I’m a freelance graphic designer, art director, and brand strategist who builds cohesive identities and storytelling for 100+ clients across industries. I lead design, photography, and art direction on select projects, crafting compelling narratives and pitch materials that win. My work spans brand launches, visual storytelling, and campaign creative that elevates recognition and engagement across social, web, and print. I’ve driven brand launches, campaign creative, and marketing strategy for notable brands, bridging creative work with business goals. I love turning complex ideas into clear visuals and copy, collaborating cross-functionally to deliver results for clients, brands, and producers across film, advertising, and digital spaces.…

Sloane Gordon

PRO

I’m a freelance graphic designer, art director, and brand strategist who builds cohesive identities and storytelling for 100+ clients across industries. I lead design, photography, and art direction on select projects, crafting compelling narratives and pitch materials that win. My work spans brand launches, visual storytelling, and campaign creative that elevates recognition and engagement across social, web, and print. I’ve driven brand launches, campaign creative, and marketing strategy for notable brands, bridging creative work with business goals. I love turning complex ideas into clear visuals and copy, collaborating cross-functionally to deliver results for clients, brands, and producers across film, advertising, and digital spaces.…

Available to hire

I’m a freelance graphic designer, art director, and brand strategist who builds cohesive identities and storytelling for 100+ clients across industries. I lead design, photography, and art direction on select projects, crafting compelling narratives and pitch materials that win. My work spans brand launches, visual storytelling, and campaign creative that elevates recognition and engagement across social, web, and print.

I’ve driven brand launches, campaign creative, and marketing strategy for notable brands, bridging creative work with business goals. I love turning complex ideas into clear visuals and copy, collaborating cross-functionally to deliver results for clients, brands, and producers across film, advertising, and digital spaces.

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Language

English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Freelance Graphic Designer • Art Director • Brand Strategist • Creative Marketing at SG Creative
January 30, 2013 - November 4, 2025
Developed brand identities, campaign assets, and digital content for 100+ clients across industries, specializing in pitch decks, brand launches, and visual storytelling. Carried out art direction and photography on select projects. Designed film treatments that secured greenlights for 40+ documentary, commercial, and TV projects, providing art direction that shaped the visual narrative of projects for clients, brands, and producers. Refined and wrote copy for pitch decks, brand messaging, and campaigns, transforming complex ideas into concise, compelling narratives. Elevated outlines into evocative copy, weaving eloquent emotional appeals into persuasive, authentic storytelling that drove home brand identity and enhanced audience engagement. Developed and executed comprehensive brand strategies and creative direction for startups, product launches, and marketing campaigns that established and unified consistent visual identities and messaging across platforms. Created social media, web, and print graphics that optimized brand visibility, engagement, and conversions.
Director of Marketing • Senior Graphic Designer • Producer at Mission Ranch Studios
June 10, 2021 - January 31, 2024
Conceptualized and designed integrated campaign creative and visual storytelling elements for Wrangler, Outside Magazine, and Red Bull. Established authentic brand presence with a comprehensive visual identity and UX strategy, created brand books, and led brand design while managing marketing communications and content. Won new clients through high-impact pitches and produced on-set for multiple film projects.
Director of Marketing • Client Digital Marketing Manager at Tadpull
September 1, 2020 - June 30, 2021
Promoted to lead all external branding and marketing within 2 months, directing multi-channel digital campaigns for eCommerce clients generating $10M-$80M in annual sales. Led brand storytelling, content strategy, and multi-channel campaigns across 7+ channels, and improved campaign performance through data-driven design and A/B testing.
Senior Graphic Designer • Production Assistant at WZRD Media
November 1, 2018 - July 31, 2020
Developed visual branding and marketing materials for films and events, helping grow WZRD from a small studio to a recognized name in action sports media. Created marketing collateral, pitch decks, and treatments securing production and distribution deals with Olympics partners, international sports bodies, and global brands.
Brand Director at One Love Ski and Snowboard
August 1, 2017 - April 25, 2020
Led marketing, branding, finances, and a team of 12. Generated $1M+ in directly attributable partner sales, expanded total revenue by 400%, launched 4 limited-edition apparel lines (selling 2,500+ units), and revamped digital presence resulting in 5x follower growth and higher engagement. Negotiated annual brand sponsorships with 20–25 outdoor brands.

Education

Bachelor of Science in Marketing at University of Utah
August 1, 2016 - May 21, 2020
Graduated cum laude with a 3.88 GPA & an Honors Business Certificate
B.S. in Marketing; Business Honors Certificate (Cum Laude) at University of Utah, David Eccles School of Business
August 1, 2016 - May 21, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Travel & Hospitality, Non-Profit Organization, Professional Services, Education, Consumer Goods, Retail, Other
    uniE621 Mission Ranch Studios Brand Deck
    Laid out organization, wrote copy and strategic messaging, crafted a sales-oriented model for approaching new clients using this document, and designed the deck to reflect the agency's branding and high-caliber professional offerings. Parsed the copy and visuals from this deck across the website and created graphics for web and social media as well as a digital cadence that was cohesive across all platforms to match this brand pitch book. graphicdesigner branding designer pitchdeck brandbook brandstrategy…
    uniE621 Flaskap Marketing & Brand Direction Deck
    Assisted client with copy and strategy for brand direction overhaul and created a brand book to serve as a single source of truth for future marketing reference. graphicdesigner branding designer brandbook marketing brandstrategy marketingstrategy…