I am a performance-driven PPC Specialist with over 8 years of experience in managing high-budget paid media campaigns for service-based businesses and SaaS companies in the U.S. My expertise spans the entire campaign lifecycle, consistently delivering measurable commercial outcomes such as a 1331% ROAS and significant lead growth. I thrive on managing multiple accounts simultaneously while ensuring rigorous performance standards and maintaining clear communication with clients. I have worked as an Independent Marketing Consultant and have experience as a Digital Marketing Specialist. My focus is on driving pipeline growth and reducing customer acquisition costs for clients. I enjoy leveraging data-driven strategies alongside creative optimization to improve overall campaign performance. I am always seeking new challenges in the digital marketing landscape, especially in SaaS and performance marketing.

I am a performance-driven PPC Specialist with over 8 years of experience in managing high-budget paid media campaigns for service-based businesses and SaaS companies in the U.S. My expertise spans the entire campaign lifecycle, consistently delivering measurable commercial outcomes such as a 1331% ROAS and significant lead growth. I thrive on managing multiple accounts simultaneously while ensuring rigorous performance standards and maintaining clear communication with clients. I have worked as an Independent Marketing Consultant and have experience as a Digital Marketing Specialist. My focus is on driving pipeline growth and reducing customer acquisition costs for clients. I enjoy leveraging data-driven strategies alongside creative optimization to improve overall campaign performance. I am always seeking new challenges in the digital marketing landscape, especially in SaaS and performance marketing.

Available to hire

I am a performance-driven PPC Specialist with over 8 years of experience in managing high-budget paid media campaigns for service-based businesses and SaaS companies in the U.S. My expertise spans the entire campaign lifecycle, consistently delivering measurable commercial outcomes such as a 1331% ROAS and significant lead growth. I thrive on managing multiple accounts simultaneously while ensuring rigorous performance standards and maintaining clear communication with clients.

I have worked as an Independent Marketing Consultant and have experience as a Digital Marketing Specialist. My focus is on driving pipeline growth and reducing customer acquisition costs for clients. I enjoy leveraging data-driven strategies alongside creative optimization to improve overall campaign performance. I am always seeking new challenges in the digital marketing landscape, especially in SaaS and performance marketing.

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Work Experience

Digital Marketing Specialist at LeanSummits Solutions
April 1, 2021 - Present
Manage full-funnel paid media campaigns for US-based agencies with an ad spend exceeding $1M per year. Developed and scaled performance campaigns for clients in logistics and SaaS sectors, improving lead generation ROI by 220% using data-driven targeting and conversion optimization. Automated reporting systems with GA4 and Looker Studio for multiple clients and implemented tracking frameworks for accurate attribution. Leveraged AI tools to accelerate ad content production and collaborated with clients and teams on campaign strategy and execution.
Digital Marketing Executive at Aloola.io
April 1, 2021 - August 7, 2025
Revamped SEO and user experience strategy for a SaaS platform that enhanced search rankings and user engagement. Oversaw technical SEO improvements and managed creative teams for content delivery and optimization.
Digital Marketing Specialist at STAAH
September 1, 2020 - August 7, 2025
Achieved a 396% increase in leads through paid campaigns while reducing cost per lead by 55%. Improved page speed significantly, leading to a 49% increase in conversion rate. Managed audience segmentation and bid strategies to boost click-through rate by 69% and decrease cost per click by 86%.
Independent Marketing Consultant at Freelance / Self-Employed
January 1, 2026 - Present
Managing end-to-end paid media campaigns for U.S.-based SaaS companies, driving pipeline growth through precise audience segmentation and funnel-aligned messaging. Delivered measurable reductions in CAC and achieved significant ROAS across multiple campaigns.
Digital Marketing Executive at Aloola.io
September 1, 2020 - April 1, 2021
Launched and managed multi-account paid campaigns across Google Ads and Meta, executing comprehensive conversion tracking frameworks to optimize performance.
Digital Marketing Specialist at STAAH
October 1, 2017 - September 1, 2020
Generated significant lead growth for service-based clients through optimizations in paid campaigns. Managed multiple client accounts successfully while always exceeding performance targets.

Education

B.Tech at Uka Tarsadia University
January 1, 2011 - January 1, 2015
Diploma at Gujarat Technological University
January 1, 2009 - January 1, 2012
B.Tech in Electrical Engineering at Uka Tarsadia University
January 1, 2011 - January 1, 2015
Diploma in Electronics & Communication at Gujarat Technological University
January 1, 2009 - January 1, 2012

Qualifications

Google Ads Search & Display Certified
January 11, 2030 - August 7, 2025
Google Analytics (GA4)
January 11, 2030 - August 7, 2025
Campaign Manager Certified
January 11, 2030 - August 7, 2025
Google Ads Certified (Search, Display & Shopping)
January 11, 2030 - June 3, 2026
Google Analytics 4 (GA4) Certified
January 11, 2030 - June 3, 2026
LinkedIn Campaign Manager Certified
January 11, 2030 - June 3, 2026

Industry Experience

Software & Internet, Retail, Transportation & Logistics, Professional Services, Healthcare
    paper Transport Niche PPC Client
    Sakaem Logistics (https://www.twine.net/signin is a prominent car transport company operating within the USA. They specialize in providing reliable and efficient car shipping services. Sakaem Logistics approached us with the goal of increasing the number of quotes and booked orders through Google Ads. Our objective was to develop a PPC (Pay-Per-Click) strategy that would optimize their campaigns, improve conversion rates, and maximize their return on investment.
    paper Health Niche SEO Client
    Low Vision Aids (https://www.twine.net/signin is a prominent website in the health niche, offering a wide range of consultations, products, and resources for individuals with low vision. The company approached us with the goal of enhancing their online presence, increasing organic traffic, and establishing themselves as a leading authority in the low vision aids sector.