2-paragraph first-person bio, friendly tone

Shubha Naidu

2-paragraph first-person bio, friendly tone

Available to hire

2-paragraph first-person bio, friendly tone

Language

English
Fluent

Work Experience

Retail Sales Executive at Travel Tours Pvt Ltd
December 31, 2008 - December 31, 2008
Managed retail sales operations, customer interactions and product merchandising for international travel packages; supported sales targets and helped coordinate showroom activities and client communications.
MICE Operations Sr Executive at Thomas Cook India Ltd
December 31, 2009 - December 31, 2009
Coordinated corporate events and meetings logistics, liaising with vendors, arranging travel and accommodation, and ensuring smooth execution of group itineraries.
MICE Operations Manager at SOTC (Kuoni Travel India Pvt Ltd)
December 31, 2012 - December 31, 2012
Led end-to-end MICE operations for international destinations, negotiated with global vendors, and planned operational requirements for corporate group moves; managed large delegate logistics and post-event follow-up.
Content and Social Media Consultant at 3 X E Digital, Dublin
July 31, 2019 - July 31, 2019
Plans, creates and curates content for websites, blogs, and social media; manages paid social campaigns; optimizes social profiles and tracks performance metrics across channels; coordinates posts with tools.
Paid Social Executive at Prospect Dublin
February 29, 2020 - February 29, 2020
Developed media plans to achieve marketing objectives; supported brand and organization clients; managed paid social campaigns and reporting for KPI tracking.
Paid Social Specialist & Ads Trainer at Freelance
March 1, 2020 - November 3, 2025
Delivering paid social advertising strategies and training for small businesses; creating ad accounts, designing training programs, and coaching on audience targeting, creative optimization and analytics.
Paid Social Specialist at Core Optimisation Ireland
October 1, 2023 - October 1, 2023
Partnered with tourism businesses under the Digital That Delivers programme; delivered integrated social, email and content strategies; led KPI reporting and stakeholder communications.
Digital Strategist at Core Optimisation Ireland
March 20, 2024 - March 20, 2024
Developed and executed integrated digital strategies across social, search and content channels; coordinated cross-functional teams to boost visibility, engagement and campaign ROI.
Digital Strategist for Digital That Delivers Programme at Core Optimisation Ireland
March 20, 2024 - March 20, 2024
Led digital strategy alignment with commercial goals for the Digital That Delivers programme; delivered GPO Museum content audit and strategy; created content calendars and post-campaign reporting; optimized resources for impact.
Paid Social Specialist & Ads Trainer at Core Optimisation
March 1, 2020 - November 19, 2025
Creating and managing paid social campaigns; training clients; consulting on social ad strategy; delivering campaigns for clients across Fashion, Beauty, Health, Insurance, Lifestyle and Travel sectors.
Digital Strategist at Core Optimisation Ireland
March 1, 2024 - March 1, 2024
Digital strategist for the Digital That Delivers programme; aligned digital strategies with commercial goals; led KPI/ROI tracking, stakeholder presentations, cross-functional collaboration and content calendar development.
Digital Strategist for Digital That Delivers Programme at Core Optimisation Ireland
March 1, 2024 - March 1, 2024
Digital strategist for the Digital That Delivers Programme (Fáilte Ireland); delivered integrated marketing strategies across social, email and content channels; conducted industry research; ROI and KPI reporting.
Content and Social Media Consultant at 3 X E Digital
July 1, 2019 - July 1, 2019
Plan and curate content for websites, blogs and social media; manage paid social media campaigns; optimize social profiles; create and schedule posts; report on performance.
Social Executive at Prospect Dublin
February 1, 2020 - February 1, 2020
Developed media plans to meet marketing objectives; worked with brands and organizations such as Debenhams, RTE, Dublin City Council, Stena Line, Avancard, La Ya Health Care, Diageo, Apple Green and Mercedes-Benz.
MICE Operations Assistant Manager at Thomas Cook India Ltd
December 31, 2011 - December 31, 2011
Handled MICE operations; supported management; ensured smooth execution of corporate group travel.
Retail Sales Executive at Make My Trip
December 31, 2008 - December 31, 2008
Managed corporate group travel and events; coordinated logistics for conventions, conferences and incentive trips; ensured high-quality client interactions.

Education

Masters in Tourism Administration at Christ University, Bengaluru
January 1, 2005 - January 1, 2007
Masters in Tourism Administration at Christ University, Bengaluru
January 1, 2005 - January 1, 2007
Bachelor of Commerce at Pt. RSS University, Raipur
January 1, 2002 - January 1, 2005

Qualifications

Certified Digital Marketing Professional
January 1, 2018 - November 3, 2025
Certified Digital Marketing Professional
January 1, 2018 - November 19, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Retail, Professional Services, Other, Education