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Senior Creative specializing in shaping brand identities and leading campaigns from initial brainstorm to final launch. I balance bold creative vision with business goals, translating complex objectives into high-converting design solutions. I enjoy collaborating with cross-functional teams, shaping creative strategy, and building consistent, audience-connected experiences across digital and offline channels. I’ve guided visual direction for major brands including MariBank and Procter & Gamble, and I lead with strong stakeholder management and brand guideline discipline.…Senior Creative specializing in shaping brand identities and leading campaigns from initial brainstorm to final launch. I balance bold creative vision with business goals, translating complex objectives into high-converting design solutions. I enjoy collaborating with cross-functional teams, shaping creative strategy, and building consistent, audience-connected experiences across digital and offline channels. I’ve guided visual direction for major brands including MariBank and Procter & Gamble, and I lead with strong stakeholder management and brand guideline discipline.

Sharmaine Sow Yong Ying

Creative Director, Art Director, Designer, +1

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Senior Creative specializing in shaping brand identities and leading campaigns from initial brainstorm to final launch. I balance bold creative vision with business goals, translating complex objectives into high-converting design solutions. I enjoy collaborating with cross-functional teams, shaping creative strategy, and building consistent, audience-connected experiences across digital and offline channels. I’ve guided visual direction for major brands including MariBank and Procter & Gamble, and I lead with strong stakeholder management and brand guideline discipline.…Senior Creative specializing in shaping brand identities and leading campaigns from initial brainstorm to final launch. I balance bold creative vision with business goals, translating complex objectives into high-converting design solutions. I enjoy collaborating with cross-functional teams, shaping creative strategy, and building consistent, audience-connected experiences across digital and offline channels. I’ve guided visual direction for major brands including MariBank and Procter & Gamble, and I lead with strong stakeholder management and brand guideline discipline.

Available to hire

Senior Creative specializing in shaping brand identities and leading campaigns from initial brainstorm to final launch. I balance bold creative vision with business goals, translating complex objectives into high-converting design solutions.

I enjoy collaborating with cross-functional teams, shaping creative strategy, and building consistent, audience-connected experiences across digital and offline channels. I’ve guided visual direction for major brands including MariBank and Procter & Gamble, and I lead with strong stakeholder management and brand guideline discipline.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Senior Creative Designer at MariBank

January 1, 2025 - Present

Spearheaded creative direction and visual strategy for four core financial products—Mari Savings Account, Mari Credit Card, Mari Business Account, and Mari Invest—ensuring a cohesive brand experience. Partnered with product, marketing, and development teams to translate business objectives into high-converting design solutions. Established and enforced rigorous brand identity guidelines across all digital and offline channels to elevate professional brand consistency. Acted as the primary creative liaison between internal stakeholders and executive leadership to align visual communication with the bank’s long-term growth goals.

Regional Art Director at Ninja Van

January 1, 2022 - January 1, 2024

Directed regional art strategy and created marketing materials that consistently reinforced Ninja Van’s brand identity, core attributes, and unique selling propositions. Collaborated with cross-functional teams to streamline production workflows and increase output efficiency for regional campaigns. Innovated new design concepts across diverse regional platforms, localizing collateral while maintaining a unified global brand presence. Provided art direction for major campaigns, contributing high-level creative concepts that supported brand visibility and user acquisition.

Creative Designer at Shopee

January 1, 2021 - January 1, 2022

Led design and implementation of layouts for high-traffic homepage features, landing pages, and multi-channel digital marketing campaigns. Developed visually compelling email campaign assets and site banners tailored to target audiences, supporting promotions for diverse brand services. Optimized visual assets for local e-commerce stores while maintaining strong design quality and consumer engagement in competitive digital environments.

Digital Designer at Procter & Gamble

January 1, 2019 - January 1, 2021

Spearheaded in-house creative work for key brands, specifically Olay and Safeguard, across ASEAN and Australia markets. Partnered with brand managers and cross-functional stakeholders to create end-to-end promotional materials across major e-commerce platforms. Drove consistent brand presence by managing digital asset development aligned with regional marketing strategies and local consumer insights.

Events Designer at BlackMRKT Pte Ltd

January 1, 2017 - January 1, 2018

Conceptualized functional spaces and created realistic, high-fidelity renderings to effectively visualize design concepts for clients. Collaborated extensively with carpentry and print vendors to manage execution of design solutions, ensuring quality control throughout implementation.