Hey, I'm Sia - a marketing strategist with a First-Class degree in International Tourism Management, 3+ years of cross-industry marketing experience, and an Associate Member with the Chartered Institute of Marketing — which means my expertise is backed by verified projects, real client testimonials, and industry-level standards. My career blends 3 worlds that shape how I work today: Marketing, Hospitality, and Events. I found my way into marketing through a simple obsession: understanding why certain businesses grow and others fall flat. Across my projects, I learned how to analyse audience behaviour through data, not assumptions. Working with B2B, B2C, CIC and creative sectors taught me how to read the real signals behind performance: what content people engage with, what information they look for before they take action and which factors influence their final decision. This is where I built my foundation in identifying patterns, interpreting analytics and turning that insight into logical strategy before anything creative even begins. I start with logic — the business model, the market, the buyer journey, the offer — and only then layer platforms, content, and experiments. I don’t waste anyone’s time with recycled trends, empty promises, or social media guru advice. My goal is to build genuine marketing foundations that a business can use forever — with or without me. I’m working towards becoming a Chartered Marketer and ultimately scaling into a full marketing agency, because I’m here long-term and committed to mastery. Instead of trying to sell with every interaction, I focus on supporting business owners, educating them, and helping them understand their marketing so deeply that the system finally makes sense. Depending on your current situation, I can help you with: - Social Media Marketing strategy - DM automation funnels (ManyChat/ChatPlace) - Strategy execution from organic content to paid ads - Event Management for marketing purposes If you feel that social media should finally make sense and you want a partner who thinks strategically, communicates clearly and genuinely cares about your business — reach out. I’m always happy to look at where you are now, what’s blocking your growth and what practical steps would actually move you forward. Let’s make your marketing easier, clearer and built to last.

Patrisia Cibisov

Hey, I'm Sia - a marketing strategist with a First-Class degree in International Tourism Management, 3+ years of cross-industry marketing experience, and an Associate Member with the Chartered Institute of Marketing — which means my expertise is backed by verified projects, real client testimonials, and industry-level standards. My career blends 3 worlds that shape how I work today: Marketing, Hospitality, and Events. I found my way into marketing through a simple obsession: understanding why certain businesses grow and others fall flat. Across my projects, I learned how to analyse audience behaviour through data, not assumptions. Working with B2B, B2C, CIC and creative sectors taught me how to read the real signals behind performance: what content people engage with, what information they look for before they take action and which factors influence their final decision. This is where I built my foundation in identifying patterns, interpreting analytics and turning that insight into logical strategy before anything creative even begins. I start with logic — the business model, the market, the buyer journey, the offer — and only then layer platforms, content, and experiments. I don’t waste anyone’s time with recycled trends, empty promises, or social media guru advice. My goal is to build genuine marketing foundations that a business can use forever — with or without me. I’m working towards becoming a Chartered Marketer and ultimately scaling into a full marketing agency, because I’m here long-term and committed to mastery. Instead of trying to sell with every interaction, I focus on supporting business owners, educating them, and helping them understand their marketing so deeply that the system finally makes sense. Depending on your current situation, I can help you with: - Social Media Marketing strategy - DM automation funnels (ManyChat/ChatPlace) - Strategy execution from organic content to paid ads - Event Management for marketing purposes If you feel that social media should finally make sense and you want a partner who thinks strategically, communicates clearly and genuinely cares about your business — reach out. I’m always happy to look at where you are now, what’s blocking your growth and what practical steps would actually move you forward. Let’s make your marketing easier, clearer and built to last.

Available to hire

Hey, I’m Sia - a marketing strategist with a First-Class degree in International Tourism Management, 3+ years of cross-industry marketing experience, and an Associate Member with the Chartered Institute of Marketing — which means my expertise is backed by verified projects, real client testimonials, and industry-level standards.
My career blends 3 worlds that shape how I work today:
Marketing, Hospitality, and Events.

I found my way into marketing through a simple obsession: understanding why certain businesses grow and others fall flat. Across my projects, I learned how to analyse audience behaviour through data, not assumptions. Working with B2B, B2C, CIC and creative sectors taught me how to read the real signals behind performance: what content people engage with, what information they look for before they take action and which factors influence their final decision. This is where I built my foundation in identifying patterns, interpreting analytics and turning that insight into logical strategy before anything creative even begins.

I start with logic — the business model, the market, the buyer journey, the offer — and only then layer platforms, content, and experiments. I don’t waste anyone’s time with recycled trends, empty promises, or social media guru advice.

My goal is to build genuine marketing foundations that a business can use forever — with or without me. I’m working towards becoming a Chartered Marketer and ultimately scaling into a full marketing agency, because I’m here long-term and committed to mastery. Instead of trying to sell with every interaction, I focus on supporting business owners, educating them, and helping them understand their marketing so deeply that the system finally makes sense.

Depending on your current situation, I can help you with:

  • Social Media Marketing strategy
  • DM automation funnels (ManyChat/ChatPlace)
  • Strategy execution from organic content to paid ads
  • Event Management for marketing purposes

If you feel that social media should finally make sense and you want a partner who thinks strategically, communicates clearly and genuinely cares about your business — reach out. I’m always happy to look at where you are now, what’s blocking your growth and what practical steps would actually move you forward.

Let’s make your marketing easier, clearer and built to last.

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Language

English
Fluent
French
Intermediate
Russian
Fluent
Romanian, Moldavian, Moldovan
Fluent

Work Experience

Ground Floor Team Member at Premier Inn Sutton Harbour
August 1, 2025 - Present
Delivered multi-department front-of-house operations across Reception, Breakfast and Dinner service in a high-volume city-centre hotel; currently progressing Level 3 Hospitality Supervisor Apprenticeship to strengthen leadership and operational management skills.
Conference & Events Coordinator at Crowne Plaza Plymouth
April 1, 2024 - February 1, 2025
Led conference and events coordination; earned Employee of the Month four times; contracted and executed over 100 conferences, banquets, weddings and high-profile events for 350–400 attendees; supported multi-site client events.
Marketing & Communications Officer at Barbican Theatre
September 1, 2022 - September 1, 2023
Sole marketing strategist lead for 10+ monthly projects; boosted digital visibility by 110%; developed and executed new strategies across 4+ channels with 50+ videos and 2,000+ design assets to raise brand awareness; collaborated on initiatives promoting inclusion and diversity.
Event And Marketing Assistant at Digital Plymouth
July 1, 2022 - September 1, 2022
Supported event and marketing activities; attracted 120+ attendees by managing ticketing and shaping event communications; delivered personalised solutions for different audiences and built customer engagement.
Event Administrator at University of Plymouth
November 1, 2020 - March 1, 2022
Supported the organisation and execution of Turro International Women's Day Event for 50+ guests by managing logistics, risk plans and photography/videography during the event.
Internship – Social Media Marketing Strategist at Various (CIC/B2B/B2C ventures)
April 1, 2021 - May 1, 2021
Delivered 50+ marketing assets & reports across 5 ventures; developed targeted strategies and customized recommendations based on customer research and business objectives.

Education

BSc (Hons) International Tourism Management (1st) at The University Of Plymouth
September 1, 2018 - December 1, 2022
Photography Qualification at Fotomax APM
January 1, 2016 - January 1, 2016

Qualifications

Associate Member, Chartered Institute of Marketing
November 1, 2025 - November 1, 2026
MHFA England – Mental Health First Aid
February 1, 2023 - April 10, 2026
Photography Qualification
January 1, 2016 - January 1, 2016

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services, Software & Internet