Russell Castley-Adams

Gainsborough is a heritage British bed and mattress brand and this was their first major rebrand for a number years. As lead designer, I was tasked with updating their tired and dated look with a fresher, more modern approach. Creating a full visual identity - logo, monogram, typography, colour palette, and a custom icon set - aiming for something timeless, luxurious, and rooted in genuine craftsmanship. The result is a brand that feels established and trustworthy, with a real sense of quality running through every detail.

Simply Natural was a mattress collection for Hushabye, built around natural materials and an honest approach to comfort. As lead designer, I created the full visual identity - logo, colour palette, typography, and photography direction — spanning both online stores and in-store POS, aiming for something warm, calm, and genuine. The result was a brand that feels considered without trying too hard, letting the quality of the materials speak for itself.

Photography post-production and image generation across a range of clients and product categories, spanning both online stores and in-store POS. Working closely with photographers from shoot planning through to final retouch, I combine product photography with stock environments and, increasingly, AI-generated scenes to produce finished lifestyle imagery that feels natural, considered, and commercially ready.