Hush Rolled Mattress

Hush was a new rolled mattress brand created for Airsprung, launched at a time when bed-in-a-box brands were reshaping the market. I built the complete identity from scratch - logo, colour palette, typography, photography direction, POS, and website - creating something energetic and modern that could compete with a new generation of direct-to-consumer brands, while still carrying the quality of a 150-year-old British manufacturer behind it.