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Hi, I’m Shelby Watterson—a marketing strategist, photographer, and brand designer with 10+ years of experience helping small businesses grow through visual branding, campaign development, and content creation. I thrive on crafting engaging storytelling and cohesive design to drive both organic and paid campaigns across platforms, reaching audiences in the millions. I collaborate with passionate teams to translate brand value into measurable results, leading projects from concept to execution and ensuring a bold, consistent brand voice across all channels.…Hi, I’m Shelby Watterson—a marketing strategist, photographer, and brand designer with 10+ years of experience helping small businesses grow through visual branding, campaign development, and content creation. I thrive on crafting engaging storytelling and cohesive design to drive both organic and paid campaigns across platforms, reaching audiences in the millions. I collaborate with passionate teams to translate brand value into measurable results, leading projects from concept to execution and ensuring a bold, consistent brand voice across all channels.

Shelby Watterson

Marketing Strategist, Brand Designer, Graphic Designer, +3

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Hi, I’m Shelby Watterson—a marketing strategist, photographer, and brand designer with 10+ years of experience helping small businesses grow through visual branding, campaign development, and content creation. I thrive on crafting engaging storytelling and cohesive design to drive both organic and paid campaigns across platforms, reaching audiences in the millions. I collaborate with passionate teams to translate brand value into measurable results, leading projects from concept to execution and ensuring a bold, consistent brand voice across all channels.…Hi, I’m Shelby Watterson—a marketing strategist, photographer, and brand designer with 10+ years of experience helping small businesses grow through visual branding, campaign development, and content creation. I thrive on crafting engaging storytelling and cohesive design to drive both organic and paid campaigns across platforms, reaching audiences in the millions. I collaborate with passionate teams to translate brand value into measurable results, leading projects from concept to execution and ensuring a bold, consistent brand voice across all channels.

Available to hire

Hi, I’m Shelby Watterson—a marketing strategist, photographer, and brand designer with 10+ years of experience helping small businesses grow through visual branding, campaign development, and content creation. I thrive on crafting engaging storytelling and cohesive design to drive both organic and paid campaigns across platforms, reaching audiences in the millions.

I collaborate with passionate teams to translate brand value into measurable results, leading projects from concept to execution and ensuring a bold, consistent brand voice across all channels.

Skills

Experience Level

Expert

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Language

English

Fluent

Work Experience

Marketing & Brand Strategy Lead at My Girlfriend’s Quilt Shoppe

August 1, 2024 - Present

Developed and executed multi-platform marketing strategies for product launches, seasonal campaigns, and large-scale events. Managed brand voice, social media, email/SMS marketing, CommentSold live sales, and Shopify landing pages. Produced video and visual content, drove influencer partnerships, and led customer engagement campaigns.

Graphic Designer & Marketing Specialist at DMR Resort & DMR Gun & Knifeworks

June 30, 2024 - October 19, 2025

Designed branding and marketing materials; managed paid ads and social campaigns. Created promotional content and photography, resulting in increased revenue and engagement.

Founder / Creative Director at Wild Child Graphics

January 1, 2015 - Present

Founder / Creative Director; deliver full-service branding, content creation, and design services for local businesses.

Marketing & Strategy Lead at My Girlfriend’s Quilt Shoppe

August 1, 2024 - Present

Graphic Designer & Marketing Specialist at DMR Resort & DMR Gun & Knifeworks

June 1, 2024 - October 19, 2025

Designed branding and marketing materials; managed paid ads and social campaigns. Created promotional content and photography, resulting in increased revenue and engagement.

Founder / Creative Director at Wild Child Graphics

January 1, 2015 - Present

Founded and led a creative agency delivering branding, graphic design, and content creation for local businesses; oversaw brand strategy, design execution, client relations, and project management.