Stella Chen

Led global product launch retail display + event execution across North America, UK, and Australia, supporting 500+ doors including Sephora, Ulta, MECCA, and Space NK. Produced end-to-end retail creative for permanent and promotional in-store units, brand events, collateral, and digital assets while ensuring consistency with global brand standards. Managed multiple complex workstreams in parallel, partnering with marketing, sales, and production; reviewed vendor proofs to maintain quality, timelines, and budget discipline.

Partnered with brands across beauty, fashion, lifestyle, and tech, including Ilia Beauty, Gisou, Saje Wellness, Timberland, and Gloss Moderne. • Saje Wellness: Developed a performance-driven VM strategy for Ulta overhaul. Present a selection of strategic options and a final, clear recommendation to the CEO, supported by a strong commercial rationale and projected ROI. Serve as the primary interface with vendors to ensure the physical execution aligns perfectly with the approved design. • Gisou: Aligning global guidelines, and executed 3D & 2D North America Sephora VM planograms and promotional units. • ILIA Beauty: Led the execution of global 360 VM strategy for product launches across North America, UK, and Australia, for retailers including Ulta, Sephora, SpaceNK, Mecca, etc. • Managed complex work streams by collaborating with marketing, sales, and production teams while overseeing vendor proofs. • Timberland & Gloss Moderne: Created digital marketing content (email, Insta, Meta ads, DOOH), leveraging AI tools for scalable, high-quality creative.

Managed design and production for high-impact in-store merchandising, collateral, presentations, and print materials at Sephora & Ulta, driving a 23% growth in 2024 US sales while upholding luxury brand standards and consistent design systems. Executed creative development with a focus on luxury design and art direction; coordinated with fixture vendors to oversee 2D & 3D production processes through reviewing engineering drawings, creating internal mock-ups, and managing pre-press proofing. Coordinated cross-functionally with purchasing, sales, brand marketing, and creative operations to execute up to 15 projects concurrently. Facilitated stakeholder engagement by partnering with HQ in Paris to align all marketing programs with global brand guidelines, reflecting meticulous attention to makeup, skincare, fragrance, and hallmark campaigns.