Stella Chen

Senior Creative Consultant at ILIA Beauty, Gisou, Saje Wellness, Timberland

Led global product launch retail display + event execution across North America, UK, and Australia, supporting 500+ doors including Sephora, Ulta, MECCA, and Space NK. Produced end-to-end retail creative for permanent and promotional in-store units, brand events, collateral, and digital assets while ensuring consistency with global brand standards. Managed multiple complex workstreams in parallel, partnering with marketing, sales, and production; reviewed vendor proofs to maintain quality, timelines, and budget discipline.

Senior Creative at Brand Consultancy

Partnered with brands across beauty, fashion, lifestyle, and tech, including Ilia Beauty, Gisou, Saje Wellness, Timberland, and Gloss Moderne. • Saje Wellness: Developed a performance-driven VM strategy for Ulta overhaul. Present a selection of strategic options and a final, clear recommendation to the CEO, supported by a strong commercial rationale and projected ROI. Serve as the primary interface with vendors to ensure the physical execution aligns perfectly with the approved design. • Gisou: Aligning global guidelines, and executed 3D & 2D North America Sephora VM planograms and promotional units. • ILIA Beauty: Led the execution of global 360 VM strategy for product launches across North America, UK, and Australia, for retailers including Ulta, Sephora, SpaceNK, Mecca, etc. • Managed complex work streams by collaborating with marketing, sales, and production teams while overseeing vendor proofs. • Timberland & Gloss Moderne: Created digital marketing content (email, Insta, Meta ads, DOOH), leveraging AI tools for scalable, high-quality creative.

Senior Design Manager at L'oréal Luxe-Lancôme

Managed design and production for high-impact in-store merchandising, collateral, presentations, and print materials at Sephora & Ulta, driving a 23% growth in 2024 US sales while upholding luxury brand standards and consistent design systems. Executed creative development with a focus on luxury design and art direction; coordinated with fixture vendors to oversee 2D & 3D production processes through reviewing engineering drawings, creating internal mock-ups, and managing pre-press proofing. Coordinated cross-functionally with purchasing, sales, brand marketing, and creative operations to execute up to 15 projects concurrently. Facilitated stakeholder engagement by partnering with HQ in Paris to align all marketing programs with global brand guidelines, reflecting meticulous attention to makeup, skincare, fragrance, and hallmark campaigns.

Senior Design Manager at L’oréal Luxe-Lancôme

Defined and governed U.S. visual merchandising strategy across 500+ Sephora and 1,000+ Ulta doors. Led a multidisciplinary team of 3 across makeup, skincare, and fragrance delivering 4–6 major launches annually, 30+ planograms, and CAPEX projects including 5+ store and gondola overhauls for Sephora and Ulta. Managed $300K+ annual creative budgets, achieving 30%+ production cost savings through improved material selection, vendor optimization, and reuse strategies. Delivered measurable performance outcomes including +23% sales lift during Spring 2023 launch cycles. Partnered with marketing, sales, DMI, and senior leadership to translate global standards to market-relevant execution across print, digital, and in-store environments; oversaw fixture/print/VM vendors including engineering review, materials approvals, prototyping, and color matching with a focus on quality, sustainability, and on-time delivery.

Design Manager at L’oréal Luxe-Lancôme

Managed visual merchandising design and execution for U.S. retail partners, translating global brand standards into store-ready programs across print, digital, and in-store environments. Directed vendor relationships for fixture and VM execution and ensured compliance, quality, and timeline adherence while supporting major seasonal launches and ongoing planograms.

Design Manager at Tarte Cosmetics

Oversee all visual merchandising aspects of global retailers (Sephora, Ulta, Macy's), from concept development to design execution and mechanical file release. Manage and direct VM and production designers to ensure timely delivery. Create and implement Visual Merchandising strategies for new doors, launches, seasonal updates, packaging, print collaterals, pop-ups, and events.

Design Manager at Tarte Cosmetics

Oversaw visual merchandising design for global retailers including Sephora, Ulta, and Macy’s, driving projects from concept development through mechanical file release. Led as the brand’s first Visual Merchandising Designer, launching 3+ major collections including Shape Tape endcap (Ulta), Athleisure Skincare (Sephora), and Rainforest of the Sea programs. Led the 2018 makeup gondola overhaul, supported multi-region market expansion (Americas, EMEA, APAC), and delivered 20+ planograms while also supporting adjacent initiatives such as packaging, print collateral, digital assets, pop-ups, and event design.

Senior Designer at Tarte Cosmetics

Supported visual merchandising design for global retailers including Sephora, Ulta, and Macy’s; contributed to end-to-end creation from concept to mechanical file release. Helped deliver planograms and adjacent retail programs including packaging, print collateral, digital assets, pop-ups, and event design.

Art Director at Brand Consultancy

Produced packaging and brand identity design for agencies including Brand Union, Nice Ltd., Stag&Hare, Pearlfisher, Blue Marlin, CBX, Pi Global, LPK, among others. Worked on CPG brands such as P&G, Palmolive, GSK, Reckitt Benckiser, Bacardi, Molson Coors, and Coca-Cola.