NRT Offroad Performance – WordPress Website Design, Development & SEO
Steve Morin
Published
Designed and developed a modern, responsive WordPress website for NRT Offroad Performance, an Oregon-based automotive repair and off-road performance business.
The project combined professional web design, custom WordPress development, AI-powered content generation, advanced SEO automation, and proprietary eDesignerz plugins to create a scalable, search-optimized business website.
My work included responsive design, UI/UX optimization, PHP development, technical SEO, local SEO, internal linking, content architecture, mobile optimization, and conversion optimization.
Custom eDesignerz WordPress Plugins:
AI Blog Content – AI SEO Content Engine: Generates SEO-optimized articles using OpenAI, including search intent classification, schema markup, E-E-A-T signals, internal linking, and topic clustering.
SEO Silo: Custom content architecture system that crawls, audits, and organizes website content to improve topical authority and internal linking.
Page SEO Audit: AI-powered auditing tool that evaluates individual pages and identifies SEO improvement opportunities.
Anchor Text Checker: Analyzes internal links, detects duplicate anchor text, and improves contextual linking.
GSC Keyword Tracker: Integrates with Google Search Console to monitor keyword rankings and associated URLs.
Google Site Intelligence: Combines Google Search Console data with visitor tracking, traffic analysis, and conversion insights.
Image Generator: Creates AI-generated images with SEO-friendly filenames, alternative text, and optimized image formats.
NRT Offroad Service Request Form: Custom inquiry system with submission management and automated email templates.
Post & Page Link Counts: Provides internal linking statistics and detailed link analysis.
Local SEO Strategy
Developed location-specific automotive service pages targeting communities throughout Oregon. Custom SEO automation supports keyword optimization, structured content, internal linking, and scalable geographic targeting.
Design and User Experience
Created a bold, automotive-inspired design featuring responsive layouts, intuitive navigation, organized services, project imagery, and strategically positioned calls to action.
Project Outcome
Delivered a scalable WordPress platform combining professional web design, custom plugin engineering, AI-powered content automation, and advanced SEO capabilities to strengthen online visibility and generate customer inquiries.
Technologies: WordPress, PHP, MySQL, HTML5, CSS3, JavaScript, OpenAI API, Custom WordPress Plugins, Google Search Console API, AI Automation, Technical SEO, Local SEO, and UI/UX Design.