I’m a creative, results-driven Marketing Specialist with experience supporting digital marketing, social media management, content creation, website management, and campaign execution across healthcare and technology-related environments. I turn marketing strategies into high-performing campaigns through engaging content, brand-consistent design, and data-informed decisions. I enjoy coordinating multiple initiatives at once—planning deliverables, aligning priorities with business goals, and collaborating cross-functionally to ensure projects launch on time. I also focus on continuous improvement through performance reporting, quality assurance, and optimizing user experience across web and social channels.

Sarah Leah Latayan

I’m a creative, results-driven Marketing Specialist with experience supporting digital marketing, social media management, content creation, website management, and campaign execution across healthcare and technology-related environments. I turn marketing strategies into high-performing campaigns through engaging content, brand-consistent design, and data-informed decisions. I enjoy coordinating multiple initiatives at once—planning deliverables, aligning priorities with business goals, and collaborating cross-functionally to ensure projects launch on time. I also focus on continuous improvement through performance reporting, quality assurance, and optimizing user experience across web and social channels.

Available to hire

I’m a creative, results-driven Marketing Specialist with experience supporting digital marketing, social media management, content creation, website management, and campaign execution across healthcare and technology-related environments. I turn marketing strategies into high-performing campaigns through engaging content, brand-consistent design, and data-informed decisions.

I enjoy coordinating multiple initiatives at once—planning deliverables, aligning priorities with business goals, and collaborating cross-functionally to ensure projects launch on time. I also focus on continuous improvement through performance reporting, quality assurance, and optimizing user experience across web and social channels.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Advanced

Work Experience

Marketing Manager at NeoWell
September 1, 2025 - June 30, 2026
Executed digital marketing initiatives across social media, websites, and promotional campaigns to strengthen brand visibility and audience engagement. Coordinated marketing campaigns by organizing deliverables, aligning priorities, and ensuring projects progressed efficiently from planning through execution. Managed social media content calendars, monitored production timelines, and collaborated with internal teams to deliver campaigns on schedule. Partnered with designers and stakeholders to ensure marketing assets, copy, and website updates were complete and accurate before launch. Supported execution of digital marketing initiatives across social media, email marketing, website management, and recruitment campaigns. Collaborated with leadership and stakeholders to translate marketing objectives into actionable campaign plans and organized workflows. Managed content production schedules and coordinated creative assets, copy, and website updates prior to publication. Performed qualit
Virtual IT Specialist at Inspira
September 1, 2024 - July 31, 2025
Designed, updated, and maintained Wix and GoHighLevel websites with a focus on user experience, functionality, and brand consistency. Developed marketing materials to support lead generation, promotions, and customer engagement. Prepared campaign summaries and performance reports to support marketing decisions and ongoing optimization. Maintained organized marketing workflows to improve collaboration, accountability, and execution across multiple projects.
Virtual Sales Representative at Haulla
November 1, 2022 - November 1, 2023
Managed customer relationships throughout the sales pipeline using HubSpot CRM. Conducted outbound prospecting through calls and email campaigns to generate new business opportunities. Built long-term client relationships through personalized communication and proactive follow-ups. Addressed customer inquiries and provided tailored solutions to improve customer satisfaction and retention. Maintained accurate CRM records to support sales reporting and pipeline management.
Customer Service Associate at Amazon Operation Services Philippines Inc.
May 1, 2022 - August 1, 2022
Provided customer support across phone, email, and chat while delivering professional and empathetic service. Resolved customer concerns through effective problem-solving and product knowledge. Managed customer cases using CSC CRM systems while maintaining accurate documentation and timely follow-ups. Collaborated with internal teams to resolve complex issues and improve overall customer experience. Tracked service performance metrics and contributed recommendations to improve operational efficiency. Supported team initiatives by sharing knowledge and promoting best practices to achieve departmental goals.
Virtual IT Specialist at Inspire
September 1, 2024 - July 31, 2025
Designed, updated, and maintained Wix and GoHighLevel websites with an emphasis on user experience, functionality, and brand consistency. Developed marketing materials supporting lead generation, promotions, and customer engagement. Prepared campaign summaries and performance reports to support marketing decisions and ongoing optimization. Maintained organized marketing workflows to improve collaboration, accountability, and execution across multiple projects.
Virtual Sales Representative at Haulta
November 1, 2022 - November 30, 2023
Managed customer relationships throughout the sales pipeline using HubSpot CRM. Conducted outbound prospecting through calls and email campaigns to generate new business opportunities. Built long-term client relationships using personalized communication and proactive follow-ups. Addressed customer inquiries and provided tailored solutions that improved customer satisfaction and retention. Maintained accurate CRM records to support sales reporting and pipeline management.
Customer Service Associate at Amazon Operations Services Philippines Inc.
May 1, 2022 - August 31, 2022
Provided customer support across phone, email, and chat while consistently delivering professional and empathetic service. Resolved customer concerns through effective problem-solving and product knowledge. Managed customer cases using CSC CRM systems while maintaining accurate documentation and timely follow-ups. Collaborated with internal teams to resolve complex issues and improve overall customer experience. Tracked service performance metrics and contributed recommendations to improve operational efficiency; supported departmental initiatives by sharing knowledge and promoting best practices.

Education

Bachelor of Science in Information Technology at Mapua Malayan Colleges Laguna
January 1, 2015 - January 1, 2020
High School Diploma at Child Jesus Academy
January 1, 2011 - January 1, 2015
Bachelor of Science in Information Technology at Mapúa Amalayán Colleges Laguna
January 1, 2015 - January 1, 2020
High School Diploma at Child Jesus Academy
January 1, 2011 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Professional Services, Education, Media & Entertainment, Retail, Other, Software & Internet