I am a Creative Director with 9 years of experience in integrated marketing and brand strategy. I have led campaigns for both global and Indian brands across various sectors, leveraging strategic storytelling to drive business growth. I enjoy collaborating with high-performing creative teams and finding innovative ways to engage audiences. My legal education complements my creative leadership with strong commercial acumen.…

SHREYYA SINGHANIA

I am a Creative Director with 9 years of experience in integrated marketing and brand strategy. I have led campaigns for both global and Indian brands across various sectors, leveraging strategic storytelling to drive business growth. I enjoy collaborating with high-performing creative teams and finding innovative ways to engage audiences. My legal education complements my creative leadership with strong commercial acumen.…

Available to hire

I am a Creative Director with 9 years of experience in integrated marketing and brand strategy. I have led campaigns for both global and Indian brands across various sectors, leveraging strategic storytelling to drive business growth. I enjoy collaborating with high-performing creative teams and finding innovative ways to engage audiences. My legal education complements my creative leadership with strong commercial acumen.

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Language

English
Fluent
Hindi
Fluent

Work Experience

Independent Creative Director & Communications Strategist at Various Networks & Agencies
January 1, 2024 - Present
Partnering with leading agencies to lead integrated marketing campaigns across FMCG, institutional, and global brands. Managed strategies and executions that reached millions, including successful campaigns for Eureka Forbes and Colgate.
Associate Creative Director at Togglehead Pvt. Ltd.
March 1, 2022 - December 1, 2023
Led creative strategy across multiple retainer brands, overseeing campaigns and managing a copywriting team. Achieved growth in campaign performance metrics across the portfolio.
Group Head - Copy at Flying Cursor Interactive
June 1, 2018 - March 1, 2022
Directed creative strategies and managed retainer brands, contributing to significant KPI growth and successful business pitches. Mentored a creative team and drove content strategies for major projects.
Digital Marketing Executive at Oktobuzz Pvt. Ltd.
July 1, 2017 - June 1, 2018
Managed digital marketing initiatives for celebrated authors and executed launch campaigns to enhance audience engagement.
Digital Marketing Intern at Experience Commerce (Royal Challengers Bangalore)
February 1, 2017 - June 1, 2017
Produced blog articles and executed fan engagement campaigns during IPL 2017.
Digital Marketing Intern at IGNOU (Open Learning)
February 1, 2017 - June 1, 2017
Produced blog articles and conducted fan engagement campaigns, contributing to the digital strategy during IPL 2017.

Education

Master of Arts in Psychology at IGNOU (Open Learning)
June 1, 0025 - July 1, 2027
Currently pursuing a Master of Arts in Psychology (MAPC) through IGNOU, expected 2027. I took this on to build a research-driven understanding of behavior — how people and teams actually respond under pressure, make decisions, and engage with brands — which feeds directly into the stakeholder and program management work I do day to day. Longer term, I'm hoping to move toward research scientist work in marketing: studying consumer and organisational behavior against real campaign and program data, rather than relying on theory alone.
Bachelor of Legislative Laws at Jitendra Chauhan College of Law
June 1, 0018 - July 31, 2021
I hold a Bachelor of Legislative Laws (LL.B.) from Jitendra Chauhan College of Law, with a specialization in Intellectual Property Law. It gave me a structured, precedent-based way of thinking that I didn't expect to carry into marketing — but it shows up constantly: reading contracts and campaign agreements closely, understanding IP and licensing considerations around brand and creative work, and generally bringing a more risk-aware lens to client and vendor negotiations than a purely creative background would.
Bachelor of Legislative Laws at Narsee Monjee College of Commerce & Economics
June 1, 0010 - July 31, 2015
I completed my Bachelor of Commerce (B.Com.) from Narsee Monjee College of Commerce & Economics, Mumbai, with a major in Advertising and Marketing. It gave me an early, formal grounding in consumer behavior, market strategy, and commercial thinking — the foundation I built on through 9 years of hands-on brand and campaign work, and what first pointed me toward marketing as a career rather than something I fell into.

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Professional Services, Financial Services, Non-Profit Organization, Travel & Hospitality
    FII Institute Global Events Program — Independent, multi-agency (2024–present)

    The work: shaping strategic messaging and live communications content for global summit audiences — writing that had to hold up in real time, across three countries, for an institutional audience with zero room for tone missteps.
    Handled alongside full ownership of on-ground logistics, vendor coordination, and stakeholder alignment across Riyadh, Tokyo, and Tirana — a year-long live program, sustained without a single missed beat.

    Disney Imagine That — Flying Cursor Interactive (Disney India's flagship digital retainer)

    Disney Imagine That — Flying Cursor Interactive (Disney India’s flagship digital retainer)
    The idea: a participatory, UGC-driven campaign built around Disney’s biggest show launch of the decade. Instead of conventional promotion, we gave people a single branded shape — inspired by the ink-blot psychological test — and asked them to screenshot and reimagine it into anything: rockets, clowns, whatever they saw in it. Turned the audience into co-creators instead of viewers.
    Won ProMax Gold 2022. Delivered alongside managing an 18-brand concurrent retainer portfolio, driving 90% KPI growth — the creative work never came at the cost of the delivery.

    Everest Spices — Togglehead Pvt. Ltd. (11-brand retainer portfolio)

    The idea: an indirect-marketing play instead of the obvious route. Rather than silhouette teasers hinting at Bachchan and Shah Rukh Khan, we planted manufactured “breaking news” buzz on Bollywood’s biggest social pages — a fake seventeen-years-later TV comeback, complete with a fictitious director. Once the buzz peaked, we dropped five separate ad films, one per spice in the brand’s lineup.
    Won Impact Digital Gold & Silver 2024. Ran this while owning 10 other