I'm a performance-driven Media Buyer with over a decade of experience in managing high-budget campaigns across various platforms. I've successfully scaled lead generation and e-commerce performance for multiple industries, always aiming for the best ROI in every project I undertake. My expertise lies in developing full-funnel strategies, optimizing creatives, and leveraging data to enhance performance. I'm passionate about staying ahead of trends and continuously learning to adapt in this fast-paced digital landscape.

Simon Franco Olimpio de Queiroz

I'm a performance-driven Media Buyer with over a decade of experience in managing high-budget campaigns across various platforms. I've successfully scaled lead generation and e-commerce performance for multiple industries, always aiming for the best ROI in every project I undertake. My expertise lies in developing full-funnel strategies, optimizing creatives, and leveraging data to enhance performance. I'm passionate about staying ahead of trends and continuously learning to adapt in this fast-paced digital landscape.

Available to hire

I’m a performance-driven Media Buyer with over a decade of experience in managing high-budget campaigns across various platforms. I’ve successfully scaled lead generation and e-commerce performance for multiple industries, always aiming for the best ROI in every project I undertake. My expertise lies in developing full-funnel strategies, optimizing creatives, and leveraging data to enhance performance. I’m passionate about staying ahead of trends and continuously learning to adapt in this fast-paced digital landscape.

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Language

Portuguese
Fluent
English
Advanced

Work Experience

Media Buyer at i_mais
January 1, 2023 - Present
Managed paid campaigns exceeding R$ 100K/month, generating predictable lead flow and sales. Built full-funnel acquisition systems using Meta Ads and Google Ads. Implemented creative and audience testing frameworks to reduce CPA and increase ROAS. Contributed to significant sales growth by optimizing segmentation, creatives, and landing pages.
Head of Marketing at V4 Company
January 1, 2022 - January 1, 2023
Led marketing squads, growth operations, and full-funnel strategy. Integrated paid media, content, and CRO into a unified performance engine. Provided strategic direction and scaled acquisition for multiple client accounts. Oversaw creative direction, A/B testing, and performance dashboards.
Head of People & Media Integrations at V4 Company
January 1, 2021 - January 1, 2022
Trained marketing teams, implemented coaching programs, and structured onboarding. Developed performance evaluations, skill mapping, and talent acquisition processes.
Paid Media Specialist at Medprev Franchise
January 1, 2019 - January 1, 2022
Managed Google Ads for 3+ years, focusing on medical service acquisition. Achieved 20% monthly revenue growth, with 60% of revenue generated through Google Ads. Built intent-based campaign structure with continuous CPC and conversion rate optimization.
Growth & Paid Media Lead at Telecom ISP Case
January 1, 2020 - January 1, 2022
Scaled ISP customer base from 18K to 30K in under a year using performance-driven campaigns. Led rebranding and multi-company media integration, resulting in 100K+ customers in 2 years. Generated significant revenue through full-funnel acquisition.
Paid Media Specialist at Medprev Franchise (Manaus/AM)
January 1, 2019 - January 1, 2022
Managed Google Ads for 3+ years, focusing on medical service acquisition. Achieved 20%+ monthly revenue growth, with 60% of revenue generated through Google Ads. Built intent-based campaign structure with continuous CPC, QS, and conversion rate optimization.

Education

Bachelor's Degree at Uninorte
January 11, 2030 - December 29, 2025
Bachelor’s Degree at Marketing / Administration
January 11, 2030 - January 28, 2026
Bachelor’s Degree at Unknown Institution
January 11, 2030 - February 12, 2026

Qualifications

Certification in Meta Ads
January 11, 2030 - December 29, 2025
Certification in Google Ads
January 11, 2030 - December 29, 2025
Certification in Growth Marketing
January 11, 2030 - December 29, 2025
Meta Ads Certification
January 11, 2030 - January 28, 2026
Google Ads Certification
January 11, 2030 - January 28, 2026
Growth Marketing Certification
January 11, 2030 - January 28, 2026
Meta Ads Certification
January 11, 2030 - February 12, 2026
Google Ads Certification
January 11, 2030 - February 12, 2026
Growth Marketing Certification
January 11, 2030 - February 12, 2026

Industry Experience

Media & Entertainment, Professional Services, Healthcare, Telecommunications, Retail, Education