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Marketing Manager with 4+ years experience building and leading end-to-end marketing functions across charity and commercial sectors. Proven in driving growth through SEO, email marketing, social media, brand development and multi-channel campaigns. Combines creative execution with data-led strategy, delivering measurable results, strong brand consistency and high-impact campaigns.…

Sophia Wakeman

Social Media Manager, Content Strategist, Brand Strategist, +4

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Marketing Manager with 4+ years experience building and leading end-to-end marketing functions across charity and commercial sectors. Proven in driving growth through SEO, email marketing, social media, brand development and multi-channel campaigns. Combines creative execution with data-led strategy, delivering measurable results, strong brand consistency and high-impact campaigns.…

Available to hire

Marketing Manager with 4+ years experience building and leading end-to-end marketing functions across charity and commercial sectors.
Proven in driving growth through SEO, email marketing, social media, brand development and multi-channel campaigns. Combines creative
execution with data-led strategy, delivering measurable results, strong brand consistency and high-impact campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Social Media and Marketing Manager at Craftful Fragrance Oils

January 1, 2024 - March 2, 2025

Crafted marketing emails to promote products and offers; implemented SEO to improve website traffic; wrote blog posts to attract and retain an audience; stayed updated with industry trends; designed and managed promotional giveaways; produced product technique videos; engaged with customers through comments and feedback to build a strong online community.

Marketing Manager (Solo Marketer) at Jensen Group Solutions

March 2, 2025 - Present

Led end-to-end marketing across digital, brand and campaigns; built and owned the marketing function; introduced analytics and performance tracking; launched and scaled the first email marketing programme via Mailchimp; led content strategy and delivery; grew social media presence across four platforms by 47%; planned multi-channel campaigns including charity initiatives and revenue-linked projects; improved average Google search position from 41.7 to 21.8; managed SEO landing pages and content; led brand development; produced in-house creative assets; coordinated internal communications and intranet updates.

Marketing Coordinator at Little Miracles Charity

January 2, 2022 - January 2, 2024

Promoted from Digital Marketing Assistant to Marketing Coordinator; led content creation across social media, events and campaigns; reviewed, approved and coordinated marketing content across multiple branches; managed website updates and branded materials; delivered monthly performance reports across social platforms; planned and supported headline fundraising events; produced and managed email marketing campaigns and newsletters using ArkFlux.

Marketing Manager at Craftiful Fragrance Oils

January 1, 2024 - March 2, 2025

Crafted marketing emails to effectively promote products and special offers to our customer base. Implemented and optimised SEO practices to improve website traffic. Wrote blog posts to attract and retain a dedicated audience, informing them of techniques and ranking products. Maintained a proactive approach staying updated with industry trends and competitor activities to ensure market relevance. Designed and managed promotional giveaways to engage customers and drive sales. Produced video content showcasing product techniques, creation processes, and featured items. Engaged with customers and followers through comments, messages, and feedback to build a strong online community.

Marketing Manager at Craftful Fragrance Oils

January 1, 2024 - March 2, 2025

Crafted marketing emails to promote products and offers; implemented and optimised SEO practices to improve website traffic; wrote blog posts to attract and retain a dedicated audience; stayed updated with industry trends and competitor activities to ensure market relevance; designed and managed promotional giveaways to engage customers and drive sales; produced video content showcasing product techniques, creation processes, and featured items; engaged with customers and followers via comments, messages and feedback to build a strong online community.

Marketing Manager at Jensen Group Solutions

March 1, 2025 - Present

Sole marketing manager responsible for strategy and delivery across all digital, brand and campaign activity for the business. Built and owned end-to-end marketing function from the ground up, defining strategy, channels, processes and brand direction. Introduced analytics and performance tracking across social, email, website and campaigns to measure impact and inform decision-making. Launched and scaled the company’s first email marketing programme via Mailchimp, achieving consistent engagement with low unsubscribe rates. Led content strategy and delivery across social media, website, email and campaigns, including copywriting, design and scheduling. Grew social media presence by 47% across four platforms (LinkedIn, Facebook, Instagram and TikTok) through data-led content planning. Planned and delivered multi-channel campaigns, including charity initiatives and revenue-linked projects, contributing to £2,805 in donations. Owned SEO strategy and implementation, improving average Go