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I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato. My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.…I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato. My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.

Stefania Marino

Social Media Manager, Brand Strategist, eCommerce Developer

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I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato. My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.…I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato. My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.

Available to hire

I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato.

My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Junior Digital Marketing Specialist at Pomellato

December 1, 2017 - August 15, 2025

Planned newsletters and managed email marketing campaigns. Coordinated social media advertising and website updates. Supervised the e-commerce platform to ensure the website was consistently updated and aligned with the brand’s identity. Liaised with an external agency for website updates and campaign implementation. Demonstrated strong organizational and coordination abilities, along with effective time and resource management, problem-solving, and proactive mindset.

Social Media Specialist at Condé Nast

April 1, 2019 - August 15, 2025

Managed social media operations for Vogue Collection Italy's e-commerce and paid ticketing projects for multiple brands. Oversaw UX optimization, site merchandising, copywriting, and app integrations. Increased conversion rates by over 60% YoY, returning customer rate by 25%, and revenues by 80% YoY. Coordinated omnichannel marketing campaigns across CRM, newsletters, social, paid, and editorial channels. Managed editorial planning and content strategy across all social channels. Optimized social content driving 60% YoY engagement growth and expanded social fan base by 30% in 6 months. Produced and managed digital content for editorial brands and monitored KPIs and competitors' analysis.

Social Media Manager at Clio Make Up

April 1, 2021 - August 15, 2025

Managed social media activities including editorial planning, content creation, and copywriting. Delivered content aligned with brand identity and storytelling. Supported integrated marketing campaigns to increase brand engagement and visibility.

E-Commerce Manager at Condé Nast

July 1, 2025 - August 15, 2025

Led Vogue Collection Italy’s e-commerce operations and managed paid ticketing projects for multiple brands. Oversaw UX optimization, site merchandising, copywriting, app integrations, and performance tracking. Increased conversion rate by over 60% YoY, returning customer rate by 25% YoY, and revenues by 80% YoY. Coordinated omnichannel marketing campaigns across CRM, newsletters, social, paid, and editorial channels. Managed editorial planning, social content optimization driving 60% YoY engagement growth, and expanded social fan base by 30% in 6 months. Produced digital content, monitored KPIs, and conducted competitor analysis.

E-Commerce & Social Media Manager Freelance Consultant

August 1, 2025 - Present

Helping brands transform their online presence into revenue-driving engines, focusing on Shopify store creation and management, UX optimization, P&L management, and performance tracking. Social media management includes editorial planning, content creation, copywriting, and Meta Ads. Project management involves team and supplier coordination and timeline management. Brand communication emphasizes storytelling and copywriting aligned with brand identity. Strategic and data-driven approach leveraging 10 years of expertise in e-commerce, digital marketing, and social media, coupled with a strong visual identity sense, to boost sales, visibility, and customer engagement.

Junior Digital Marketing Specialist at Pomellato

December 1, 2017 - September 29, 2025

Supported the planning of newsletters and managed email marketing campaigns; coordinated social media activity and contributed to online communications.

Social Media Specialist at Condé Nast

April 1, 2019 - September 29, 2025

Managed social media, newsletters, social, paid and editorial channels; supported editorial planning and content strategy across all social channels; coordinated with external agency for website updates and campaign implementation.

Social Media Manager at Clio Make Up

April 1, 2021 - September 29, 2025

Led social media strategy and content for the brand; oversaw online presence and engagement across platforms; implemented campaigns.

E-Commerce Manager at Condé Nast

July 1, 2025 - September 29, 2025

Managed the e-commerce platform, ensuring the website stayed updated, and collaborated with marketing to drive sales; led CRM-driven campaigns; oversaw KPIs.

E-Commerce Strategy & Development (Freelance Consultant) at Freelance / Condé Nast

August 1, 2025 - Present

E-commerce strategy and development: Shopify store creation and management, UX optimization, P&L management, performance tracking; Social Media Management; Editorial planning; Content creation & copywriting; Meta ads; Project management; Brand storytelling and copywriting; delivered a cohesive online brand presence for clients.

Junior Digital Marketing Specialist at Pomellato

December 31, 2017 - September 29, 2025

Supported digital marketing initiatives across social & CRM, coordinated content and campaign execution, and assisted analytics and reporting to optimize performance.

Social Media Specialist at Condé Nast

April 30, 2021 - September 29, 2025

Managed social media activities for multiple brands, contributed to content planning, editorial coordination, and newsletters, and supported paid/social initiatives and CRM alignment.

Social Media Manager at Clio Make Up

July 1, 2025 - September 29, 2025

Led social media strategy and content planning across channels, coordinated editorial calendars, and implemented campaigns that expanded reach and engagement; oversaw the e-commerce platform, coordinated website updates with external partners, and ensured brand consistency. Demonstrated strong organizational, time-management, and cross-functional collaboration skills with a detail-oriented, goal-driven approach.

E-Commerce Manager at Condé Nast

August 1, 2025 - Present

E-commerce strategy & development: Shopify storefront creation and management, UX optimization, P&L management, and performance tracking to drive revenue growth.

Social Media Specialist at Condé Nast

April 1, 2019 - September 29, 2025

Supported social media activity and coordinated content planning across CRM, newsletters, social, paid and editorial channels; contributed to editorial planning and multi-channel content strategy across all social channels.

Social Media Manager at Clio Make Up

April 1, 2021 - September 29, 2025

Led social media strategy and content creation across channels; managed editorial calendar and asset coordination; improved engagement and follower growth through targeted campaigns and storytelling.

E-Commerce Manager at Condé Nast

July 1, 2025 - September 29, 2025

Led end-to-end e-commerce operations for multiple brands: Shopify store creation/management, UX optimization, site merchandising, copywriting and app integrations; coordinated cross-channel campaigns (CRM, newsletters, social, paid and editorial); managed external agencies for site updates; achieved +60% YoY conversion rate, +25% YoY returning customer rate, and +80% YoY revenue; expanded social fan base by +30% in 6 months.