Graphic/UI/UX designer and creative strategist with experience across web, brand systems, motion and digital content. Led redesigns and campaign work that improved usability, visual consistency and engagement across multiple health-focused brands. Skilled in translating high-level concepts into polished digital experiences, directing creative direction, and integrating AI tools into design workflows. Hands-on experience includes end-to-end brand, UI/UX and marketing collateral creation, plus technical lab support for print-to-digital production.

Shreya Babel

Graphic/UI/UX designer and creative strategist with experience across web, brand systems, motion and digital content. Led redesigns and campaign work that improved usability, visual consistency and engagement across multiple health-focused brands. Skilled in translating high-level concepts into polished digital experiences, directing creative direction, and integrating AI tools into design workflows. Hands-on experience includes end-to-end brand, UI/UX and marketing collateral creation, plus technical lab support for print-to-digital production.

Available to hire

Graphic/UI/UX designer and creative strategist with experience across web, brand systems, motion and digital content. Led redesigns and campaign work that improved usability, visual consistency and engagement across multiple health-focused brands.

Skilled in translating high-level concepts into polished digital experiences, directing creative direction, and integrating AI tools into design workflows. Hands-on experience includes end-to-end brand, UI/UX and marketing collateral creation, plus technical lab support for print-to-digital production.

See more

Work Experience

Creative Strategist (Freelance) at Match Health Collective; Pulse; Atomic (freelance work)
June 1, 2026 - Present
Redesigned website experiences for multiple healthcare brands, strengthening usability, visual consistency and digital engagement. Led creative direction and social media design across Match Health Collective brands, creating posts, campaign assets and collaboration content. Contributed to a reported 60% increase in engagement. Designed the Convergence Summit conference website in collaboration with UCLA by translating a high-level healthcare event into a polished digital experience.
Creative Strategist (Freelance) at Match Health Collective / Pulse / Atomic (freelance work)
June 1, 2026 - Present
Redesigned web experiences for Match Health Collective, Pulse, and Atomic, strengthening usability, visual consistency, and digital engagement across three health-care focused brands. Led creative direction and social media design, creating posts, campaign assets, and collaboration content for brands, contributing to a 60% increase in engagement. Designed the Convergence Summit conference website in collaboration with UCLA, translating a high-level health-care event into a polished digital experience.
Design & AI Intern at Neuros Hackathon (Hackathon)
May 1, 2026 - Present
Developed branding systems and redesigned UI/UX for the hackathon website, improving brand consistency, usability and digital engagement by an estimated 45%. Supported partner pitch presentations with AIGA, Adobe and Gemini, and integrated AI tools including Claude Code, ChatGPT, Midjourney, Runway and Sora into the creative workflow.
Design Intern at Neuer Hackathon (Design & AI)
May 1, 2026 - Present
Developed branding systems and redesigned the UI/UX for the website, improving brand consistency, usability, and digital engagement by 45%. Supported partner pitch sessions with AIGA, Adobe, and Gemini while integrating AI tools (Claude Code, ChatGPT, Midjourney, Runway, and Sora) into creative workflows. Owned end-to-end design across branding, marketing, UI/UX, and digital content to create cohesive visuals and user experiences across the hackathon’s brand presence.
Design Lab Technician at Parsons School of Design
August 1, 2025 - Present
Supported 100+ students with print production, risograph operations, and bookbinding techniques, providing hands-on technical mentorship across design projects. Guided students through Adobe Creative Suite workflows, prepress processes, lab tools, and production processes to translate digital designs into polished physical outcomes.
Graphic & Marketing Intern at The Western Entertainment Group
May 1, 2025 - August 1, 2025
Created graphics and promotional content for campaigns and events with a reach of 20,000+. Produced posts and scheduled content, engaged audiences, and contributed to market research and brainstorming for new creative strategies, helping drive a 30% increase in engagement.
Campus Lead at Autodesk
April 1, 2025 - Present
Promoted engagement among 75+ ambassadors by encouraging participation and supporting planning and execution of 30+ campus events. Assisted with recruiting and onboarding ambassadors, shared updates, and acted as an liaison between Autodesk and Parsons while proposing student-led collaborations.
Design and Make Ambassador at Autodesk
January 1, 2025 - Present
Collaborated on design projects and knowledge-sharing initiatives to build a community of 50+ creative problem-solvers. Led 25+ workshops and events exploring innovative design solutions with Autodesk tools and reaching 150+ students.
Graphic Design Intern at Beans 2 Coffee
June 1, 2024 - August 1, 2024
Designed packaging for 20 coffee and 4 tea products, contributing to a 15% increase in product visibility and improving brand recognition and retention by 20%. Collaborated with social media and photography teams, leading to a 25% boost in social media engagement.
Freelance Graphic Designer at Insulex Industrial Solutions Pvt. Ltd.
March 1, 2021 - April 1, 2021
Designed a versatile logo and established a professional visual identity that increased brand recall by 20% among clients. Collaborated with the marketing team to integrate the new brand identity into digital and print assets, improving customer engagement.

Education

B.F.A at Parsons School of Design
August 1, 2023 - May 1, 2027
GPA at University of Arts London (Study Abroad Semester)
January 1, 2026 - June 30, 2026
B.F.A. at Parsons School of Design
August 1, 2023 - May 1, 2027
Study Abroad (Semester) at University of Arts London
January 1, 2026 - June 1, 2026
Merit Scholarship at Parsons School of Design
August 1, 2026 - August 1, 2026

Qualifications

Merit Scholarship (Parsons School of Design)
August 1, 2023 - July 21, 2026
Dean’s List (Parsons School of Design)
October 1, 2023 - July 21, 2026
Dean’s List (associated with Parsons School of Design)
January 1, 2023 - January 1, 2023
Merit Scholarship (associated with Parsons School of Design)
August 1, 2026 - August 1, 2026

Industry Experience

Education, Media & Entertainment, Software & Internet, Healthcare, Non-Profit Organization, Professional Services