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Web career spanning 20+ years, starting in 2004 with web hosting, domains, and server management, followed by 16+ years of hands-on development delivering 50+ websites for global and national brands. Deep expertise in custom WordPress & WooCommerce theme development (fully custom and Bricks Builder + ACF workflows), responsive HTML/CSS, and design-to-code conversions. Led a 9-person cross-functional team and owned requirements, scope, and project planning before returning to hands-on engineering. Works across end-to-end WordPress builds, custom post types/fields, ACF architectures, and front-end implementation for international clients.…Web career spanning 20+ years, starting in 2004 with web hosting, domains, and server management, followed by 16+ years of hands-on development delivering 50+ websites for global and national brands. Deep expertise in custom WordPress & WooCommerce theme development (fully custom and Bricks Builder + ACF workflows), responsive HTML/CSS, and design-to-code conversions. Led a 9-person cross-functional team and owned requirements, scope, and project planning before returning to hands-on engineering. Works across end-to-end WordPress builds, custom post types/fields, ACF architectures, and front-end implementation for international clients.

Shoaib Sadiq

Web Developer, Back-End Developer, CMS Developer, +3

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Web career spanning 20+ years, starting in 2004 with web hosting, domains, and server management, followed by 16+ years of hands-on development delivering 50+ websites for global and national brands. Deep expertise in custom WordPress & WooCommerce theme development (fully custom and Bricks Builder + ACF workflows), responsive HTML/CSS, and design-to-code conversions. Led a 9-person cross-functional team and owned requirements, scope, and project planning before returning to hands-on engineering. Works across end-to-end WordPress builds, custom post types/fields, ACF architectures, and front-end implementation for international clients.…Web career spanning 20+ years, starting in 2004 with web hosting, domains, and server management, followed by 16+ years of hands-on development delivering 50+ websites for global and national brands. Deep expertise in custom WordPress & WooCommerce theme development (fully custom and Bricks Builder + ACF workflows), responsive HTML/CSS, and design-to-code conversions. Led a 9-person cross-functional team and owned requirements, scope, and project planning before returning to hands-on engineering. Works across end-to-end WordPress builds, custom post types/fields, ACF architectures, and front-end implementation for international clients.

Available to hire

Web career spanning 20+ years, starting in 2004 with web hosting, domains, and server management, followed by 16+ years of hands-on development delivering 50+ websites for global and national brands. Deep expertise in custom WordPress & WooCommerce theme development (fully custom and Bricks Builder + ACF workflows), responsive HTML/CSS, and design-to-code conversions.

Led a 9-person cross-functional team and owned requirements, scope, and project planning before returning to hands-on engineering. Works across end-to-end WordPress builds, custom post types/fields, ACF architectures, and front-end implementation for international clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Urdu

Advanced

Panjabi, Punjabi

Advanced

Work Experience

Associate Principal Software Engineer at Creative Chaos

January 1, 2019 - Present

Built WordPress sites end-to-end with Bricks Builder and ACF, including custom post types, custom field architecture, and design handoff through production deployment. Previously built fully custom WordPress themes from scratch (custom post types and custom fields without ACF) translating complete designs into functional websites. Hands-on front-end development (HTML/CSS) for international clients including GNC and TriMark. Converted designed portal pages to Adobe Experience Manager (AEM) for McDonald's internal portal senior development team.

Senior Development Team Lead at Creative Chaos

January 1, 2017 - December 31, 2019

Led a 9-person cross-functional team of designers, front-end developers, software engineers, and QA. Owned requirements gathering, scope-of-work documentation, and project plans for new client engagements. Reviewed designs, unblocked the team, conducted interviews, and performed quarterly performance evaluations.

Development Team Lead at Creative Chaos

January 1, 2015 - December 31, 2016

Team leadership, client communication, requirements gathering, and development support across concurrent projects.

Senior WordPress Developer / Associate Principal Software Engineer / Senior Development Team Lead at Creative Chaos

January 1, 2011 - Present

Built WordPress sites end-to-end using Bricks Builder and ACF, including custom post types, custom field architecture, and design handoff through production deployment. Previously built fully custom WordPress themes from scratch (CPTs and custom fields without ACF), translating complete designs into functional websites. Delivered hands-on front-end development (HTML/CSS) for international clients including GNC and TriMark. Converted redesigned portal pages to Adobe Experience Manager (AEM) for McDonald's internal portal Senior Development Team. Led a 9-person cross-functional team (designers, front-end developers, software engineers, QA), owning requirements gathering, scope-of-work documents, and project plans for new client engagements; reviewed designs, unblocked the team, conducted interviews, and performed quarterly performance evaluations.

Freelance / Independent Web Developer

January 1, 2011 - Present

Designed and developed websites for multiple clients including Al Meezan Investments, HBL Zarai, PMEX (Pakistan Mercantile Exchange), CDC Pakistan, Sufi Banasapati & Cooking Oil, and RIA A Barker Gillette. Worked as a long-term development partner for Food Fusion’s web operations.

Senior Web Developer / Web Developer / UX Developer / Maintenance Engineer

January 1, 2011 - December 31, 2015

Converted PSD-to-HTML and HTML-to-WordPress theme for production deployment. Delivered Pakistan's first-ever responsive website for a telecom brand (Jazz/Mobilink, 2013), merging five web properties into one within a tight timeline. Supported full website development through deployment. Also completed independent client work for multiple organizations including Al Meezan Investments, HBL Zarai, PMEX (Pakistan Mercantile Exchange), CDC Pakistan, Sufi Banasapati & Cooking Oil, and RIA A Barker Gillette, plus long-term partnership for Food Fusion's web operations.

Senior WordPress Developer / Associate Principal Software Engineer (WordPress) / Senior Development Team Lead at Creative Chaos

January 1, 2011 - Present

Built WordPress sites end-to-end with Bricks Builder and ACF: custom post types, custom field architecture, and design handoff through production deployment. Previously built fully custom WordPress themes from scratch (including CPTs and custom fields without ACF), translating complete designs into functional websites. Provided hands-on front-end development (HTML/CSS) for international clients including GNC and TriMark. Converted designed portal pages to Adobe Experience Manager (AEM) for McDonald's internal portal Senior Development Team. Led a 9-person cross-functional team (designers, front-end developers, software engineers, and QA), owning requirements gathering, scope-of-work documentation, and project plans for new client engagements. Reviewed designs, unblocked the team, conducted interviews, and performed quarterly performance evaluations.

WordPress & Joomla Developer at Jeddah Soft

January 1, 2011 - December 31, 2011

Independent / Freelance Web Developer

January 1, 2011 - December 31, 2014

Designed and developed websites for Al Meezan Investments, HBL Zarai, PMEX (Pakistan Mercantile Exchange), CDC Pakistan, Sufi Banaspati & Cooking Oil, and RIAABarker Gillette. Long-term development partner for Food Fusion's web operations.

Senior Web Developer

January 1, 2011 - December 31, 2014

PSD-to-HTML and HTML-to-WordPress theme conversions; full website development through to production deployment. Delivered Pakistan's first-ever responsive website for a telecom brand (Jazz/Mobilink, 2013), merging five web properties into one within the tight timelines of its kind.

Senior UI Developer at Websoft Technologies

January 1, 2010 - January 1, 2011

International Coordinator, Quality Copier Business

January 1, 2007 - Present

International Coordinator (Quality Copier Business)

January 1, 2007 - December 31, 2009

Web Hosting & Domains

January 1, 2004 - December 31, 2007

Web hosting and domain services; server setup and management including installation and configuration of control panels (cPanel, Plesk, DirectAdmin, Webmin) on fresh OS installs.

Web Hosting & Domains (Server setup and control panel management)

January 1, 2004 - December 31, 2007

Self-employed providing web hosting and domain services. Managed server setup and administration including installation and configuration of control panels such as cPanel, Plesk, DirectAdmin, and Webmin, including fresh OS installations and ongoing management.

Web Hosting & Domains (Self-employed)

January 1, 2004 - December 31, 2006

Web hosting and domain services; server setup and management including installation and configuration of control panels (cPanel, Plesk, DirectAdmin, Webmin) on fresh OS installations.

Education

Add your educational history here.

Qualifications

Industry Experience

Software & Internet, Media & Entertainment, Consumer Goods, Financial Services, Computers & Electronics, Professional Services, Retail, Telecommunications