STELLA CHEN

Senior Creative at Brand Consultancy

Directed the creation of in-store display units, brand events, and pop-ups for ILIA Beauty, ensuring design consistency and alignment with established brand guidelines across global markets. Approved designs for new markets while integrating sustainable practices and region-specific guidelines, reinforcing luxury branding and creative strategy. Collaborated with agencies including Brand Union, Spring Design, Stag&Hare, Nice Ltd., Pearlfisher, CBX, and Pi Global to craft visually compelling assets that adhered to precise art direction, typography, and visual storytelling principles.

Senior Design Manager at L'oréal Luxe-Lancôme

Managed design and production for high-impact in-store merchandising, collateral, presentations, and print materials at Sephora & Ulta, driving a 23% growth in 2024 US sales while upholding luxury brand standards and consistent design systems. Executed creative development with a focus on luxury design and art direction; coordinated with fixture vendors to oversee 2D & 3D production processes through reviewing engineering drawings, creating internal mock-ups, and managing pre-press proofing. Coordinated cross-functionally with purchasing, sales, brand marketing, and creative operations to execute up to 15 projects concurrently. Facilitated stakeholder engagement by partnering with HQ in Paris to align all marketing programs with global brand guidelines, reflecting meticulous attention to makeup, skincare, fragrance, and hallmark campaigns.

Design Manager at Tarte Cosmetics

Oversee all visual merchandising aspects of global retailers (Sephora, Ulta, Macy's), from concept development to design execution and mechanical file release. Manage and direct VM and production designers to ensure timely delivery. Create and implement Visual Merchandising strategies for new doors, launches, seasonal updates, packaging, print collaterals, pop-ups, and events.