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Results-driven Digital Marketing Specialist & Media Buyer with over six years of experience in performance marketing and lead generation. Proven expertise in managing and optimizing ad campaigns across major social media platforms, including Facebook, Instagram, Google Ads, Snapchat and TikTok Ads. Proficient in website development using Shopify, WordPress other major CMS. Demonstrated success in increasing user engagement, improving campaign performance, and driving significant revenue growth through funnel automation CRMs Like GoHighLevel, Hubspot. Passionate about leveraging innovative marketing strategies to achieve business objectives and staying current with industry trends.…Results-driven Digital Marketing Specialist & Media Buyer with over six years of experience in performance marketing and lead generation. Proven expertise in managing and optimizing ad campaigns across major social media platforms, including Facebook, Instagram, Google Ads, Snapchat and TikTok Ads. Proficient in website development using Shopify, WordPress other major CMS. Demonstrated success in increasing user engagement, improving campaign performance, and driving significant revenue growth through funnel automation CRMs Like GoHighLevel, Hubspot. Passionate about leveraging innovative marketing strategies to achieve business objectives and staying current with industry trends.

Irfan Rashid

Digital Marketer, Marketing Automation Specialist, Marketing Strategist, +2

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Results-driven Digital Marketing Specialist & Media Buyer with over six years of experience in performance marketing and lead generation. Proven expertise in managing and optimizing ad campaigns across major social media platforms, including Facebook, Instagram, Google Ads, Snapchat and TikTok Ads. Proficient in website development using Shopify, WordPress other major CMS. Demonstrated success in increasing user engagement, improving campaign performance, and driving significant revenue growth through funnel automation CRMs Like GoHighLevel, Hubspot. Passionate about leveraging innovative marketing strategies to achieve business objectives and staying current with industry trends.…Results-driven Digital Marketing Specialist & Media Buyer with over six years of experience in performance marketing and lead generation. Proven expertise in managing and optimizing ad campaigns across major social media platforms, including Facebook, Instagram, Google Ads, Snapchat and TikTok Ads. Proficient in website development using Shopify, WordPress other major CMS. Demonstrated success in increasing user engagement, improving campaign performance, and driving significant revenue growth through funnel automation CRMs Like GoHighLevel, Hubspot. Passionate about leveraging innovative marketing strategies to achieve business objectives and staying current with industry trends.

Available to hire

Results-driven Digital Marketing Specialist & Media Buyer with over six years of experience in
performance marketing and lead generation. Proven expertise in managing and optimizing ad
campaigns across major social media platforms, including Facebook, Instagram, Google Ads,
Snapchat and TikTok Ads. Proficient in website development using Shopify, WordPress other major CMS. Demonstrated success in increasing user engagement, improving campaign performance, and
driving significant revenue growth through funnel automation CRMs Like GoHighLevel, Hubspot. Passionate about leveraging innovative marketing strategies to achieve business objectives and
staying current with industry trends.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Advanced

Urdu

Fluent

Panjabi, Punjabi

Advanced

Work Experience

Meta Ads Lead and Funnel Automation Expert at BlueVine Digital Marketing Solution - USA

April 1, 2025 - Present

Develop, launch, and optimize Meta (Facebook/Instagram) ad campaigns to drive high-converting traffic, leads, and sales for 15–30+ client accounts. Conduct in-depth performance analysis using Meta Ads Manager, UTM tracking, Meta Pixel, Events Manager, and Conversions API to make data-driven decisions. Create compelling ad copy, visuals, and audience strategies tailored to diverse industry segments and target demographics. Collaborate closely with Client Success Managers to align campaign strategy with client goals. Run weekly performance audits to identify optimization opportunities, implement A/B testing, and apply best practices. Build and maintain user-centric, SEO-optimized websites with focus on mobile responsiveness and performance. Leverage AI-driven tools for campaign automation, personalized marketing, analytics, and customer interaction. Manage GoHighLevel (GHL) including CRM setup, workflow automations, lead nurturing sequences, pipeline tracking, and campaign integrations

Digital Marketing Specialist at Daniels Corporation - USA

March 31, 2025 - July 18, 2025

Managed performance marketing strategies for Jupiter Bike (Electric Bike Retailer) and Delphi Glass (Art Glass Supplies Retailer), focusing on driving sales and maximizing ROI. Executed and optimized paid campaigns across Meta Ads, Google Ads, and Amazon PPC campaigns achieving measurable growth in conversion rates and customer acquisition. Managed Klaviyo Flows and executed daily email campaigns focused on customer retention, abandoned cart recovery, and product promotions. Developed media buying plans, allocated budgets strategically, and conducted A/B testing on ad creatives and landing pages. Analyzed performance data using Google Analytics, optimized marketing funnels and implemented data-driven improvements.

Team Lead - Performance Marketing at Digital Dost (Pvt) Ltd.

September 30, 2024 - July 18, 2025

Led a team managing 35+ clients and achieving ROAS of 15X by implementing effective performance marketing strategies. Managed a team of 12, improving team efficiency and achieving a 20% increase in campaign success rates through targeted training programs. Developed and executed comprehensive performance marketing plans, ensuring alignment with client objectives. Optimized campaigns to achieve Sale Targets, reducing CPM by 15% and increasing CTR by 25%.

Digital Marketing Specialist at Digital Co-operatives

November 1, 2019 - September 30, 2023

Developed highly engaging campaigns in Facebook Ads Manager, resulting in a 35% increase in user engagement. Conducted ROI, ROAS, and KPI analysis, improving campaign performance by 20% through targeted audience identification and research. Participated in diverse marketing activities, building and implementing a comprehensive digital marketing strategy that boosted online conversions by 25%. Developed user acquisition strategies that increased website traffic by 40% and conversion rates by 15%. Conducted A/B testing and landing page optimization, improving campaign performance and increasing conversion rates by 20%. Collaborated with the team to brainstorm strategies, presenting recommendations that led to a 25% improvement in client campaign outcomes.

Education

Bachelor at University of The Punjab

July 1, 2018 - October 31, 2020

Intermediate at Forman Christian College & University

January 1, 2014 - December 31, 2016