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Hello! I'm Shalini Krishnan, a digital marketing professional with hands-on experience in digital marketing, social media management, content creation, and analytics in Malaysia. I enjoy crafting data-driven campaigns, planning annual marketing activities, and collaborating with teams to refresh brands and boost engagement. I thrive on turning insights into actionable content and strategies, staying current with emerging tech trends, and delivering measurable ROI for brand growth and audience reach.…Hello! I'm Shalini Krishnan, a digital marketing professional with hands-on experience in digital marketing, social media management, content creation, and analytics in Malaysia. I enjoy crafting data-driven campaigns, planning annual marketing activities, and collaborating with teams to refresh brands and boost engagement. I thrive on turning insights into actionable content and strategies, staying current with emerging tech trends, and delivering measurable ROI for brand growth and audience reach.

Shalini Krishnan

Digital Marketer, Content Creator, Social Media Manager, +5

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Hello! I'm Shalini Krishnan, a digital marketing professional with hands-on experience in digital marketing, social media management, content creation, and analytics in Malaysia. I enjoy crafting data-driven campaigns, planning annual marketing activities, and collaborating with teams to refresh brands and boost engagement. I thrive on turning insights into actionable content and strategies, staying current with emerging tech trends, and delivering measurable ROI for brand growth and audience reach.…Hello! I'm Shalini Krishnan, a digital marketing professional with hands-on experience in digital marketing, social media management, content creation, and analytics in Malaysia. I enjoy crafting data-driven campaigns, planning annual marketing activities, and collaborating with teams to refresh brands and boost engagement. I thrive on turning insights into actionable content and strategies, staying current with emerging tech trends, and delivering measurable ROI for brand growth and audience reach.

Available to hire

Hello! I’m Shalini Krishnan, a digital marketing professional with hands-on experience in digital marketing, social media management, content creation, and analytics in Malaysia. I enjoy crafting data-driven campaigns, planning annual marketing activities, and collaborating with teams to refresh brands and boost engagement.

I thrive on turning insights into actionable content and strategies, staying current with emerging tech trends, and delivering measurable ROI for brand growth and audience reach.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Malay

Advanced

Tamil

Intermediate

Work Experience

Digital Marketing Executive at Riversource Enterprises Sdn Bhd

August 31, 2023 - August 31, 2023

Responsible for digital marketing, SEO and analytics, content planning, social media management, vendor coordination for promotional materials, ROI tracking, and collaboration with HR for campaigns.

Marketing & Communications Executive at Riversource Enterprises Sdn Bhd

August 1, 2023 - November 24, 2025

Overseeing marketing and communications activities including social media, content creation, and coordination of promotional campaigns.

Marketing & Communication Executive at Riversource Enterprises Sdn Bhd

August 1, 2023 - November 24, 2025

Plan and execute brand and marketing campaigns, manage digital presence (POSM, delivery, etc.), and coordinate annual brand refresh. Develop Meta advertising plans and manage campaigns, create content for social media, coordinate with HR for team content, manage website content, and lead social media strategy and analytics (GA4), including monthly KPI reporting and ROI analysis. Liaise with vendors, oversee events and collaborations, and support internal teams with marketing materials and budget forecasting.