I’m a digital marketer with 10+ years of experience across multiple silos. I’ve built and led teams delivering SEO, SEM, content, and website development for startups and local businesses. I focus on creating integrated marketing systems, optimizing online branding, and driving measurable growth. I’m passionate about translating data into actionable strategies, collaborating with cross-functional teams, and helping clients succeed with practical, scalable solutions.

Stephen J. Gasparini

I’m a digital marketer with 10+ years of experience across multiple silos. I’ve built and led teams delivering SEO, SEM, content, and website development for startups and local businesses. I focus on creating integrated marketing systems, optimizing online branding, and driving measurable growth. I’m passionate about translating data into actionable strategies, collaborating with cross-functional teams, and helping clients succeed with practical, scalable solutions.

Available to hire

I’m a digital marketer with 10+ years of experience across multiple silos. I’ve built and led teams delivering SEO, SEM, content, and website development for startups and local businesses. I focus on creating integrated marketing systems, optimizing online branding, and driving measurable growth.

I’m passionate about translating data into actionable strategies, collaborating with cross-functional teams, and helping clients succeed with practical, scalable solutions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Director of Digital Marketing at Syracuse Digital Marketing
March 1, 2025 - Present
Direct brand development and digital marketing activities, including website development, search engine optimization, and digital advertising; assist local small businesses with online branding and the digital tools necessary for success.
SEO Manager at Plowz & Mowz
May 1, 2019 - March 1, 2025
Led an SEO team of 1–4 people and spearheaded their SEO strategy, credited with at least a 70% correlation to new user acquisition.
Director of SEO at Science, Inc.
September 1, 2021 - May 1, 2023
Managed the SEO team for the portfolio company, developed an in-house SEO team for dozens of startups; keynote speaker at the AI conference on SEO strategies.
Digital Marketer at ACS Web Design & SEO
May 1, 2015 - May 1, 2019
Promoted from intern and progressively took on more tasks; responsible for Pay-Per-Click Advertising, website content development, and SEO, with involvement in internal IT and B2B sales.
Manager of SEO at Plowz & Mowz
May 1, 2019 - March 1, 2025
Led an SEO team of 1-4, conceptualized and executed the SEO strategy across the portfolio, achieving at least a 70% correlation with new user acquisition. Managed on-page optimization, backlink strategies, content planning, and cross-channel collaboration (SEM, site optimization, and IT coordination).
Digital Marketer at CS Web Design & SEO
May 1, 2015 - May 1, 2019
Managed Pay-Per-Click campaigns, website content development, and in-depth SEO. Played a hands-on role in search engine optimization, internal IT coordination, and B2B sales support across multiple clients.

Education

Bachelor of Science in Systems & Information Sciences at Syracuse University
August 1, 2012 - May 1, 2016
B.S. in Systems & Information Sciences at Syracuse University
August 1, 2012 - May 1, 2016

Qualifications

Google Ads
January 11, 2030 - January 8, 2026
Mobile Sites
January 11, 2030 - January 8, 2026
Web Designer
January 11, 2030 - January 8, 2026
Google Ads Certification
January 11, 2030 - January 8, 2026
Mobile Sites Certification
January 11, 2030 - January 8, 2026
Web Designer Certification
January 11, 2030 - January 8, 2026
Google Analytics Certification
January 11, 2030 - January 8, 2026

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other