Viajero brand identity

Viajero is woman-owned dog-gear company. Its founder often camps and hikes with her dog, and was tired of the lack of high-quality, durable, yet simple leashes and collars to use on these trips, and so Viajero was born. Viajero means traveler in Spanish, and the company’s goal is to provide dog owners with durable and functional dog gear so that they can explore with their pups. The ask was a bold yet simple brand to match the adventurous spirit of Viajero.

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