Results-driven B2B & SaaS Growth Marketer with 15 years of experience. I create global strategies that drive revenue, demand generation, and sustainable business growth.…

Sophia Guan

Results-driven B2B & SaaS Growth Marketer with 15 years of experience. I create global strategies that drive revenue, demand generation, and sustainable business growth.…

Available to hire

Results-driven B2B & SaaS Growth Marketer with 15 years of experience. I create global strategies that drive revenue, demand generation, and sustainable business growth.

Skills

Experience Level

Language

English
Fluent
German
Intermediate
Malay
Beginner

Work Experience

Freelance Digital Marketing Manager at Milengo GmbH
April 1, 2022 - Present
Led full-funnel demand generation, product-led growth tactics, and revenue attribution across Asia-Pacific. Generated €679K direct pipeline from organic leads within 18 months (30% of total). Delivered 84 MQLs and 61 SQLs across 2024-2025 with a 79% booking rate.
Various Roles at Digimind
April 1, 2017 - August 1, 2023
Managed marketing, communications, and social intelligence initiatives for a SaaS platform across Singapore and remote teams. Drove growth through content, SEO, and analytics.
Manager (Media & Marketing) at National Gallery Singapore
November 1, 2013 - July 1, 2016
Led media relations, brand messaging, and cross-functional campaigns for a national art museum; planned and executed marketing initiatives, partnerships, and high-profile events.
Assistant Manager - Brand Communications at BrandStory Inc.
December 1, 2010 - November 1, 2013
PR & Travel Marketing Agency role focusing on brand communications, media outreach, and integrated campaigns for clients in travel and culture sectors.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality

Skills

Experience Level