During my career as Creative Director, Graphic and UX/UI Designer, I’ve had the opportunity to collaborate with some of the most well-known brands in the Food & Beverage, Beauty, Health, Home & Pharma, Tech & Electronics, Retail & GDO, Auto & Energy, Finance & Services, operating in both B2B and B2C contexts. First in an agency, where I worked on projects for companies such as Barilla, Ferrero, PepsiCo, McDonald’s, Johnson & Johnson, Bayer, Henkel, Chicco, Samsung, LG, Lenovo, Panasonic, Conad, Acqua & Sapone, Kiabi, Cotonella, Goodyear, Total, Q8, Arexons, Monte dei Paschi di Siena, Revolut and many others. Today, as a freelancer, I continue to offer strategic and innovative design solutions for companies and startups, combining aesthetics and functionality to create impactful experiences. As Founder and Head of Headhunting, I oversee talent selection, assemble teams and build tailored collaborations, managing relationships with clients and freelancers while ensuring each project strikes the right balance between business objectives and the professional growth of the talents.…

Igor Surace

During my career as Creative Director, Graphic and UX/UI Designer, I’ve had the opportunity to collaborate with some of the most well-known brands in the Food & Beverage, Beauty, Health, Home & Pharma, Tech & Electronics, Retail & GDO, Auto & Energy, Finance & Services, operating in both B2B and B2C contexts. First in an agency, where I worked on projects for companies such as Barilla, Ferrero, PepsiCo, McDonald’s, Johnson & Johnson, Bayer, Henkel, Chicco, Samsung, LG, Lenovo, Panasonic, Conad, Acqua & Sapone, Kiabi, Cotonella, Goodyear, Total, Q8, Arexons, Monte dei Paschi di Siena, Revolut and many others. Today, as a freelancer, I continue to offer strategic and innovative design solutions for companies and startups, combining aesthetics and functionality to create impactful experiences. As Founder and Head of Headhunting, I oversee talent selection, assemble teams and build tailored collaborations, managing relationships with clients and freelancers while ensuring each project strikes the right balance between business objectives and the professional growth of the talents.…

Available to hire

During my career as Creative Director, Graphic and UX/UI Designer, I’ve had the opportunity to collaborate with some of the most well-known brands in the Food & Beverage, Beauty, Health, Home & Pharma, Tech & Electronics, Retail & GDO, Auto & Energy, Finance & Services, operating in both B2B and B2C contexts.

First in an agency, where I worked on projects for companies such as Barilla, Ferrero, PepsiCo, McDonald’s, Johnson & Johnson, Bayer, Henkel, Chicco, Samsung, LG, Lenovo, Panasonic, Conad, Acqua & Sapone, Kiabi, Cotonella, Goodyear, Total, Q8, Arexons, Monte dei Paschi di Siena, Revolut and many others.

Today, as a freelancer, I continue to offer strategic and innovative design solutions for companies and startups, combining aesthetics and functionality to create impactful experiences.

As Founder and Head of Headhunting, I oversee talent selection, assemble teams and build tailored collaborations, managing relationships with clients and freelancers while ensuring each project strikes the right balance between business objectives and the professional growth of the talents.

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Skills

Experience Level

Language

Italian
Fluent
English
Advanced
Spanish; Castilian
Intermediate

Work Experience

Founder & Head of Headhunting at 121
January 1, 2023 - Present
Find the perfect talent within 72 hours. 121 is a curated network of +250 freelancers operating across: Design, Branding & Creative Direction / Tech, Data & AI / Marketing, Growth & Sales / Photo, Video & Production / Music, Audio & Events. It supports companies and brands in building tailored talents or teams through a guided matching process that identifies the right profiles. As Founder and Head of Headhunting, I oversee talent selection, assemble teams and build tailored collaborations, managing relationships with clients and freelancers while ensuring each project strikes the right balance between business objectives and the professional growth of the talents.
Creative Director, Graphic & UX/UI Designer at Freelance
September 1, 2021 - Present
Freelance activity focused on Creative Direction, UX/UI Design, Visual Design and Social Media Management, carried out independently or in collaboration with external teams, for companies operating in B2B and B2C environments. I supported brands and organizations in the design of digital products, communication systems and visual content, managing the full process: from strategic setup to user experience definition, through to final visual execution. Main areas of work: • Creative direction and visual coordination • UX and UI design for websites, platforms and digital product • Design of data-driven interfaces and dashboards • Visual identity, logos and graphic materials • Digital content and promotional materials for web, social and GDO During this period, I collaborated with structured companies and brands such as Minions, Bluvacanze, Menarini, Eridania and Dr. Schär, working on websites, graphic content, social media assets and communication materials. In the tech and data field, I led the creative direction and UX/UI design of a business intelligence platform based on data from millions of Italian companies, designed to support financial and strategic decision-making. In parallel, I worked in the Music & Entertainment industry, collaborating with Sony Music Entertainment and Universal Music Italy on visual communication and digital content projects for artists. Alongside structured projects, I supported several small and mid-sized businesses, delivering branding, editorial design and social content, adapting solutions to different contexts, objectives and budgets.
Art Director, Graphic & UX/UI Designer at TAG
June 1, 2017 - August 31, 2021
Collaborating with: Ferrero, Barilla, McDonald’s, PepsiCo, AB InBev, Lactalis, Parmalat, Peroni, Nomad Foods, Haribo, Johnson & Johnson, Bayer, Henkel, Reckitt Benckiser, Bolton Group, Essity, Angelini, Alfasigma, KIKO Milano, PUIG, Samsung, LG, Lenovo, Panasonic, Electrolux, MediaWorld, Conad, Acqua & Sapone, Kiabi, Admenta (Lloyds), Goodyear, Q8, Total, Petronas, Trenitalia, Monte dei Paschi di Siena, Revolut and more… I managed the creative layer of projects in a cross-functional way, acting as a bridge between clients, marketing, project and sales teams, and overseeing the creative and executional direction of proposals. I handled rebranding and redesign of corporate materials and the branding and graphic templates for the ATLAS platform, for projects in loyalty, engagement, brand activation and trade incentive. I followed the full project cycle: from concept and claim definition, to commercial presentations, to adapting materials across all touchpoints. I contributed to managing projects with a total value of several million euros, ensuring creative consistency, execution quality, and alignment with business objectives.
Graphic Designer at Eo Ipso
November 1, 2016 - May 1, 2017
Graphic, Web Designer at World Consulting Srl
October 1, 2016 - October 31, 2016

Education

Certificate of Professional Qualification in Visual Design (EQF level 5) at Scuola Civica Arte & Messaggio
January 1, 2014 - January 1, 2016
The course developed cross-disciplinary skills in visual design languages, integrating graphics, photography, visual communication, and digital technologies, with an approach focused on design, experimentation, and comparison with real professional contexts. Skills: Branding · Adobe Photoshop · Digital Photography · CRM · Advertising · Copywriting · CSS · Adobe Illustrator · Fotografia · Art Direction · Graphic Design · Adobe InDesign · Social media · WordPress · Campagne pubblicitarie · Digital Imaging · Web Design · Image Editing · HTML · Corporate branding
Graphic Arts and Multimedia Communications at ITSOS Albe Steiner
January 1, 2009 - December 31, 2014
Training course focused on New Media, with a cross-disciplinary approach to visual and digital communication. During the course, skills were developed in graphics, photography, cinema, sound, IT, and multimedia technologies, with a practical and multidisciplinary approach. Cultural and educational exchange in Brighton (UK). Skills: Branding · Adobe Photoshop · Digital Photography · CRM · Advertising · CSS · Adobe Illustrator · Fotografia · Graphic Design · Adobe InDesign · WordPress · Digital Imaging · Web Design · Image Editing · HTML · Corporate branding

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Software & Internet, Retail, Computers & Electronics, Education, Financial Services, Gaming, Energy & Utilities, Healthcare, Manufacturing, Non-Profit Organization, Real Estate & Construction, Telecommunications, Transportation & Logistics, Travel & Hospitality, Wholesale & Distribution, Other

Skills

Experience Level