Sendoso Sending Shop at Dreamforce

For Dreamforce 2022, we wanted to create something different to the parties that companies typically throw. We took over San Francisco’s oldest toy store, rebranding it as the Sendoso Sending Shop, and invited Dreamforce attendees to stop by and wrap presents that we then donated to the San Francisco Firefighters Toy Program.

As kids were the focus of the event, we created an identity that is bright, joyous, and fun.

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