BBC NL Sonic Branding & Idents 2025

A distinctive new sonic identity for the rebranded BBC NL channel (formerly BBC First), designed to sit seamlessly alongside its new visual world and content direction. From quirky and surprising to calm and effortless, each ident reflects a different facet of the BBC NL and BBC NL+ brands. Our work spanned from sonic strategy and concept development to composition, production and delivery of all idents and sonic branding elements.