Gainsborough is a heritage British bed and mattress brand and this was their first major rebrand for a number years. As lead designer, I was tasked with updating their tired and dated look with a fresher, more modern approach. Creating a full visual identity - logo, monogram, typography, colour palette, and a custom icon set - aiming for something timeless, luxurious, and rooted in genuine craftsmanship. The result is a brand that feels established and trustworthy, with a real sense of quality running through every detail.

Simply Natural was a mattress collection for Hushabye, built around natural materials and an honest approach to comfort. As lead designer, I created the full visual identity - logo, colour palette, typography, and photography direction — spanning both online stores and in-store POS, aiming for something warm, calm, and genuine. The result was a brand that feels considered without trying too hard, letting the quality of the materials speak for itself.

Photography post-production and image generation across a range of clients and product categories, spanning both online stores and in-store POS. Working closely with photographers from shoot planning through to final retouch, I combine product photography with stock environments and, increasingly, AI-generated scenes to produce finished lifestyle imagery that feels natural, considered, and commercially ready.

Hush was a new rolled mattress brand created for Airsprung, launched at a time when bed-in-a-box brands were reshaping the market. I built the complete identity from scratch - logo, colour palette, typography, photography direction, POS, and website - creating something energetic and modern that could compete with a new generation of direct-to-consumer brands, while still carrying the quality of a 150-year-old British manufacturer behind it.

This project involved artwork and packaging design across several B&Q own-brand ranges, including Diall, Colours, Mac Allister, Fortress, and Verve. Working primarily in an artwork capacity with some design input, the role required accuracy and consistency across a high volume of SKUs - keeping each range visually coherent and shelf-ready across a busy retail environment.

Grant Engineering was a UK heating solutions company varying projects covering a broad artworking role across product brochures, email newsletters, adverts and exhibition display stands. The work required careful handling of technical content across a large family of documents, keeping everything consistent, clear, and well-organised for a trade audience of heating engineers and installers.

For Pizza Express’s Birmingham Bullring site, I designed a striking stairwell that doubles as an artistic focal point, visible through the glass frontage to draw diners in. Bold horizontal stripes in varying widths wrap the walls across two floors, creating rhythm and movement that echoes the energy of a bustling pizzeria. The palette draws on Pizza Express’s Neapolitan roots and the eclectic, tailored spirit of Paul Smith, turning a transitional space into a memorable, unmistakably Pizza Express experience.