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I'm Shannon M. Farrar, a visual and experience designer specializing in brand design, strategy, and marketing. I bring a broad toolkit across graphic design, web assets, social campaigns, and packaging, delivering consistently high-quality work that aligns with brand voice and business goals. I thrive in cross-functional teams, translating concepts into scalable assets, and I love turning data-driven insights into creative, human-centered solutions. I aim to make brands and audiences best friends through thoughtful design, clear storytelling, and collaborative execution.…I'm Shannon M. Farrar, a visual and experience designer specializing in brand design, strategy, and marketing. I bring a broad toolkit across graphic design, web assets, social campaigns, and packaging, delivering consistently high-quality work that aligns with brand voice and business goals. I thrive in cross-functional teams, translating concepts into scalable assets, and I love turning data-driven insights into creative, human-centered solutions. I aim to make brands and audiences best friends through thoughtful design, clear storytelling, and collaborative execution.

Shannon M. Farrar

Graphic Designer, Designer, Brand Designer, +2

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I'm Shannon M. Farrar, a visual and experience designer specializing in brand design, strategy, and marketing. I bring a broad toolkit across graphic design, web assets, social campaigns, and packaging, delivering consistently high-quality work that aligns with brand voice and business goals. I thrive in cross-functional teams, translating concepts into scalable assets, and I love turning data-driven insights into creative, human-centered solutions. I aim to make brands and audiences best friends through thoughtful design, clear storytelling, and collaborative execution.…I'm Shannon M. Farrar, a visual and experience designer specializing in brand design, strategy, and marketing. I bring a broad toolkit across graphic design, web assets, social campaigns, and packaging, delivering consistently high-quality work that aligns with brand voice and business goals. I thrive in cross-functional teams, translating concepts into scalable assets, and I love turning data-driven insights into creative, human-centered solutions. I aim to make brands and audiences best friends through thoughtful design, clear storytelling, and collaborative execution.

Available to hire

I’m Shannon M. Farrar, a visual and experience designer specializing in brand design, strategy, and marketing. I bring a broad toolkit across graphic design, web assets, social campaigns, and packaging, delivering consistently high-quality work that aligns with brand voice and business goals.

I thrive in cross-functional teams, translating concepts into scalable assets, and I love turning data-driven insights into creative, human-centered solutions. I aim to make brands and audiences best friends through thoughtful design, clear storytelling, and collaborative execution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Graphic Designer at Wayfair

February 1, 2024 - Present

Delivered multiple campaigns across multiple channels in a fast-paced environment, maintaining brand standards and quality. Partnered with cross-functional teams to quickly fulfill high-priority, fast-lane requests across several workstreams. Contributed to ongoing systematic updates to support high-speed workflow and better service across departments.

Designer (6 month contract) at Intact Insurance Specialty Solutions

June 26, 2023 - December 26, 2023

Contributed to scalable template development to support a rapidly expanding global network. Conducted in-depth competitor analyses to evaluate market positioning, identify trends, and assess brand strengths and weaknesses. Produced tradeshow assets, both print and digital, for global events.

Graphic Designer / Marketing Coordinator at Cashman

April 1, 2022 - March 31, 2023

Developed logos, animations, Instagram reels, email blasts, and promotional graphics. Conceptualized campaigns to support brand development and digital presence. Analyzed competitors’ social media methods, online presence, and audiences to optimize traffic. Coordinated communications for properties in Stowe, VT and Kildare, Ireland. Provided copy for websites, decks, and social calendars.

Junior Designer at Shore–Creative

March 1, 2021 - March 31, 2022

Contributed to the delivery of brand identities, web maintenance, file exportation, packaging design and proofreading. Led project directions through research, mood boards, and creating multiple directions to refine. Prepared brand books with layouts, logo / wordmark presentation, Pantone specs and future potential direction.

Production Artist Intern at CTP Integrated Marketing Agency

August 1, 2019 - August 31, 2020

Worked closely with marketing, social media, and PR teams to develop strategic goals and drive impactful campaigns. Actively participated and contributed in presentations and meetings for large scale clients. Produced graphics in formats such as Megatron screens, ad installations, newsletters, event branding, lower thirds and character design.