Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Marketing professional with four years of experience in content creation, campaign management, and social media optimisation. I deliver data-driven results that enhance brand visibility and engagement. Experienced in leading company-wide initiatives, managing corporate and influencer partnerships, and implementing SEO and email marketing strategies to drive growth. My adaptability and collaborative approaches help me excel in fast-paced environments, consistently delivering impactful marketing strategies.…Marketing professional with four years of experience in content creation, campaign management, and social media optimisation. I deliver data-driven results that enhance brand visibility and engagement. Experienced in leading company-wide initiatives, managing corporate and influencer partnerships, and implementing SEO and email marketing strategies to drive growth. My adaptability and collaborative approaches help me excel in fast-paced environments, consistently delivering impactful marketing strategies.

Sofia Laoudi

Marketing Strategist, Digital Marketer, Influencer Marketing Manager, +2





Marketing professional with four years of experience in content creation, campaign management, and social media optimisation. I deliver data-driven results that enhance brand visibility and engagement. Experienced in leading company-wide initiatives, managing corporate and influencer partnerships, and implementing SEO and email marketing strategies to drive growth. My adaptability and collaborative approaches help me excel in fast-paced environments, consistently delivering impactful marketing strategies.…Marketing professional with four years of experience in content creation, campaign management, and social media optimisation. I deliver data-driven results that enhance brand visibility and engagement. Experienced in leading company-wide initiatives, managing corporate and influencer partnerships, and implementing SEO and email marketing strategies to drive growth. My adaptability and collaborative approaches help me excel in fast-paced environments, consistently delivering impactful marketing strategies.

Available to hire

Marketing professional with four years of experience in content creation, campaign management, and social media optimisation. I deliver data-driven results that enhance brand visibility and engagement. Experienced in leading company-wide initiatives, managing corporate and influencer partnerships, and implementing SEO and email marketing strategies to drive growth. My adaptability and collaborative approaches help me excel in fast-paced environments, consistently delivering impactful marketing strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Portuguese

Advanced

Spanish; Castilian

Advanced

Work Experience

Academic Research Fellow at King’s College London

September 30, 2024 - July 18, 2025

Conducted a systematic literature review, critically analysing medical data for academic research. Compiled and synthesised medical findings into comprehensive reports to support academic publications and presentations. Created detailed academic posters and contributed to scholarly papers, presenting research outcomes at surgical conferences.

Marketing Consultant at Freelance

July 1, 2023 - Present

Created and managed social media content across Instagram, TikTok, and Facebook, helping brands increase followers by an average of 35% within 3 months. Developed data-driven campaigns that boosted engagement by 72% and drove a 49% increase in conversions. Skilled in influencer partnerships, content strategy, and performance analysis. Served clients across sectors including motorsport, food and beverage, health, and technology.

Sales and Marketing Manager at The Initiative Group

July 31, 2023 - July 18, 2025

Managed marketing and PR strategies for five hospitality brands, including London specialty coffee shops, bars, and restaurants, resulting in a 30% increase in customer engagement across all channels. Created and managed social content ensuring consistent brand messaging and follower growth. Led influencer partnerships and local collaborations that boosted foot traffic and product launches, causing a 15% sales increase. Optimised email marketing and SEO for a 20% rise in website traffic. Analysed performance using Google Analytics, MailChimp, and Hootsuite to improve ROI and engagement.

Marketing Manager at The Village

April 1, 2025 - Present

Grew community to 5,000+ engaged parents and 100 founding users through a zero-budget organic launch strategy. Increased qualified lead volume by 320% in 3 months via SEO-led content, newsletter funnels, and targeted partnerships. Launched paid campaigns with 4.8x ROAS while reducing CAC by 56% through UGC-driven creative and precision targeting. Built and scaled the brand voice across 5+ platforms driving 40% month-over-month audience growth.

Digital Marketing Assistant at SHAMAN

August 31, 2022 - July 18, 2025

Created engaging social media content to strengthen brand messaging and audience engagement. Coordinated events and B2B partnerships. Developed social media scheduling, brand kits, and innovative strategies. Organised email marketing campaigns to enhance customer engagement and conversions.