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Communications and marketing professional with experience leading integrated corporate storytelling across LinkedIn, Facebook, Instagram and TikTok for B2B and public audiences. I translate business decisions into thought leadership, explainers and behind-the-scenes content to strengthen corporate reputation and employer branding. I plan and deliver high-impact corporate events, manage media monitoring and reputation tracking, and turn audience and performance insights into actionable social strategy. I also manage end-to-end campaign execution across websites, email marketing, social and print, including launching TikTok presence from scratch.…Communications and marketing professional with experience leading integrated corporate storytelling across LinkedIn, Facebook, Instagram and TikTok for B2B and public audiences. I translate business decisions into thought leadership, explainers and behind-the-scenes content to strengthen corporate reputation and employer branding. I plan and deliver high-impact corporate events, manage media monitoring and reputation tracking, and turn audience and performance insights into actionable social strategy. I also manage end-to-end campaign execution across websites, email marketing, social and print, including launching TikTok presence from scratch.

Sherianne Loo

Social Media Manager, Marketing Strategist, Content Creator, +3

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Communications and marketing professional with experience leading integrated corporate storytelling across LinkedIn, Facebook, Instagram and TikTok for B2B and public audiences. I translate business decisions into thought leadership, explainers and behind-the-scenes content to strengthen corporate reputation and employer branding. I plan and deliver high-impact corporate events, manage media monitoring and reputation tracking, and turn audience and performance insights into actionable social strategy. I also manage end-to-end campaign execution across websites, email marketing, social and print, including launching TikTok presence from scratch.…Communications and marketing professional with experience leading integrated corporate storytelling across LinkedIn, Facebook, Instagram and TikTok for B2B and public audiences. I translate business decisions into thought leadership, explainers and behind-the-scenes content to strengthen corporate reputation and employer branding. I plan and deliver high-impact corporate events, manage media monitoring and reputation tracking, and turn audience and performance insights into actionable social strategy. I also manage end-to-end campaign execution across websites, email marketing, social and print, including launching TikTok presence from scratch.

Available to hire

Communications and marketing professional with experience leading integrated corporate storytelling across LinkedIn, Facebook, Instagram and TikTok for B2B and public audiences. I translate business decisions into thought leadership, explainers and behind-the-scenes content to strengthen corporate reputation and employer branding.

I plan and deliver high-impact corporate events, manage media monitoring and reputation tracking, and turn audience and performance insights into actionable social strategy. I also manage end-to-end campaign execution across websites, email marketing, social and print, including launching TikTok presence from scratch.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Facebook Ads

Intermediate

Language

English

Fluent

Chinese

Intermediate

Work Experience

Deputy Manager, Corporate Communications at PSA Singapore

September 1, 2025 - Present

Strategised across multiple social media platforms (LinkedIn, Facebook, Instagram, TikTok) for employer branding, commercial and aesthetic content; prepared quarterly performance reports; planned and executed internal staff appreciation events across terminals; managed media monitoring via Meltwater.

Senior Executive, Corporate Communications at Ocean Network Express

October 1, 2022 - September 1, 2025

Developed external communication materials (website banners, emailers, social posts, brochures) to promote new service routes and products; managed content calendars and performance across LinkedIn, Facebook, Instagram, X across regions; created and led TikTok series 'Day In The Life' reaching 7,000+ followers; produced corporate and kids brochures; managed corporate gifts and partnerships; tracked budgets via Google Sheets; supported website revamp, events, press releases, recruitment videos/assets, and regional communications.

Dance Instructor at Converge Studios

November 1, 2021 - Present

Plans routines and choreographs classes; teaches dance techniques from scratch; creates competition and recital pieces recognized in Southeast Asia.

Executive, Maritime Singapore Connect (MSC) Office at Singapore Maritime Foundation

January 1, 2020 - October 1, 2022

Led physical, virtual and hybrid case challenges; co-developed social media strategy with agencies to facilitate copywriting, blog articles and marketing collaterals; established partnerships to promote maritime careers and match job opportunities; publicized MSC across Facebook, Instagram, YouTube, Telegram, and LinkedIn; handled campus recruitment at fairs; managed MSC website maintenance with vendors.

Marketing Executive at Deskera Singapore (New E-Commerce Product)

January 1, 2019 - December 31, 2019

Responsible for end-to-end event logistics and venue planning for Acquisition, Networking and Merchant Training Events. Executed four Merchant Training Events with high subscription rates. Planned and designed marketing collateral and supported event email marketing. Conducted content planning and writing for social media, blog and category content. Worked with the design team on Acquisition and Training landing pages.

Marketing Executive/Intern at Deskera Singapore (New E-Commerce Product)

January 1, 2019 - December 1, 2019

Led end-to-end event logistics for acquisition, networking and merchant training events; executed 4 events with high subscription rates; designed marketing collateral and email marketing for events; planned content for social media, blogs and category pages; collaborated with design team on acquisition and training landing pages.

Human Resource Intern/Coordinator at OSIsoft Asia

May 1, 2018 - October 1, 2018

Managed recruitment and onboarding for around 130 personnel; created a survey on Fresh Graduates’ expectations to improve engagement; presented findings to Global VP of HR and Director of HR APAC; built relationships with career officers across universities; organized campus recruitment events; developed a benefits summary across APAC countries.

Human Resource Intern at Educare Human Capital

December 1, 2017 - January 1, 2018

Analyzed company problems and created a resume database to improve efficiency; proposed solutions to improve working culture; sourced 35 candidates and recruited 10 for government agencies within a month; assisted in conflict and people management; handled HR administration including contracts and salary calculations.