I’m a senior product designer from Bulgaria with 20+ years of experience across product design, design systems, and front-end-ready prototyping. I’ve led end-to-end design and strategy for SaaS and media products, including Planetaplay—Bulgaria’s first VOD/OTT platform—growing it to 500,000+ registered users. I enjoy building systems that developers can implement without losing design intent, from Figma component libraries and design tokens to accessibility-minded workflows. I also prototype with AI tools like Claude Code and Gemini using context engineering—turning ideas into working interfaces quickly and iterating from real user feedback.…

Stayu Kasabov

I’m a senior product designer from Bulgaria with 20+ years of experience across product design, design systems, and front-end-ready prototyping. I’ve led end-to-end design and strategy for SaaS and media products, including Planetaplay—Bulgaria’s first VOD/OTT platform—growing it to 500,000+ registered users. I enjoy building systems that developers can implement without losing design intent, from Figma component libraries and design tokens to accessibility-minded workflows. I also prototype with AI tools like Claude Code and Gemini using context engineering—turning ideas into working interfaces quickly and iterating from real user feedback.…

Available to hire

I’m a senior product designer from Bulgaria with 20+ years of experience across product design, design systems, and front-end-ready prototyping. I’ve led end-to-end design and strategy for SaaS and media products, including Planetaplay—Bulgaria’s first VOD/OTT platform—growing it to 500,000+ registered users.

I enjoy building systems that developers can implement without losing design intent, from Figma component libraries and design tokens to accessibility-minded workflows. I also prototype with AI tools like Claude Code and Gemini using context engineering—turning ideas into working interfaces quickly and iterating from real user feedback.

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Skills

Experience Level

Language

English
Advanced
Bulgarian
Fluent

Work Experience

Senior Product Designer at Stayux.com (Independent Practice)
January 1, 2022 - Present
Lead end-to-end product design and strategy for client organizations, covering brand design, design systems, design tokens, accessibility audits, UX strategy, UX audits, product design, front-end-ready prototyping, technical documentation, and cross-functional design-to-development handoff. Build scalable workflows and documented systems that improve collaboration between design and engineering while preserving design intent through implementation.
Head of Product Design at Nuvizus Communications (digital agency)
January 1, 2005 - January 1, 2022
Owned product strategy, research, information architecture, UX/UI, and delivery for 50+ clients. Led a rotating team of 5 designers and 15 developers (plus consultants) and mentored designers. Directed a long engagement for Payner Ltd / Planeta TV (2006–2016) and later led the design and product work for Planetaplay.com, a fully integrated VOD/OTT platform with custom CMS, role-based permissions, and content workflows; grew to 500,000+ registered users before a mobile operator acquired the user base and technology.
Head of Web Design and Advertising at Bitex.com ISP
January 1, 2004 - January 1, 2005
Led the in-house web team at one of the early ISPs in Bulgaria. Produced product strategies and ran advertising campaigns.

Education

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Industry Experience

Media & Entertainment, Financial Services, Software & Internet, Professional Services, Computers & Electronics, Telecommunications, Other, Gaming

Skills

Experience Level