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Senior digital marketing and brand management professional leading multi-property luxury hospitality marketing, including social media strategy, paid campaigns, content production, website optimisation, email marketing, and event planning. Previously delivered end-to-end marketing for diverse clients and luxury retail, and worked as a marketing coordinator/intern supporting community engagement and digital content.…Senior digital marketing and brand management professional leading multi-property luxury hospitality marketing, including social media strategy, paid campaigns, content production, website optimisation, email marketing, and event planning. Previously delivered end-to-end marketing for diverse clients and luxury retail, and worked as a marketing coordinator/intern supporting community engagement and digital content.

Shannon De Sousa Seier

Digital Marketer, Marketing Consultant, Social Media Manager, +1

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Senior digital marketing and brand management professional leading multi-property luxury hospitality marketing, including social media strategy, paid campaigns, content production, website optimisation, email marketing, and event planning. Previously delivered end-to-end marketing for diverse clients and luxury retail, and worked as a marketing coordinator/intern supporting community engagement and digital content.…Senior digital marketing and brand management professional leading multi-property luxury hospitality marketing, including social media strategy, paid campaigns, content production, website optimisation, email marketing, and event planning. Previously delivered end-to-end marketing for diverse clients and luxury retail, and worked as a marketing coordinator/intern supporting community engagement and digital content.

Available to hire

Senior digital marketing and brand management professional leading multi-property luxury hospitality marketing, including social media strategy, paid campaigns, content production, website optimisation, email marketing, and event planning.

Previously delivered end-to-end marketing for diverse clients and luxury retail, and worked as a marketing coordinator/intern supporting community engagement and digital content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Media Manager at Image Fitness Training Global

June 1, 2025 - Present

Developed and executed social media strategy across multiple platforms within the fitness education industry. Planned monthly content calendars aligned to business objectives. Created high-performing reels, carousels, and promotional campaigns. Managed influencer partnerships and UGC campaigns. Designed graphics and print marketing assets. Worked closely with directors to support the launch of new courses and national campaigns.

Personal Trainer at Peak Performance Academy

January 1, 2025 - Present

Delivered high-quality 1:1 and small-group personal training and nutrition coaching in one of Ireland’s leading training facilities, with a strong focus on client results, education, and long-term lifestyle change. Educated clients on nutrition, sustainable habits, and lifestyle change. Created personalised training and nutrition programs focused on performance and body composition goals.

Digital Marketing Executive at Ono gH u e R ing Hotel Collection (managed)

April 1, 2024 - June 30, 2025

Led branding and marketing for multiple luxury 4-star hotels, bars, and restaurants (Killarney). Developed and executed social media strategy to increase engagement and brand visibility across properties. Produced video content showcasing luxury hotel, dining, and event experiences. Designed graphic assets for in-store promotions and digital adverts. Managed email campaigns to drive guest retention and bookings. Updated website content, optimising user experience and conversions. Planned and executed events to enhance brand presence and guest experience.

Head Coach + Fitness Instructor at Wonder Woman Gym

January 1, 2023 - January 1, 2025

Combined fitness coaching with client-focused nutrition and lifestyle support to help women improve body composition, performance, and long-term health through sustainable habits and accountability. Delivered strength & conditioning, circuit, and Boxfit classes. Provided client check-ins focused on nutrition and progress tracking. Supported clients with sustainable nutrition and lifestyle changes, building strong relationships through ongoing education and accountability.

Marketing Coordinator at Shannon De Sousa

December 1, 2021 - September 30, 2023

Led marketing strategy for a luxury menswear retail brand, shaping brand image and positioning in the high-end fashion market. Developed brand identity guidelines. Created and executed luxury-focused social media strategy using photography and videography. Planned and managed events including the Best Dressed Man competition. Designed and maintained the website, optimising product displays and customer experience to increase sales. Produced print materials including high-quality catalogues and promotional assets.

Marketing Consultant & Brand Manager at Self-employed

December 1, 2021 - September 30, 2023

Managed digital marketing for a diverse range of clients including luxury boutiques, pharmacies, sports clubs, and local tourism campaigns. Focused on brand growth, engagement, and online sales through tailored social media strategy and branded content (graphics, photography, and video). Managed eCommerce websites including design, copy, and listings. Produced copy for blogs, social media, and ads. Delivered paid advertising campaigns to drive traffic and conversions, with refined rebranding and positioning aligned to business goals.

Marketing Assistant at Bon Secours Hospital

January 1, 2019 - June 30, 2019

Supported marketing efforts for a private hospital, managing internal and external projects to promote services and enhance community engagement. Coordinated cross-departmental projects for smooth execution. Developed social media strategies and managed platforms. Created content for print, digital, and radio. Planned and executed events to increase community engagement. Managed content and website copy, and delivered presentations and brand messaging training to staff.