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I'm a results-driven digital marketing expert specializing in paid media and data-driven growth. I develop and optimize cross-channel campaigns across Google Ads, Bing, Meta, TikTok, Amazon, and more, building dashboards and automation to drive ROI. With a Master's in Marketing Strategy and experience across mid-to-large scale e-commerce and service brands, I partner with teams to turn analytics into actionable strategies, improve conversions, and scale revenue.…I'm a results-driven digital marketing expert specializing in paid media and data-driven growth. I develop and optimize cross-channel campaigns across Google Ads, Bing, Meta, TikTok, Amazon, and more, building dashboards and automation to drive ROI. With a Master's in Marketing Strategy and experience across mid-to-large scale e-commerce and service brands, I partner with teams to turn analytics into actionable strategies, improve conversions, and scale revenue.

Simcha (Simi) Brown

Media Coordinator, Social Media Freelancer, Digital Marketer, +7

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I'm a results-driven digital marketing expert specializing in paid media and data-driven growth. I develop and optimize cross-channel campaigns across Google Ads, Bing, Meta, TikTok, Amazon, and more, building dashboards and automation to drive ROI. With a Master's in Marketing Strategy and experience across mid-to-large scale e-commerce and service brands, I partner with teams to turn analytics into actionable strategies, improve conversions, and scale revenue.…I'm a results-driven digital marketing expert specializing in paid media and data-driven growth. I develop and optimize cross-channel campaigns across Google Ads, Bing, Meta, TikTok, Amazon, and more, building dashboards and automation to drive ROI. With a Master's in Marketing Strategy and experience across mid-to-large scale e-commerce and service brands, I partner with teams to turn analytics into actionable strategies, improve conversions, and scale revenue.

Available to hire

I’m a results-driven digital marketing expert specializing in paid media and data-driven growth. I develop and optimize cross-channel campaigns across Google Ads, Bing, Meta, TikTok, Amazon, and more, building dashboards and automation to drive ROI.

With a Master’s in Marketing Strategy and experience across mid-to-large scale e-commerce and service brands, I partner with teams to turn analytics into actionable strategies, improve conversions, and scale revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

YouTube

Expert

YouTube API

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

SEM/Paid Social/Amazon Ads Specialist at B&H Photo Video

January 1, 2016 - Present

Developed PPC campaigns (Search, Shopping, DSA, Display, DPA, Remarketing) and data feed management with over $25 million in monthly spend across multiple platforms (Google Ads, Bing Ads, Yahoo Gemini, Facebook) through API creation and automated ad development and campaign structure. Tracked ROI of PPC campaigns. Focused on Google Ads, Meta Ads, Instagram Ads, TikTok Ads, Amazon Ads, Pinterest Ads, Microsoft Ads. Built comprehensive dashboards in Looker and produced informative reports.

SEM Specialist at Storm Tight Windows

January 1, 2011 - January 1, 2016

Created Google Ads campaigns that reduced CPL from $256 per lead to $60. Optimized landing pages for stronger conversion rates. Scaled the number of leads to 1,000 per month. Scaled budgets from $5K per month to over $150K per month across the different locations. Generated very profitable business that helped scale and lead to an eventual acquisition.

Head of Marketing at Dynamic Data Concepts

January 1, 2008 - January 1, 2012

Achieved over 30% increase in annual multi-million sales revenue growth through team training and management, CRM management, automated lead generation campaign strategy and implementation including SEO and PPC. Planned and oversaw advertising and promotion activities including print media, digital media, electronic media, and related marketing events. Developed and recommended product positioning and pricing strategy to maximize return. Evaluated market research and adjusted sales and marketing strategy to meet changing market and competitive conditions. Monitored competitors products, sales and business activities.

SEM Manager at Storm Tight Windows

January 1, 2011 - December 31, 2016

Created Google Ads campaigns that reduced CPL from $256 per lead to $60; optimized landing pages for higher conversion rates; scaled leads to 1,000 per month; expanded budgets from 5K to over 150K per month across multiple locations; built a profitable growth engine contributing to a company acquisition.

Education

Bachelor's of B.T.L at Tifferet University - Jerusalem, Israel

January 1, 2001 - July 31, 2004

Master's of Marketing Strategy at Bellevue University

January 1, 2016 - July 31, 2017

Master's Degree in Marketing Strategy at Bellevue University, Omaha, NE

January 1, 2016 - January 1, 2017

Bachelor’s B.T.L. at Tiferet Jerusalem

January 1, 2001 - January 1, 2004

Master's Degree in Marketing Strategy at Bellevue University

January 1, 2016 - December 31, 2017

Bachelor’s B.T.L. at Tiferet Jerusalem

January 1, 2001 - January 1, 2004