more junior designers, led the design team during a six-month period without a manager) • Cross-functional collaboration • Environmental/event design • Web design • Packaging design WHM Creative — Oakland, CA Senior Designer — June 2017–January 2020 • Brand design • Campaigns • Website and UI/UX design • Mentoring junior designers Hotwire — San Francisco, CA Visual Designer — February 2016–January 2017 Sofar Sounds — San Francisco, CA Designer — October 2013–January 2019 The Shop/eBay Enterprise — San Francisco, CA Graphic Designer — August 2014–January 2016 lucy Activewear — Alameda, CA Graphic Designer — March 2011–August 2014

Available to hire

Strategy- and design- obsessed art director/designer with 15+ years of experience and a passion for branding and campaign work. My background encompasses design and art direction, brand and campaign design and strategy, print and digital, web and environmental, B2C and B2B, motion design and photography, and much, much more. I love collaborating with others on my team and connecting with stakeholders to create work that is not just beautiful, but also has meaning.

Foxall Designs — San Francisco, CA
Freelance Designer/Art Director — December 2009–present
• Brand design
• Logo design
• Web design
• Poster design

Sendoso — San Francisco, CA
Art Director — January 2020–January 2023
• Brand design
• Campaigns
• Leadership (mentoring more junior designers, led the design team during a six-month period without a manager)
• Cross-functional collaboration
• Environmental/event design
• Web design
• Packaging design

WHM Creative — Oakland, CA
Senior Designer — June 2017–January 2020
• Brand design
• Campaigns
• Website and UI/UX design
• Mentoring junior designers

Hotwire — San Francisco, CA
Visual Designer — February 2016–January 2017

Sofar Sounds — San Francisco, CA
Designer — October 2013–January 2019

The Shop/eBay Enterprise — San Francisco, CA
Graphic Designer — August 2014–January 2016

lucy Activewear — Alameda, CA
Graphic Designer — March 2011–August 2014

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Add your work experience history here.

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Non-Profit Organization, Travel & Hospitality, Software & Internet, Retail, Media & Entertainment

Elevate 2023 conference

The identity for Elevate 2023 (Sendoso’s first in-person conference in three years) was concepted, designed, and produced in just two weeks. The theme was “elevating” your business through creativity, innovation, and strategy. To reflect the ideas of creativity and innovation, I landed on a collage-inspired look and feel, with cut-out photography interacting with graphic elements and type. This creates dynamic, bold layouts, inspiring attendees and getting them excited for the conference. eventdesign environmental artdirection identity graphicdesigner designer…The identity for Elevate 2023 (Sendoso’s first in-person conference in three years) was concepted, designed, and produced in just two weeks. The theme was “elevating” your business through creativity, innovation, and strategy. To reflect the ideas of creativity and innovation, I landed on a collage-inspired look and feel, with cut-out photography interacting with graphic elements and type. This creates dynamic, bold layouts, inspiring attendees and getting them excited for the conference. eventdesign environmental artdirection identity graphicdesigner designer

Art DirectorDesigner

Acme Inc. visual brand refresh

The visual refresh of this startup brand (actual name replaced with Acme Inc.) addressed several challenges. Acme Inc. was trying to move up-market to more enterprise customers, requiring a more sophisticated brand. There were also many issues with the existing brand, including an outdated color palette that didn’t play well with the main brand color (orange) and a limited set of brand assets, making it very restrictive. This visual refresh had to be accomplished in a just a few months, so we kept three core elements from the original brand: the brand mark, orange as the main color, and the circle as the core brand element. branddesign artdirection artdirector graphicdesigner branding designer identity…The visual refresh of this startup brand (actual name replaced with Acme Inc.) addressed several challenges. Acme Inc. was trying to move up-market to more enterprise customers, requiring a more sophisticated brand. There were also many issues with the existing brand, including an outdated color palette that didn’t play well with the main brand color (orange) and a limited set of brand assets, making it very restrictive. This visual refresh had to be accomplished in a just a few months, so we kept three core elements from the original brand: the brand mark, orange as the main color, and the circle as the core brand element. branddesign artdirection artdirector graphicdesigner branding designer identity

Art DirectorBrand DesignerGraphic Designer

Sendoso Sending Shop at Dreamforce

For Dreamforce 2022, we wanted to create something different to the parties that companies typically throw. We took over San Francisco’s oldest toy store, rebranding it as the Sendoso Sending Shop, and invited Dreamforce attendees to stop by and wrap presents that we then donated to the San Francisco Firefighters Toy Program. As kids were the focus of the event, we created an identity that is bright, joyous, and fun. @artdirection artdirector illustration graphicdesigner illustrator designer…For Dreamforce 2022, we wanted to create something different to the parties that companies typically throw. We took over San Francisco’s oldest toy store, rebranding it as the Sendoso Sending Shop, and invited Dreamforce attendees to stop by and wrap presents that we then donated to the San Francisco Firefighters Toy Program. As kids were the focus of the event, we created an identity that is bright, joyous, and fun. @artdirection artdirector illustration graphicdesigner illustrator designer

Art DirectorGraphic Designer

Viajero brand identity

Viajero is woman-owned dog-gear company. Its founder often camps and hikes with her dog, and was tired of the lack of high-quality, durable, yet simple leashes and collars to use on these trips, and so Viajero was born. Viajero means traveler in Spanish, and the company’s goal is to provide dog owners with durable and functional dog gear so that they can explore with their pups. The ask was a bold yet simple brand to match the adventurous spirit of Viajero. graphicdesigner branding designer branddesign artdirector logo logodesign…Viajero is woman-owned dog-gear company. Its founder often camps and hikes with her dog, and was tired of the lack of high-quality, durable, yet simple leashes and collars to use on these trips, and so Viajero was born. Viajero means traveler in Spanish, and the company’s goal is to provide dog owners with durable and functional dog gear so that they can explore with their pups. The ask was a bold yet simple brand to match the adventurous spirit of Viajero. graphicdesigner branding designer branddesign artdirector logo logodesign

Art DirectorDesignerGraphic Designer

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