Hi there! I’m Sophia Sorensen, a fractional Marketing Lead and public health communications specialist with a passion for helping health agencies improve wellbeing through clear, evidence-based campaigns across digital and traditional channels. I’ve led teams, built cross-functional content strategies, and delivered measurable results that matter for public health outcomes. Over the years I’ve worked with Queensland Health and health-tech startups to lead social and digital media programs, content production, and campaign development. I enjoy collaborating with clinicians, researchers, and designers to translate complex health topics into accessible, engaging messages that drive real-world impact.…

Sophia Sorensen

Hi there! I’m Sophia Sorensen, a fractional Marketing Lead and public health communications specialist with a passion for helping health agencies improve wellbeing through clear, evidence-based campaigns across digital and traditional channels. I’ve led teams, built cross-functional content strategies, and delivered measurable results that matter for public health outcomes. Over the years I’ve worked with Queensland Health and health-tech startups to lead social and digital media programs, content production, and campaign development. I enjoy collaborating with clinicians, researchers, and designers to translate complex health topics into accessible, engaging messages that drive real-world impact.…

Available to hire

Hi there! I’m Sophia Sorensen, a fractional Marketing Lead and public health communications specialist with a passion for helping health agencies improve wellbeing through clear, evidence-based campaigns across digital and traditional channels. I’ve led teams, built cross-functional content strategies, and delivered measurable results that matter for public health outcomes.

Over the years I’ve worked with Queensland Health and health-tech startups to lead social and digital media programs, content production, and campaign development. I enjoy collaborating with clinicians, researchers, and designers to translate complex health topics into accessible, engaging messages that drive real-world impact.

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Language

English
Fluent

Work Experience

Senior Social & Digital Media Officer at Queensland Health
July 1, 2022 - January 1, 2024
Responsible for large-scale project management across podcasts, documentary content, email marketing and blog writing; cross-platform content strategies; mentoring and supporting eight colleagues; contributed to team changes and process improvements.
Team Leader, Social & Digital Media (Ao7) at Queensland Health
July 1, 2022 - January 1, 2024
Led recruitment panels, delegated tasks, set deadlines, supported team members, and communicated changes across the organisation; managed four direct reports and coordinated content initiatives.
Senior Communications Advisor at Queensland Health
July 1, 2022 - January 1, 2024
Led Instagram, Facebook and YouTube platforms; collaborated with public health professionals, dietitians and exercise physiologists on digital content; produced regular blog posts; designed and boosted social posts; wrote ad copy for recruitment campaigns; built coalitions with key stakeholders.
On The Nose Co Founder at On The Nose Co
January 1, 2024 - January 1, 2025
Co-founded a health-focused business to improve breathing for athletes by offering nasal strips; developed product, sourced suppliers, managed manufacturing timelines, built a website, optimized SEO, created marketing funnels and managed logistics.
Social Media Manager / Freelance at Insight Social Media
January 1, 2017 - December 31, 2023
Self-employed social media manager handling eight clients from start to finish: content creation, scheduling, blog writing, reporting and advertising; guided cross-platform strategy and client communications.
Freelance Social Media Advisor at Insight Social Media
August 1, 2019 - July 31, 2020
Developed health-focused social content; built a social style guide and strategy; contributed to client campaigns; presented at industry events; managed content for multiple clients including Type Strong, QLD Fruit and Burleigh Drinks Co; provided copywriting and content for AI initiatives.
Social Media Manager at Insight Social Media
August 1, 2020 - July 31, 2022
Managed client social media accounts, including content creation, scheduling, blogging, reporting and advertising; oversaw client campaigns and performance.

Education

Graduate Certificate in Public Health at Deakin University
January 11, 2030 - December 29, 2025
Communications (Advertising & Journalism) at Bond University
January 11, 2030 - December 29, 2025

Qualifications

Graduate Certificate in Public Health
January 11, 2030 - December 29, 2025
Communications (Advertising & Journalism)
January 11, 2030 - December 29, 2025

Industry Experience

Healthcare, Media & Entertainment, Education, Government, Professional Services
    paper "Parent's Group" - Podcast season by Queensland Health

    ‘It Can’t Hurt To Ask – Parents Group’ is Queensland Health’s podcast season for anyone raising a kid from bump to big school, wanting to protect their mental wellbeing.

    Each of the eight episodes are hosted by three parents with very different experiences (and plenty of coffee), and joined by a clinician to answer all the questions parents need answers to.