I am a Senior UI/UX Designer & UX Director with over 12 years of experience designing web, mobile, and product solutions for global clients spanning the UK, US, China, Singapore, and Australia. I have expertise in leading design strategy, conducting user research, creating wireframes and prototypes, and developing scalable design systems, recently focusing on AI-powered interactive platforms. I am skilled in multiple design and development tools and excel at balancing creativity with usability to deliver impactful user experiences that enhance engagement, conversion, and business growth.
Throughout my career, I’ve consistently collaborated with cross-functional teams and mentored designers, managing projects from concept to execution in diverse international and multicultural environments. I am passionate about innovative design that is user-centered and future-ready, especially in integrating AI technologies into workflows and products.
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A SaaS platform built for service professionals in the US—streamlining scheduling, communication, and payments with clarity and speed.
Case Study: https://www.twine.net/signin
A new digital presence for a fast-growing agency — built to showcase services, build trust, and win clients.
Case Study: https://www.twine.net/signin
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