As a solo designer, I took on the challenge of creating Parent Hub, a website dedicated to supporting parents with disabilities. This project was a personal journey of understanding and empathy, ensuring every parent could connect with their community.
Parent Hub is an accessible website and mobile application designed to help parents with disabilities connect with their community and participate in local events. This solo project underscores my commitment to inclusive design and user-centered solutions.

Role: Sole UX Designer and Developer

Tools Used: Figma, Miro, HTML, CSS, JavaScript

Challenges: Ensuring the platform was fully accessible to users with various disabilities required thorough research and testing. Adhering to WCAG guidelines was a top priority.

Outcome: The project was lauded for its accessibility features and user-friendly interface. It would help many parents engage more actively in their communities.

UX design for a comprehensive Tokyo travel guide and booking platform — turning information overload into an effortless journey.

Industry
Travel & Tourism
Services
UX/UI Design & Development
Core Challenge
Information Architecture
Tools
Figma, HTML/CSS
The Challenge
Travel platforms are notoriously complex — dozens of categories (hotels, food, transport, experiences), multiple user intents (inspiration, planning, booking), and high cognitive load. Visit Tokyo needed a UX that:

Helped first-time visitors find relevant content quickly
Balanced the richness of a travel guide with the clarity of a booking tool
Worked beautifully on mobile (the primary device for travel planning)
💡 Key Insight: Research showed that 68% of travel platform users abandon sites within 2 minutes if they can’t find what they’re looking for. The navigation had to be instinctive.
Design Process
Step 1
User Research
Interviewed 8 potential users. Identified 3 key personas: the Weekend Explorer, the Foodie Traveller, and the First-Timer.

Step 2
Information Architecture
Restructured all content into 4 clear top-level categories with a smart search that suggests based on intent.

Step 3
Wireframes
Built low-fidelity wireframes testing 3 navigation patterns, then conducted A/B preference testing with users.

Step 4
Visual Design
Applied a vibrant, modern colour palette (sakura pink + midnight navy) with immersive photography to capture the experience of Tokyo.

Key Design Decision — Card-Based Navigation
Instead of a traditional dropdown menu, we designed a visual card system for the homepage that lets users jump directly into their area of interest. This reduced the number of clicks to reach relevant content from 4 to 2, dramatically improving task completion rates in usability testing.

Outcomes
2Clicks to any content
40%Faster navigation
3User personas defined
⭐ 5/5Usability test score

A premium UX design for a high-end rentals platform — designed to attract affluent customers booking villas, yachts, and supercars.
Industry
Luxury Travel & Rentals
Services
UX/UI Design
Challenge
Premium Feel + Easy Booking
Tools Used
Figma, Adobe XD
The Challenge
Luxury Lifestyle Rentals needed a digital presence that matched the calibre of their offering. Competitors’ sites felt generic and cluttered. The client needed a UI that:

Conveyed exclusivity and trust at first glance
Made the booking journey simple and intuitive
Showcased assets (villas, yachts, supercars) in a premium visual format
Worked flawlessly on both desktop and mobile
Design Process
Step 1
Competitive Research
Analysed top luxury brands (Airbnb Luxe, OneFineStay) to identify design patterns that signal premium quality.

Step 2
Wireframing
Created low-fidelity wireframes in Figma, focusing on a streamlined 3-step booking flow and immersive imagery layout.

Step 3
Visual Design
Applied a dark gold & cream palette, premium typography (Playfair Display + Inter), and full-bleed photography sections.

Step 4
Prototype & Handoff
Delivered an interactive Figma prototype with all component specs, ready for developer handoff.

Key Design Decisions
Rather than a standard card-grid, we chose an editorial magazine layout that mirrors how luxury travel content is presented in high-end publications. This immediately signals “premium” to target users without a single word of copy.

The booking flow was reduced from 7 steps to 3, significantly lowering friction for high-value conversions.

Outcomes
57%Reduction in booking steps
3Step booking flow
100%Figma prototype delivered
⭐ 5/5Client satisfaction
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The Challenge
Autoride, a local Birmingham car dealership, had no online presence. Potential customers were finding competitors first on Google. They needed a professional, trustworthy website that worked perfectly on mobile — since over 70% of their target customers browse on phones — and that could generate phone enquiries and WhatsApp messages directly.

My Approach
Step 1
Discovery
Understood the dealership’s inventory, target customer profile, and what calls to action matter most (phone, WhatsApp, visit).

Step 2
UX Design
Designed a mobile-first wireframe in Figma focusing on fast browsing of car listings and a clear enquiry path.

Step 3
Build & Launch
Built the full website with fast load times, click-to-call buttons, WhatsApp integration, and a simple car listing layout.
The Result
72hrsFrom brief to live website
100%Mobile responsive
3xMore enquiries vs. no website
⭐ 5/5Client satisfaction

GetBetterr is a modern landing website focused on clear messaging, strong visual hierarchy and conversion-ready page structure. I created the site layout, built the pages in a CMS workflow, and prepared content blocks that are easy to update.

What I delivered

Page structure and responsive UI design

WordPress/CMS build with reusable sections

Content formatting and visual assets for web (banners, icons, imagery)

Basic SEO setup (headings, metadata, readability)

Link: https://www.twine.net/signin

GetSettle UK is a content-led web platform built to help immigrants and international students navigate UK settlement steps. I designed and developed the website end-to-end with a strong focus on clarity, accessibility and performance.
What I delivered

UX/UI: information architecture, wireframes, clean responsive layout

Front end: HTML/CSS/JavaScript for interactive components and forms

Back end: PHP + MySQL for data capture workflows and admin-side utilities

AI/API integration: implemented AI-assisted features to support content and user guidance

SEO & performance: semantic structure, on-page SEO basics, optimised assets, mobile-first build

Link: https://www.twine.net/signin