I am a growth-focused Digital Marketing Specialist with over 8 years of experience managing high-performing paid media and SEO campaigns across B2B SaaS, eCommerce, and professional services sectors. I excel at building and executing full-funnel paid acquisition strategies on platforms like Google Ads, Meta Ads, and LinkedIn Ads, managing budgets exceeding $1M. My expertise lies in leveraging analytics, conversion rate optimization, automation, and AI tools to deliver measurable business results. I enjoy collaborating with cross-functional teams and clients to innovate and optimize digital marketing strategies that drive strong ROI and sustained growth.

I am a growth-focused Digital Marketing Specialist with over 8 years of experience managing high-performing paid media and SEO campaigns across B2B SaaS, eCommerce, and professional services sectors. I excel at building and executing full-funnel paid acquisition strategies on platforms like Google Ads, Meta Ads, and LinkedIn Ads, managing budgets exceeding $1M. My expertise lies in leveraging analytics, conversion rate optimization, automation, and AI tools to deliver measurable business results. I enjoy collaborating with cross-functional teams and clients to innovate and optimize digital marketing strategies that drive strong ROI and sustained growth.

Available to hire

I am a growth-focused Digital Marketing Specialist with over 8 years of experience managing high-performing paid media and SEO campaigns across B2B SaaS, eCommerce, and professional services sectors. I excel at building and executing full-funnel paid acquisition strategies on platforms like Google Ads, Meta Ads, and LinkedIn Ads, managing budgets exceeding $1M.

My expertise lies in leveraging analytics, conversion rate optimization, automation, and AI tools to deliver measurable business results. I enjoy collaborating with cross-functional teams and clients to innovate and optimize digital marketing strategies that drive strong ROI and sustained growth.

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Work Experience

Digital Marketing Specialist at LeanSummits Solutions
April 1, 2021 - Present
Manage full-funnel paid media campaigns for US-based agencies with an ad spend exceeding $1M per year. Developed and scaled performance campaigns for clients in logistics and SaaS sectors, improving lead generation ROI by 220% using data-driven targeting and conversion optimization. Automated reporting systems with GA4 and Looker Studio for multiple clients and implemented tracking frameworks for accurate attribution. Leveraged AI tools to accelerate ad content production and collaborated with clients and teams on campaign strategy and execution.
Digital Marketing Executive at Aloola.io
April 1, 2021 - August 7, 2025
Revamped SEO and user experience strategy for a SaaS platform that enhanced search rankings and user engagement. Oversaw technical SEO improvements and managed creative teams for content delivery and optimization.
Digital Marketing Specialist at STAAH
September 1, 2020 - August 7, 2025
Achieved a 396% increase in leads through paid campaigns while reducing cost per lead by 55%. Improved page speed significantly, leading to a 49% increase in conversion rate. Managed audience segmentation and bid strategies to boost click-through rate by 69% and decrease cost per click by 86%.

Education

B.Tech at Uka Tarsadia University
January 1, 2011 - January 1, 2015
Diploma at Gujarat Technological University
January 1, 2009 - January 1, 2012

Qualifications

Google Ads Search & Display Certified
January 11, 2030 - August 7, 2025
Google Analytics (GA4)
January 11, 2030 - August 7, 2025
Campaign Manager Certified
January 11, 2030 - August 7, 2025

Industry Experience

Software & Internet, Retail, Transportation & Logistics, Professional Services
    paper Transport Niche PPC Client
    Sakaem Logistics (https://www.twine.net/signin is a prominent car transport company operating within the USA. They specialize in providing reliable and efficient car shipping services. Sakaem Logistics approached us with the goal of increasing the number of quotes and booked orders through Google Ads. Our objective was to develop a PPC (Pay-Per-Click) strategy that would optimize their campaigns, improve conversion rates, and maximize their return on investment.
    paper Health Niche SEO Client
    Low Vision Aids (https://www.twine.net/signin is a prominent website in the health niche, offering a wide range of consultations, products, and resources for individuals with low vision. The company approached us with the goal of enhancing their online presence, increasing organic traffic, and establishing themselves as a leading authority in the low vision aids sector.