Available to hire
I’m a passionate Media Buyer with over 10 years of experience scaling successful campaigns. My journey in performance marketing has equipped me with skills in data-driven strategies and creative testing. I believe in a hands-on approach, constantly optimizing for better results and driving brand growth through innovative digital strategies. I thrive in dynamic environments where my knowledge contributes to team success and client satisfaction.
Experience Level
Language
Portuguese
Fluent
English
Advanced
Work Experience
Media Buyer at i_mais
January 1, 2023 - PresentManaged paid campaigns exceeding R$ 100K/month, generating predictable lead flow and sales. Built full-funnel acquisition systems using Meta Ads and Google Ads. Implemented creative and audience testing frameworks to reduce CPA and increase ROAS. Contributed to significant sales growth by optimizing segmentation, creatives, and landing pages.
Head of Marketing at V4 Company
January 1, 2022 - January 1, 2023Led marketing squads, growth operations, and full-funnel strategy. Integrated paid media, content, and CRO into a unified performance engine. Provided strategic direction and scaled acquisition for multiple client accounts. Oversaw creative direction, A/B testing, and performance dashboards.
Head of People & Media Integrations at V4 Company
January 1, 2021 - January 1, 2022Trained marketing teams, implemented coaching programs, and structured onboarding. Developed performance evaluations, skill mapping, and talent acquisition processes.
Paid Media Specialist at Medprev Franchise
January 1, 2019 - January 1, 2022Managed Google Ads for 3+ years, focusing on medical service acquisition. Achieved 20% monthly revenue growth, with 60% of revenue generated through Google Ads. Built intent-based campaign structure with continuous CPC and conversion rate optimization.
Growth & Paid Media Lead at Telecom ISP Case
January 1, 2020 - January 1, 2022Scaled ISP customer base from 18K to 30K in under a year using performance-driven campaigns. Led rebranding and multi-company media integration, resulting in 100K+ customers in 2 years. Generated significant revenue through full-funnel acquisition.
Education
Bachelor's Degree at Uninorte
January 11, 2030 - December 29, 2025Bachelor’s Degree at Marketing / Administration
January 11, 2030 - January 28, 2026Qualifications
Certification in Meta Ads
January 11, 2030 - December 29, 2025Certification in Google Ads
January 11, 2030 - December 29, 2025Certification in Growth Marketing
January 11, 2030 - December 29, 2025Meta Ads Certification
January 11, 2030 - January 28, 2026Google Ads Certification
January 11, 2030 - January 28, 2026Growth Marketing Certification
January 11, 2030 - January 28, 2026Industry Experience
Media & Entertainment, Professional Services, Healthcare, Telecommunications, Retail
Experience Level
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