Available to hire
I am an award-winning Creative Director with 20+ years shaping high-end visual systems, immersive 3D environments, and AI-driven creative workflows. I blend a fine arts background with hands-on command of generative tools, real-time 3D, and modern digital design to craft experiences that resonate across brands and audiences.
I lead multi-disciplinary teams, mentor talent, and drive innovative storytelling—delivering brand systems, experiential environments, and strategic AI-driven solutions that expand opportunities, upsell capabilities, and elevate customer journeys.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
VP of Creative Services at Helena Pahava Beauty - NJ
December 1, 2022 - PresentRefining course identities, overseeing content creation across various platforms, and empowering the creative team to push educational innovation boundaries while maintaining high standards. Achieved a 25% increase in brand recognition through multi-channel campaigns, 30% increase in course enrollment, developed digital marketing strategies increasing website traffic by 50%, collaborated with subject matter experts to improve course quality by 70%, maintained 100% client satisfaction, and reduced project costs by 50% through strategic management.
Chief Artificial Intelligent Officer at Animated Insights - NYC
October 31, 2022 - July 30, 2025Developed AI strategies aligning with business objectives, integrated AI tech into workflows, spearheaded AI-powered products boosting revenue by 40% and customer satisfaction by 25%, increased website traffic by 70%, and created diverse visual media including print, digital, video, and web design.
Creative Director at Preferred Display Inc. NJ
December 31, 2019 - July 30, 2025Led design teams creating retail consumer journeys, managed merchandising units, store fixtures, and retail layouts. Improved team productivity by 25% and reduced project turnaround by 30% by implementing project management tools and agile methodologies.
Creative Director (Freelance Consulting) at Freelance - NYC - NJ - CN
January 31, 2022 - July 30, 2025Oversaw diverse creative projects including retail, event, exhibit, architectural, multimedia design, real-time 3D, AR/VR, video production, and product design. Managed client presentations, project execution, and vendor relations while pushing design boundaries with cutting-edge tech.
Senior Retail / 3D Design Consultant at Johnson& Johnson - NYC
December 31, 2016 - July 30, 2025Led cross-functional teams to craft consumer journeys in retail environments using 3D modeling and animation software. Improved productivity by 25% and implemented quality assurance processes to ensure project accuracy and budget adherence.
Marketing Creative Director at Ismael Leyva Architects - NYC
December 31, 2015 - July 30, 2025Led cross-functional teams to transform ideas into compelling narratives, infused projects with innovation, guided team leadership, technology integration, training, trend analysis, and client collaboration.
Head of Creative Services | AI Solutions Lead at Helena Pahava Beauty
October 1, 2022 - PresentDrive AI-led digital transformation using machine learning, NLP, and generative AI to build smart solutions for online learning, chat systems, and web apps. Spearheaded immersive brand storytelling using generative AI and real-time 3D, increasing engagement by 30%. Adapted creative assets for virtual and 3D environments, enhancing consumer journeys across platforms. Designed and deployed AI-powered chat systems and content workflows using OpenAI and FastAPI. Mentored a cross-functional creative team, fostering a collaborative studio culture. Launched AI-driven marketing campaigns, increasing course enrollment by 25% and reducing costs by 50%.
AI Specialist / Creative Director at Animated Insights LLC
October 1, 2022 - October 15, 2025Directed creative strategy, digital marketing, and brand storytelling, leading multi-platform campaigns and building digital twin applications. Drove revenue growth, audience engagement, and market expansion through data-driven solutions. Created digital twin and real-time 3D applications for interactive branding experiences. Led branding and content across digital, physical, and event platforms, boosting revenue by 40%. Partnered with business stakeholders to align creative innovation with growth strategies.
Creative Director at Preferred Display Inc
October 1, 2020 - October 15, 2025Led retail design teams, overseeing merchandising units, store fixtures, and aisle layouts to enhance the consumer journey. Directed environmental and retail design projects, including fixtures, aisle planning, and spatial storytelling. Streamlined production pipelines using agile methodology, reducing turnaround by 30% and improving team productivity by 25%.
Senior Retail Designer at Johnson & Johnson
October 1, 2020 - October 15, 2025Led retail design and visual merchandising initiatives, collaborating with cross-functional teams to develop store fixtures, OTC merchandising units, floor displays, and cosmetic wall designs. Utilized 3D modeling, animation, and rendering software to create immersive retail environments and experiential store layouts. Ensured design accuracy, consistency, and quality control, optimizing workflow efficiency and project execution within budget and timeline constraints.
Head of Creative Services | AI/Immersive Solutions Lead at Helena Pahava Beauty
October 1, 2022 - PresentDrive AI-led digital transformation using machine learning, NLP, and generative AI to build smart solutions for online learning, chat systems, and web apps. Spearheaded immersive brand storytelling through real-time 3D, AR, and generative AI, boosting consumer engagement. Directed multi-sensory experiential campaigns integrating digital and retail touchpoints. Designed and deployed AI-powered chat systems and content workflows. Mentored creative teams to deliver immersive environments, bridging technology and human-centered design. Launched AI-driven marketing campaigns, increasing course enrollment and reducing costs.
AI Specialist / Creative Director at Animated Insights LLC
October 1, 2022 - October 16, 2025Directed data-driven creative strategy and storytelling for national and international campaigns. Built digital twin and real-time 3D applications for interactive branding experiences. Led branding and content across digital, physical, and event platforms, boosting revenue and engagement.
Creative Director at Preferred Display Inc
October 1, 2020 - October 16, 2025Led retail design teams, overseeing merchandising units, store fixtures, and aisle layouts to enhance the consumer journey. Provided strategic direction, boosting team productivity by 25% and streamlined workflows with agile methodologies, cutting project turnaround time by 30%. Directed environmental and retail design projects, including fixtures, aisle planning, and spatial storytelling.
Senior Retail Designer at Johnson & Johnson
October 1, 2020 - October 16, 2025Led retail design and visual merchandising initiatives, collaborating with cross-functional teams to develop store fixtures, over-the-counter merchandising units, floor displays, and cosmetic wall designs. Utilized 3D modeling, animation, and rendering software to create immersive retail environments and experiential store layouts. Ensured design accuracy, consistency, and quality control, optimizing workflow efficiency and project execution within budget and timeline constraints.
Head of Creative Services | AI/Immersive Solutions Lead at Helena Pahava Beauty
October 1, 2022 - PresentDrive AI-led digital transformation using machine learning, NLP, and generative AI to build smart solutions for online learning, chat systems, and web apps. Spearheaded immersive brand storytelling through real-time 3D, AR, and generative AI, boosting consumer engagement by 30%. Directed multi-sensory experiential campaigns integrating digital and retail touchpoints. Designed and deployed AI-powered chat systems and content workflows using OpenAI and N8N; mentored creative teams to deliver immersive environments and bridged technology with human-centered design. Launched AI-driven marketing campaigns, increasing course enrollment and reducing costs.
AI Specialist / Creative Director at Animated Insights LLC.
October 1, 2022 - October 17, 2025Directed data-driven creative strategy and digital marketing, leading multi-platform campaigns and building digital twin applications. Created digital twin and real-time 3D experiences for interactive branding, boosting revenue and engagement. Led branding across digital, physical, and event platforms; partnered with stakeholders to align creative with growth strategies.
Creative Director at Preferred Display Inc
October 1, 2020 - October 17, 2025Led retail design teams, overseeing merchandising units, store fixtures, and aisle layouts to enhance the consumer journey. Boosted team productivity by 25% and streamlined workflows with agile methodologies, cutting project turnaround by 30%. Directed environmental and retail design projects, including fixtures, aisle planning, and spatial storytelling.
Senior Retail Designer at Johnson & Johnson
October 1, 2020 - October 17, 2025Led retail design and visual merchandising initiatives, collaborating with cross-functional teams to develop store fixtures, over-the-counter merchandising units, floor displays, and cosmetic wall designs. Utilized 3D modeling, animation, and rendering to create immersive retail environments and experiential store layouts; ensured design accuracy, quality control, and timely delivery within budget.
Head of Creative Services | AI Solutions Lead at Helena Pahava Beauty
October 1, 2022 - November 3, 2025Drive AI-led digital transformation using machine learning, NLP, and generative AI to build smart solutions for online learning, chat systems, and web apps. Adapt creative assets for virtual and 3D environments, enhancing consumer journeys across platforms. Design and deploy AI-powered chat systems and content workflows using OpenAI and FastAPI. Mentored and scaled a cross-functional creative team, fostering a collaborative studio culture. Launched AI-driven marketing campaigns, increasing course enrollment and engagement while reducing costs.
AI Specialist / Creative Director at Animated Insights LLC
October 1, 2022 - October 1, 2022Directed creative strategy, digital marketing, and brand storytelling, leading multi-platform campaigns and building digital twin applications. Created digital twin and real-time 3D experiences for interactive branding. Led branding across digital, physical, and event platforms, boosting revenue and engagement. Partnered with stakeholders to align creative innovation with growth strategies.
Creative Director at Preferred Display Inc
October 1, 2020 - October 1, 2020Led retail design teams, overseeing merchandising units, store fixtures, and aisle layouts to enhance the consumer journey. Boosted team productivity by 25% and reduced project turnaround by 30% through agile workflows. Directed environmental and retail design projects, including fixtures, aisle planning, and spatial storytelling.
Senior Retail Designer at Johnson & Johnson
October 1, 2020 - October 1, 2020Led retail design and visual merchandising initiatives, collaborating with cross-functional teams to develop store fixtures, OTC merchandising units, floor displays, and cosmetic wall designs. Utilized 3D modeling, animation, and rendering to create immersive retail environments. Ensured design accuracy, consistency, and quality control within budget and timeline constraints.
Head of Creative Services | AI Solutions Lead at Helena Pahava Beauty
October 1, 2022 - November 9, 2025Lead AI-driven digital transformation initiatives for online learning, chat systems, and web apps using machine learning, NLP, and generative AI. Develop Hugging Face models and Zapier automations to streamline content, marketing, and engagement workflows. Spearhead immersive brand storytelling with generative AI and real-time 3D, increasing engagement. Adapt creative assets for virtual and 3D environments, and deploy AI-powered chat systems and content workflows with OpenAI and FastAPI. Mentor a cross-functional creative team and launch AI-driven campaigns that boost enrollment and reduce costs.
Head of Creative Services & AI Solutions Lead at Helena Pahava Beauty
October 1, 2022 - PresentDrive AI-led digital transformation using machine learning, NLP, and generative AI to build smart solutions for online learning, chat systems, and web apps. Evaluated multimedia content for AI training, curated assets for AI platforms, adapted assets for virtual and 3D environments, and deployed AI-powered chat systems and content workflows. Mentored cross-functional teams and launched AI-driven campaigns increasing enrollment and reducing costs.
AI Specialist / Creative Director at Animated Insights LLC
January 1, 2020 - October 1, 2022Directed creative strategy, digital marketing, and brand storytelling; built digital twin applications; curated media for interactive branding and real-time 3D experiences; aligned media assets with platform goals; led revenue growth and market expansion, boosting revenue by 40%.
Creative Director at Preferred Display Inc
January 1, 2016 - October 1, 2020Led retail design teams, overseeing merchandising units, store fixtures, and aisle layouts; improved team productivity by 25% and reduced project turnaround by 30% using agile methodologies; directed environmental and retail design projects.
Education
M.A. Communication Art at N.Y.I.T, New York, NY
January 1, 2000 - December 31, 2001B.A. Industrial Design at University of Mimar Sinan, Istanbul, Turkey
January 1, 1995 - December 31, 1999M.A. Communication Art – Advanced Computer Graphics at New York Institute of Technology
January 11, 2030 - October 15, 2025B.A. Industrial Design at University of Mimar Sinan
January 11, 2030 - October 15, 2025M.A. Communication Art – Advanced Computer Graphics at N.Y.I.T
January 11, 2030 - October 16, 2025B.A. Industrial Design at University of Mimar Sinan
January 11, 2030 - October 16, 2025M.A. in Communication Art – Advanced Computer Graphics at N.Y.I.T (New York Institute of Technology)
January 11, 2030 - October 17, 2025B.A. Industrial Design at University of Mimar Sinan
January 11, 2030 - October 17, 2025M.A. Communication Art – Advanced Computer Graphics at New York Institute of Technology
January 11, 2030 - November 3, 2025M.A. Communication Art – Advanced Computer Graphics at New York Institute of Technology (NYIT)
January 11, 2030 - November 9, 2025B.A. Industrial Design at University of Mimar Sinan
January 11, 2030 - November 9, 2025M.A. Communication Art – Advanced Computer Graphics at N.Y.I.T
January 11, 2030 - December 8, 2025B.A. Industrial Design at University of Mimar Sinan
January 11, 2030 - December 8, 2025Qualifications
B.C.C Construction Management
January 1, 2000 - December 31, 2000RedHat Certified Technician
January 11, 2030 - July 30, 2025Red Hat Certified Technician
January 11, 2030 - October 15, 2025Construction Management
January 11, 2030 - October 15, 2025Red Hat Certified Technician
January 11, 2030 - October 16, 2025Construction Management
January 11, 2030 - October 16, 2025Red Hat Certified Technician
January 11, 2030 - October 17, 2025Redhat Certified Technician
January 11, 2030 - November 3, 2025Construction Management
January 11, 2030 - November 3, 2025Red Hat Certified Technician
January 11, 2030 - November 9, 2025Construction Management
January 11, 2030 - November 9, 2025Redhat Certified Technician
January 11, 2030 - December 8, 2025Construction Management
January 11, 2030 - December 8, 2025Industry Experience
Media & Entertainment, Retail, Education, Professional Services, Real Estate & Construction, Financial Services, Healthcare, Software & Internet, Consumer Goods, Life Sciences
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