Everest Spices — Togglehead Pvt. Ltd. (11-brand retainer portfolio)

The idea: an indirect-marketing play instead of the obvious route. Rather than silhouette teasers hinting at Bachchan and Shah Rukh Khan, we planted manufactured “breaking news” buzz on Bollywood’s biggest social pages — a fake seventeen-years-later TV comeback, complete with a fictitious director. Once the buzz peaked, we dropped five separate ad films, one per spice in the brand’s lineup.
Won Impact Digital Gold & Silver 2024. Ran this while owning 10 other