Hey, I’m Sia - a marketing strategist with a First-Class degree in International Tourism Management, 3+ years of cross-industry marketing experience, and an Associate Member with the Chartered Institute of Marketing — which means my expertise is backed by verified projects, real client testimonials, and industry-level standards.
My career blends 3 worlds that shape how I work today:
Marketing, Hospitality, and Events.
I found my way into marketing through a simple obsession: understanding why certain businesses grow and others fall flat. Across my projects, I learned how to analyse audience behaviour through data, not assumptions. Working with B2B, B2C, CIC and creative sectors taught me how to read the real signals behind performance: what content people engage with, what information they look for before they take action and which factors influence their final decision. This is where I built my foundation in identifying patterns, interpreting analytics and turning that insight into logical strategy before anything creative even begins.
I start with logic — the business model, the market, the buyer journey, the offer — and only then layer platforms, content, and experiments. I don’t waste anyone’s time with recycled trends, empty promises, or social media guru advice.
My goal is to build genuine marketing foundations that a business can use forever — with or without me. I’m working towards becoming a Chartered Marketer and ultimately scaling into a full marketing agency, because I’m here long-term and committed to mastery. Instead of trying to sell with every interaction, I focus on supporting business owners, educating them, and helping them understand their marketing so deeply that the system finally makes sense.
Depending on your current situation, I can help you with:
- Social Media Marketing strategy
- DM automation funnels (ManyChat/ChatPlace)
- Strategy execution from organic content to paid ads
- Event Management for marketing purposes
If you feel that social media should finally make sense and you want a partner who thinks strategically, communicates clearly and genuinely cares about your business — reach out. I’m always happy to look at where you are now, what’s blocking your growth and what practical steps would actually move you forward.
Let’s make your marketing easier, clearer and built to last.
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