Steve Morin

Website: https://www.twine.net/signin The Lodge at Mauston project was a complete website redesign aimed at refreshing the property’s online presence and showcasing its rustic charm with a modern, inviting design. My goal was to create a digital experience that reflects the warmth, comfort, and hospitality guests enjoy during their stay—while also making it easy to explore lodging options, amenities, and local attractions. I handled the full site design, layout, and graphics, developing a cohesive visual style that captures the lodge’s scenic setting and welcoming atmosphere. The new layout was carefully planned to highlight key areas such as room options, event spaces, and dining, while maintaining clear calls-to-action for bookings and inquiries. The site design emphasizes visual balance and usability. Using high-quality images, rich textures, and a natural color palette, I created an aesthetic that blends rustic elegance with professional polish. The layout prioritizes clarity and accessibility, ensuring guests can easily find the information they need—whether on desktop, tablet, or mobile devices. For the site graphics, I designed custom visual elements and photo arrangements that enhance storytelling and brand recognition. These include banners, icons, and background elements that visually reinforce The Lodge’s unique identity and connection to Wisconsin’s natural beauty. The redesign not only elevated the brand’s image but also improved user engagement and overall functionality. Visitors can now explore the property with ease, experience a seamless mobile interface, and connect more deeply with the lodge’s brand story. The finished result is a modern, inviting, and performance-optimized website that helps The Lodge at Mauston stand out in the competitive hospitality market while providing guests with an online experience as comfortable as their stay.

• Graphic Designer
• Web Developer

Website: SongbirdGarden.com The Songbird Garden project represents one of my longest-running client partnerships, beginning in 1999 and continuing to this day. Over the decades, I’ve guided the brand’s online presence through multiple redesigns, adapting to new technologies, design trends, and SEO standards. The most recent redesign focused on improving the user experience, modernizing the interface, and boosting organic visibility across search engines. I handled every aspect of the site design, layout, and graphics, building a refreshed visual identity that reflects Songbird Garden’s nature-inspired aesthetic. The layout was carefully structured to make browsing effortless for customers seeking garden décor, bird feeders, and outdoor living accessories. Each element—from navigation menus to product highlights—was designed to be clean, responsive, and intuitive across all screen sizes. The site graphics were custom-designed to showcase the brand’s products in a way that feels both professional and inviting. I focused on creating a bright, natural atmosphere through balanced color tones, optimized images, and consistent branding throughout the site. From an SEO perspective, I implemented a long-term strategy that has evolved with each redesign. This includes optimized meta titles and descriptions, keyword-rich content organization, image alt text, and improved internal linking to strengthen site authority. I’ve also maintained the site through major search engine updates, ensuring compliance with best practices and ongoing ranking stability. The result is a fast, modern, and search-optimized website that continues to grow organically while maintaining the warmth and authenticity that defines Songbird Garden’s brand. This project is a great example of how consistent design evolution and long-term SEO management can keep a client’s online presence thriving for over two decades.

• UX Designer
• Web Designer
• Web Developer

The Songbird Garden project was a full website redesign for a long-time client I’ve proudly worked with since 2004. Over the years, I’ve continuously evolved their online presence to stay ahead of modern web standards and digital trends. This latest redesign focused on creating a fresh, engaging experience that reflects the brand’s growth while improving usability, mobile performance, and search engine visibility. The project began with a complete site design and layout overhaul, bringing a cleaner structure, updated typography, and enhanced color palette that aligns with Songbird Garden’s nature-inspired products and customer base. The new layout was crafted to make navigation simple and intuitive, ensuring customers can easily browse bird feeders, garden décor, and related products without frustration. I developed custom site graphics tailored to the brand’s personality—warm, organic, and visually inviting. Each visual element, from banners to product highlights, was optimized for fast loading times and consistent presentation across devices. From an SEO standpoint, I implemented on-page optimization strategies such as keyword-focused meta tags, optimized URLs, and improved content structure. I refined headings, internal linking, and image alt text to increase visibility on Google and Bing. Additionally, the site’s performance was enhanced through image compression, caching, and responsive coding practices—boosting both user experience and search ranking potential. Because I’ve maintained this site for over two decades, I’ve been able to track and adapt its SEO strategy through major algorithm changes. This long-term relationship allowed me to build an evolving, data-driven digital foundation that continues to bring in organic traffic year after year. The result is a visually appealing, search-optimized website that perfectly balances brand identity, performance, and functionality—ensuring SongbirdGarden.com remains competitive and relevant in its market.

• Graphic Designer
• SEO Expert
• Web Developer