I’m a freelance graphic designer with nearly two decades of experience creating thoughtful, well-crafted design for a wide range of clients—from small business startups and research agencies to institutions in education, health, and the nonprofit sector. My work spans brand identity and logo design, infographics, reports and publications, websites, event promotions, social media, signage and environmental graphics, art direction, and copy editing.
I produce bespoke design solutions shaped by a diverse background in graphic design, visual arts, art history, and scholarship. My approach begins with listening—understanding your story, context, and goals—before crafting visual systems and assets that not only meet your needs, but open up new possibilities for how your work can be seen, understood, and experienced.
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This logo identity for a research lab needed to combine ideas from natural and built worlds, representing the work the lab does to understand and support cities that make space for both people and nature. The fresh colours and curved lines used evoke this openness and optimism.
Loon Lake Lodge (& Retreat Centre) lies in the heart of the UBC Malcolm Knapp Research forest in Maple Ridge, BC, Canada. Knowing that this camp wanted to grow and diversify its clientele, we aimed to create something versatile that evoked good camp time vibes, a brand that could be applied to many different situations - anything from maps to menus to environmental signage to merchandise to trail signs.
Founded in 1958, this career college in Nova Scotia needed a complete rebrand in 2018 as it entered a season of expansion under new ownership. Simple yet evocative, the identity has found its way onto nurse’s scrubs and school rings, program outlines and diplomas, and various entrepreneurial expressions, including the College’s own hair salon.
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