Website Redesign for The Lodge at Mauston
Steve Morin
Published
Website: https://www.twine.net/signin
The Lodge at Mauston project was a complete website redesign aimed at refreshing the property’s online presence and showcasing its rustic charm with a modern, inviting design. My goal was to create a digital experience that reflects the warmth, comfort, and hospitality guests enjoy during their stay—while also making it easy to explore lodging options, amenities, and local attractions.
I handled the full site design, layout, and graphics, developing a cohesive visual style that captures the lodge’s scenic setting and welcoming atmosphere. The new layout was carefully planned to highlight key areas such as room options, event spaces, and dining, while maintaining clear calls-to-action for bookings and inquiries.
The site design emphasizes visual balance and usability. Using high-quality images, rich textures, and a natural color palette, I created an aesthetic that blends rustic elegance with professional polish. The layout prioritizes clarity and accessibility, ensuring guests can easily find the information they need—whether on desktop, tablet, or mobile devices.
For the site graphics, I designed custom visual elements and photo arrangements that enhance storytelling and brand recognition. These include banners, icons, and background elements that visually reinforce The Lodge’s unique identity and connection to Wisconsin’s natural beauty.
The redesign not only elevated the brand’s image but also improved user engagement and overall functionality. Visitors can now explore the property with ease, experience a seamless mobile interface, and connect more deeply with the lodge’s brand story.
The finished result is a modern, inviting, and performance-optimized website that helps The Lodge at Mauston stand out in the competitive hospitality market while providing guests with an online experience as comfortable as their stay.