Freelance illustrator and concept artist with 6+ years of professional experience across game development, advertising, and visual design. Previously worked as a concept designer at game studios in both the UK and China, and as a visual designer and art director at an advertising production company — leading creative direction on TVC projects, directing 3D and post-production teams, and managing the full visual pipeline from concept to final delivery. Skilled in game concept art and visual development, illustration for branding, publishing, and editorial, and illustration-led graphic design. Currently based in London, available for remote and on-site projects worldwide.

SODABOY (Hao Ming)

PRO

Freelance illustrator and concept artist with 6+ years of professional experience across game development, advertising, and visual design. Previously worked as a concept designer at game studios in both the UK and China, and as a visual designer and art director at an advertising production company — leading creative direction on TVC projects, directing 3D and post-production teams, and managing the full visual pipeline from concept to final delivery. Skilled in game concept art and visual development, illustration for branding, publishing, and editorial, and illustration-led graphic design. Currently based in London, available for remote and on-site projects worldwide.

Available to hire

Freelance illustrator and concept artist with 6+ years of professional experience across game development, advertising, and visual design. Previously worked as a concept designer at game studios in both the UK and China, and as a visual designer and art director at an advertising production company — leading creative direction on TVC projects, directing 3D and post-production teams, and managing the full visual pipeline from concept to final delivery. Skilled in game concept art and visual development, illustration for branding, publishing, and editorial, and illustration-led graphic design. Currently based in London, available for remote and on-site projects worldwide.

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Language

English
Advanced
Chinese
Fluent

Work Experience

Concept Artist at Luminarytech Limited
January 1, 2024 - January 1, 2025
Created character designs, environment art, and visual development for game projects. Responsible for establishing visual direction and producing production-ready concept art assets.
Visual Designer & Art Director at HANAGUMA Studio
June 1, 2021 - June 1, 2022
Delivered visual design and marketing collateral for major clients including ByteDance, vivo, JD.com, and Quaker. Directed on-set art direction for TVC productions, managing 3D and post-production teams through the full creative pipeline.
Concept Artist at Screambox Studio
June 1, 2019 - February 1, 2020
Contributed to the development of Ancient Abyss and Extremely Realistic Siege Warfare Simulator. Responsible for game environment design, pixel art asset creation and animation, and low-poly 3D art asset production.

Education

Master of Arts in Fine Art at University of Arts London
September 1, 2022 - November 1, 2023
Bachelor of Arts in Painting at Central Academy of Fine Arts
September 1, 2015 - June 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Gaming, Media & Entertainment

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