With over 10 years of experience, I specialize in driving brand success through strategic online presence and engagement. My expertise includes social media strategy development, organic community growth, brand voice creation, and community management. I am passionate about crafting innovative strategies that foster engagement, build authentic connections, and deliver measurable results.…

Silvia Rojas

PRO

With over 10 years of experience, I specialize in driving brand success through strategic online presence and engagement. My expertise includes social media strategy development, organic community growth, brand voice creation, and community management. I am passionate about crafting innovative strategies that foster engagement, build authentic connections, and deliver measurable results.…

Available to hire

With over 10 years of experience, I specialize in driving brand success through strategic online presence and engagement. My expertise includes social media strategy development, organic community growth, brand voice creation, and community management.

I am passionate about crafting innovative strategies that foster engagement, build authentic connections, and deliver measurable results.

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Language

Spanish; Castilian
Fluent
English
Fluent
Italian
Beginner

Work Experience

Social Media Manager at ICUC Social
January 1, 2020 - October 1, 2025
During my time at ICUC, I was responsible for social media monitoring, listening, and community engagement, ensuring that brand conversations were actively managed and nurtured. I played a key role in brand reputation and crisis management, addressing potential risks and maintaining a positive public image. My work also included supporting influencer marketing and collaborations to strengthen brand visibility and reach. Additionally, I handled reporting and analytics to track performance, identify trends, and support data-driven decision-making.
Social Media Manager at EMF Media
June 1, 2021 - January 14, 2022
Specialized in social media strategy development and content calendar management, ensuring every piece of content aligned with brand goals and audience interests. My work focused on organic community growth and community management, fostering genuine engagement and connection. I also handled social listening, brand reputation, and crisis management to maintain a positive brand image across platforms. Additionally, I provided analytics and performance reporting to guide strategic decisions, and also graphic design and video production to create visually compelling content. My experience also included influencer partnerships and campaign management, helping brands collaborate effectively with creators to expand their reach and impact.
Social Media Manager at SuperStudio
October 9, 2017 - August 31, 2018
Specialized in strategic social media planning, organic growth and paid campaign development to help brands reach their goals effectively. My work included social media engagement and community management, along with content calendar management and organic community growth to build lasting connections with audiences. I also managed influencer marketing and relationship building, ensuring authentic collaborations that strengthened brand visibility. In addition, I handled analytics and performance reporting to optimize strategies, graphic design, video production and editing, as well as copywriting and blog writing to create consistent, engaging, and on-brand content across all channels.
Social Media Manager at NexStep Media
January 15, 2014 - March 27, 2015
Focused on strategic social media management, overseeing content calendar development and execution to ensure a consistent and impactful online presence. My work included audience interaction and community engagement, fostering authentic relationships and driving organic community growth. I also worked on graphic design, video production, and editing, creating visually appealing content that aligns with each brand’s identity. In addition, I provided performance and analytics reporting to measure results and guide ongoing strategy improvements.
Partner Program Support Representative. Account Manager for Google at Webhelp Spain
September 3, 2018 - June 1, 2020
Led partner recruitment and onboarding, ensuring new Google partners were fully prepared to launch and grow their offerings seamlessly. My role involved providing comprehensive partner support, assisting with product additions, feature updates, service information maintenance, and access to key tools to help partners meet their contractual goals successfully. I collaborated cross-functionally with internal teams to align on partner expectations and deliver optimal solutions, while also coordinating with operational teams to enhance efficiency and service quality. With a strong customer experience focus, I proactively addressed partner needs and resolved issues promptly. Additionally, I provided global partner support across North America, Latin America, Europe, the Middle East, Africa, and Asia-Pacific, ensuring consistent, high-quality service worldwide.
Editor in Chief at 4ward Crew
July 6, 2015 - November 30, 2017
Managed editorial strategy and content calendar planning, ensuring all content aligned with brand goals and audience interests. My work included SEO and SEM optimization to maximize visibility and performance, as well as copywriting, content creation, and curation across multiple channels. I also led the writing team, overseeing recruitment, talent development, and day-to-day management to foster collaboration, growth, and consistent quality across all projects.

Education

at Monteavila University
January 1, 2012 - January 1, 2016
at Monte a vila University
January 1, 2012 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Consumer Goods, Gaming, Healthcare, Other
    paper Analytics and Data Driven Optimization

    Client: ICUC Social, EMF Media, SuperStudio, NexStep Media

    Description: Tracked performance across platforms, created reports, and used engagement, reach, and conversion data to refine content strategies and improve results over time.

    Tools: Sprout, native analytics, SEMrush, Moz, Google Analytics, Hootsuite

    paper Reputation and Crisis Management

    Client: ICUC Social, EMF Media, SuperStudio

    Description: Handled social listening, negative feedback, and crisis situations for high visibility brands. Developed response strategies and protected brand reputation while maintaining trust and professionalism.

    Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Reddit

    paper Content Strategy and Brand Voice Development

    Client: SuperStudio, EMF Media, NexStep Media

    Description: Created content strategies, content calendars, and brand voice guidelines for lifestyle and digital brands. Produced written and visual content, including social posts, blog articles, and multimedia assets.

    Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok, Blog, Canva, Figma

    paper Influencer and Partnership Campaigns

    Client: ICUC Social, EMF Media, SuperStudio, NexStep Media

    Description: Managed influencer partnerships and campaigns, including creator outreach, coordination, content approval, and performance tracking. Ensured brand voice and campaign goals were maintained across multiple platforms.

    Platforms: Instagram, Facebook, Youtube, TikTok

    paper B2B and Professional Audience Engagement

    Client: ICUC Social, EMF Media, SuperStudio, NexSteo Media
    Type: Business focused brands and services

    Description: Developed and executed social media strategies for brands targeting professional and business audiences. Built content calendars, managed communities, monitored brand sentiment, and produced analytics reports to support marketing and sales teams.

    Platforms: Instagram, Facebook, X, LinkedIn, Youtube, TikTok

    paper Multi Brand Social Media Management (Agency Portfolio)

    Client: ICUC Social, EMF Media, NexStep Media
    Type: Global agency clients across tech, lifestyle, hospitality, and consumer brands

    Description: Led social media strategy, community management, social listening, and performance reporting for multiple international brands. Managed high volume channels, handled brand reputation and crisis situations, and delivered insights to improve engagement and customer experience.

    Platforms: Instagram, Facebook, X, LinkedIn, Youtube, Reddit, TikTok