Disney Imagine That — Flying Cursor Interactive (Disney India's flagship digital retainer)

Disney Imagine That — Flying Cursor Interactive (Disney India’s flagship digital retainer)
The idea: a participatory, UGC-driven campaign built around Disney’s biggest show launch of the decade. Instead of conventional promotion, we gave people a single branded shape — inspired by the ink-blot psychological test — and asked them to screenshot and reimagine it into anything: rockets, clowns, whatever they saw in it. Turned the audience into co-creators instead of viewers.
Won ProMax Gold 2022. Delivered alongside managing an 18-brand concurrent retainer portfolio, driving 90% KPI growth — the creative work never came at the cost of the delivery.