Community & Social Media Manager at Reposteria Dora

Strategic content creation aligned with brand positioning. Trend analysis to inform content direction and creative strategy. Visual design and content editing across digital platforms. Copywriting tailored to brand voice and audience. KPI analysis to optimize engagement and conversion performance. Community management and customer support with a user-first approach. Successfully built an organic community of over 53K followers in 4 years, positioning the brand as a leading voice within its niche. Developed content pillars for both B2B and B2C strategies. Created and formatted blogs, copy, and various marketing materials. Implemented email marketing campaigns, achieving a 40% increase in open rates. Conducted keyword research and executed on-page/off-page SEO optimization. Researched trends, performed competitive and market analysis. Organized and segmented databases to boost conversion rates. Designed dashboards and executive-level reports for strategic insights.