Gainsborough Rebrand

Gainsborough is a heritage British bed and mattress brand and this was their first major rebrand for a number years. As lead designer, I was tasked with updating their tired and dated look with a fresher, more modern approach. Creating a full visual identity - logo, monogram, typography, colour palette, and a custom icon set - aiming for something timeless, luxurious, and rooted in genuine craftsmanship. The result is a brand that feels established and trustworthy, with a real sense of quality running through every detail.