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Hi, I'm Simona, a marketing professional based in Iași, Romania, with a passion for strategy, creativity and results. With over 6 years of experience in marketing strategy, PPC, ads creation, social media, website administration and SEO, I translate customer needs into compelling campaigns that drive measurable growth. I'm a collaborative team player who values clear communication and staying up-to-date with the latest industry trends to deliver results.…Hi, I'm Simona, a marketing professional based in Iași, Romania, with a passion for strategy, creativity and results. With over 6 years of experience in marketing strategy, PPC, ads creation, social media, website administration and SEO, I translate customer needs into compelling campaigns that drive measurable growth. I'm a collaborative team player who values clear communication and staying up-to-date with the latest industry trends to deliver results.

Simona Bâzu

Marketing Strategist, Growth Marketer, Content Creator, +5

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Hi, I'm Simona, a marketing professional based in Iași, Romania, with a passion for strategy, creativity and results. With over 6 years of experience in marketing strategy, PPC, ads creation, social media, website administration and SEO, I translate customer needs into compelling campaigns that drive measurable growth. I'm a collaborative team player who values clear communication and staying up-to-date with the latest industry trends to deliver results.…Hi, I'm Simona, a marketing professional based in Iași, Romania, with a passion for strategy, creativity and results. With over 6 years of experience in marketing strategy, PPC, ads creation, social media, website administration and SEO, I translate customer needs into compelling campaigns that drive measurable growth. I'm a collaborative team player who values clear communication and staying up-to-date with the latest industry trends to deliver results.

Available to hire

Romania

Hi, I’m Simona, a marketing professional based in Iași, Romania, with a passion for strategy, creativity and results.

With over 6 years of experience in marketing strategy, PPC, ads creation, social media, website administration and SEO, I translate customer needs into compelling campaigns that drive measurable growth. I’m a collaborative team player who values clear communication and staying up-to-date with the latest industry trends to deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Digital Marketing Specialist

April 1, 2021 - November 10, 2025

Developed and executed marketing campaigns across the IT courses industry. Responsibilities included marketing strategy, PPC and ads creation, social media management, website administration, and SEO. Planned and implemented multi-channel campaigns, created landing pages, analyzed performance, managed online events, and collaborated to optimize user experience and drive conversions and growth.

Online Marketing Specialist

March 1, 2021 - March 1, 2021

Developed and managed online marketing initiatives for B2B and B2C products, including SEO, keyword research, content creation, landing pages, and PPC campaigns across Google Ads, Facebook Ads, and LinkedIn Ads. Planned and executed campaigns, monitored performance with analytics tools, organized online events and webinars with IT partners, and contributed to email marketing, social media planning, and website optimization to increase traffic and conversions.

Content Writer / SEO Assistant at studentul.info

June 1, 2015 - June 1, 2015

Content writing with basic SEO skills; produced blog posts and web content, published content via WordPress, and contributed to internal newsletters. Used various tools to support SEO and content workflow.

Content Writer & SEO Assistant at studentul.info

May 1, 2017 - May 1, 2017

Basic content writing and SEO skills; supported product launches, conducted keyword research, created on-page SEO content for blog posts and pages, and assisted with social media tasks.

SEO Specialist at Studentul.info

March 1, 2021 - March 1, 2021

Developed on-page SEO for an e-commerce B2B website, including product pages, categories, blog posts and landing pages. Conducted keyword research with Google Keyword Planner and integrated relevant, high-impact keywords to maximize visibility. Created and optimized content for SEO, built landing pages with multiple vendors/partners to maximize leads and conversions, and monitored website traffic with Google Analytics across multiple sites.

Content Writer / SEO Intern at Studentul.info

June 1, 2015 - June 1, 2015

Basic content writing and SEO skills; social media tasks; WordPress-based work; basic photo editing; collaborated with department heads to publish and promote products; contributed to internal newsletter.

Content Writer / SEO Specialist at Studentul.info

May 1, 2017 - May 1, 2017

Content writing and SEO tasks; WordPress management; social media contributions; basic photo editing; published internal newsletter; coordinated with IT/partners to promote products.

Online Marketing Specialist

July 1, 2016 - March 31, 2021

Developed on-page and off-page SEO for e-commerce B2B websites; created content for product pages and blogs; managed social media posts, email marketing campaigns, and landing pages to boost organic traffic and conversions. Planned and executed large promotional campaigns (e.g., Black Friday) and events; monitored website performance with Google Analytics and other tools; organized webinars and workshops with IT partners.