I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine.

About

I am an experienced Social Media & E-commerce Manager who helps brands transform their online presence into a revenue-driving engine. With a keen eye for aesthetics and brand storytelling, I combine over 10 years of expertise in e-commerce, digital marketing, and social media with a strong sense of visual identity, delivering strategies that boost sales, visibility, and customer engagement. I have extensive experience working in beauty, fashion, and publishing industries, managing complex projects in international environments. I have collaborated with renowned brands such as Condé Nast, Vogue, and Pomellato.

My expertise spans e-commerce platform management, UX optimization, paid ticketing projects, social media content planning, and cross-channel marketing coordination. I am strategic and data-driven, focusing on increasing conversion rates, customer retention, and engagement. I am highly organized with strong leadership, problem-solving skills, and adaptability, making me an effective team collaborator and a proactive consultant dedicated to driving business growth.

  • 8 years' experience
  • Joined August 2025

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Software & Internet
  • Professional Services
  • Other

Work experience· 17 roles

E-Commerce Manager · Condé NastAug 2025 – Present · 1 yr 4 mos

E-commerce strategy & development: Shopify storefront creation and management, UX optimization, P&L management, and performance tracking to drive revenue growth.

E-Commerce Strategy & Development (Freelance Consultant) · Freelance / Condé NastAug 2025 – Present · 1 yr 4 mos

E-commerce strategy and development: Shopify store creation and management, UX optimization, P&L management, performance tracking; Social Media Management; Editorial planning; Content creation & copywriting; Meta ads; Project management; Brand storytelling and copywriting; delivered a cohesive online brand presence for clients.

E-Commerce & Social Media Manager Freelance ConsultantAug 2025 – Present · 1 yr 4 mos

Helping brands transform their online presence into revenue-driving engines, focusing on Shopify store creation and management, UX optimization, P&L management, and performance tracking. Social media management includes editorial planning, content creation, copywriting, and Meta Ads. Project management involves team and supplier coordination and timeline management. Brand communication emphasizes storytelling and copywriting aligned with brand identity. Strategic and data-driven approach leveraging 10 years of expertise in e-commerce, digital marketing, and social media, coupled with a strong visual identity sense, to boost sales, visibility, and customer engagement.

E-Commerce Manager · Condé NastJul 2025 – Sep 2025 · 3 mos
Social Media Manager · Clio Make UpJul 2025 – Sep 2025 · 3 mos
E-Commerce Manager · Condé NastJul 2025 – Sep 2025 · 3 mos
E-Commerce Manager · Condé NastJul 2025 – Aug 2025 · 2 mos
Social Media Specialist · Condé NastApr 2021 – Sep 2025 · 4 yrs 6 mos

Education· 8

Bachelor’s Degree in Communication, Media & Advertising · Libera Università di Lingue e Comunicazione IU LM2009 – 2013
Master’s Degree in Marketing & Brand Management · Libera Università di Lingue e Comunicazione IU LM2013 – 2015
Bachelor's Degree in Communication, Media & Advertising · IULM University (Libera Università di Lingue e Comunicazione)2009 – 2013
Master's Degree in Marketing & Brand Management · IULM University (Libera Università di Lingue e Comunicazione)2013 – 2015

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