Social Media Manager with 7+ years' experience driving audience growth, engagement and brand affinity across music, entertainment and culture. Proven track record leading social-first campaigns, creator partnerships and content strategies for global brands, music artists, broadcasters, podcasts and promoters across Meta, TikTok and YouTube.

Shana Gujral

Social Media Manager with 7+ years' experience driving audience growth, engagement and brand affinity across music, entertainment and culture. Proven track record leading social-first campaigns, creator partnerships and content strategies for global brands, music artists, broadcasters, podcasts and promoters across Meta, TikTok and YouTube.

Available to hire

Social Media Manager with 7+ years’ experience driving audience growth, engagement and brand affinity across music, entertainment and culture. Proven track record leading social-first campaigns, creator partnerships and content strategies for global brands, music artists, broadcasters, podcasts and promoters across Meta, TikTok and YouTube.

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Experience Level

Intermediate

Language

English
Advanced

Work Experience

Social Media Manager at Freelance / Self-employed
May 1, 2021 - December 31, 2024
Led end-to-end social media campaigns across music, arts and culture brands; developed multi-channel strategies for Meta, TikTok and YouTube; created and managed content calendars and creator partnerships; produced video assets and measured impact with KPIs. Highlights include driving substantial engagement and audience growth across campaigns for Honey Dijon, Keinemusik, and TED talks, and coordinating cross-functional teams to deliver high-quality outputs on tight timelines.
Assistant Brand Manager at William Grant & Sons
September 1, 2018 - May 31, 2021
Supported digital and brand marketing initiatives, coordinating cross-functional teams and driving activations across social and digital platforms.

Education

Bachelor of Laws (LLB) at University of Nottingham
January 1, 2014 - January 1, 2017
MA in Film, Television and Screen Industries at University of Nottingham
January 1, 2017 - January 1, 2018

Qualifications

Merit Internship: Mixmag
January 1, 2016 - December 31, 2016
Merit Internship: Boiler Room
January 1, 2016 - December 31, 2016
Merit Internship: 21st Century Fox
January 1, 2018 - December 31, 2018

Industry Experience

Media & Entertainment, Professional Services