Social Media Manager at OPSWAT

Developed and implemented global social media strategies across LinkedIn, X (Twitter), Facebook, and Instagram; partnered with technical experts to create assets simplifying cybersecurity topics; analyzed KPIs to evaluate content performance and campaign success, delivering insights to stakeholders; increased total social media followers by 80% in 2024, including 110% growth on LinkedIn; boosted employee advocacy participation by 24% in 2024; led social-first asset creation in collaboration with in-house design team; hired, managed, and mentored Social Media Coordinator.

Social Media Manager at Affinity Tool Works, BORA Tool

Developed and executed social media strategies for LinkedIn, X, Facebook, and Instagram; collaborated with industry experts to produce cross-platform content supporting brand campaigns and launches; interpreted KPIs to deliver data-driven insights on social performance to guide content planning and audience development; achieved an 859% increase in BORA Tool’s Instagram followers within the first 24 months; launched and grew BORA Tool TikTok account to 1100 followers within 6 months; aligned social media and email strategies with Sales to support product penetration; built and managed an influencer marketing program; implemented and optimized paid social media campaigns; created, managed, and executed dealer email programs.

Content Marketing Specialist at Brightwing

Developed and executed social media strategy, increasing organic LinkedIn followers by 42% within 12 months; worked with subject-matter experts to create ebooks, whitepapers, blogs, emails, infographics; managed outbound email communications using Herefish; drove complete web copy rewrite during new website creation to reflect updated brand messaging.

SEO Content Writer, Social Media Marketing Specialist at Lowry Solutions

Defined SEO profiles for eight product lines to improve organic search rankings; developed and managed social media marketing calendars for LinkedIn, X, and Facebook; enhanced brand visibility for channel partners through Google AdWords campaigns; created, published, and managed blog content while collaborating with SMEs and executives on a quarterly content calendar.

Lead Copywriter at Mattress USA

Led content strategy for seven company websites, creating weekly blogs, how-to guides, articles, and web content; developed and maintained startup company’s brand messaging and content strategy; managed and executed social media strategies for seven websites across three platforms.

Social Media Manager at OPSWAT

Developed and implemented global social media strategies across LinkedIn, X (Twitter), Facebook, and Instagram; partnered with technical experts to develop creative assets simplifying cybersecurity topics; analyzed social KPIs to evaluate content performance and campaign success, providing actionable insights to stakeholders; increased total social media followers by 80% in 2024, including a 110% growth in LinkedIn followers; boosted employee advocacy participation by 24% in 2024; spearheaded social-first strategy for creative assets in collaboration with in-house design team; hired, managed, and mentored Social Media Coordinator.

Social Media Manager at Affinity Tool Works, BORA Tool

Developed and executed social media strategies for Affinity Tool Works and BORA Tool across LinkedIn, X, Facebook, and Instagram; collaborated with industry experts to produce cross-platform content supporting brand campaigns and launches; interpreted KPIs to deliver data-driven insights on social performance to guide content planning and audience development; achieved an 859% increase in BORA Tool’s Instagram followers within the first 24 months; launched and grew BORA Tool TikTok account to 1100 followers within 6 months; aligned social media and email strategies with Sales team to support product penetration efforts; built and managed an influencer marketing program to drive product and brand promotion; implemented and optimized paid social media campaigns on Facebook and Instagram; created, managed, and executed dealer email programs.

Content Marketing Specialist at Brightwing

Developed and executed social media strategy, increasing organic LinkedIn followers by 42% within 12 months; worked with subject-matter experts to create ebooks, whitepapers, blogs, emails, infographics; managed outbound email communications using Herefish; drove complete web copy rewrite during new website creation to reflect updated brand messaging.

SEO Content Writer, Social Media Marketing Specialist at Lowry Solutions

Defined SEO profiles for eight product lines to improve organic search rankings; developed and managed social media marketing calendars for LinkedIn, X, and Facebook; enhanced brand visibility for channel partners through Google AdWords campaigns; created, published, and managed blog content while collaborating with SMEs and executives on a quarterly content calendar.

Lead Copywriter at Mattress USA

Led content strategy for seven company websites, creating weekly blogs, how-to guides, articles, and web content; developed and maintained startup company’s brand messaging and content strategy; managed and executed social media strategies for seven websites across three platforms.

Social Media Manager at OPSWAT

Developed and implemented global social media strategies across LinkedIn, X (Twitter), Facebook, and Instagram; partnered with technical experts to create assets simplifying complex cybersecurity topics; analyzed KPIs and provided actionable insights to stakeholders; increased total social media followers by 80% in 2024, including a 110% growth in LinkedIn followers; boosted employee advocacy participation by 24% in 2024; spearheaded social-first strategy for creative assets in collaboration with in-house design team; hired, managed, and mentored Social Media Coordinator.

Social Media Manager at Affinity Tool Works / BORA Tool

Developed and executed social media strategies across LinkedIn, X, Facebook, and Instagram; collaborated with industry experts to produce cross-platform content supporting brand campaigns and launches; interpreted KPIs to deliver data-driven insights on social performance to guide content planning and audience development; achieved an 859% increase in BORA Tool’s Instagram followers within the first 24 months; launched and grew BORA Tool TikTok account to 1100 followers within 6 months; aligned social media and email strategies with Sales team to support product penetration; built and managed an influencer marketing program; implemented and optimized paid social media campaigns on Facebook and Instagram.

Content Marketing Specialist at Brightwing

Developed and executed social media strategy, increasing organic LinkedIn followers by 42% within 12 months; worked with subject-matter experts to create ebooks, whitepapers, blogs, emails, infographics; managed outbound email communications using Herefish; drove complete web copy rewrite during new website creation to reflect updated brand messaging.

SEO Content Writer, Social Media Marketing Specialist at Lowry Solutions

Defined SEO profiles for eight product lines to improve organic search rankings; developed and managed social media marketing calendars for LinkedIn, X, and Facebook; enhanced brand visibility for channel partners through Google AdWords campaigns; created, published, and managed blog content while collaborating with SMEs and executives on a quarterly content calendar.